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5 Local SEO Predictions for 2014


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As 2014 approaches, it’s time for local SEOs to figure out which strategies are going to continue to be effective and which tactics need to be left in 2013!

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5 Local SEO Predictions for 2014

  1. 1. 5 Local SEO Predictions for 2014
  2. 2. • Is your local search strategy ready for 2014? • Here’s a look at some of the predictions being made throughout the local search community.
  3. 3. 1. Mobile Will Continue to Gain Ground • This one comes as no surprise. Mobile was huge in 2013, and you can be sure that it will be even bigger in 2014. • Even though mobile has gained large amounts of influence, it has a long way to go. Only six of the Top 100 Fortune 500 companies maintain websites that meet all of Google’s mobile SEO requirements.
  4. 4. 1. Mobile Will Continue to Gain Ground • Since mobile searchers are often looking for local results, there is a close connection between mobile and local SEO. • To prepare your mobile efforts for 2014, make sure that your mobile site loads quickly and offers plenty of mobile-friendly content.
  5. 5. 2. Keywords Will Become Less Important • With Google switching all of its keywords to “not provided.” • This change marks a shift towards topic-centric content as opposed to keyword-centric content. • SEOs will still use creative methods to come up keyword data, but keywords will likely take a back seat to other SEO strategies next year. • For local SEOs, this will mean continuing to incorporate keywords that indicate your physical location.
  6. 6. 3. Social Signals Will Affect Algorithms • SEOs agree that social signals are incredibly important in establishing authority. • There is still no direct proof that Google actually considers social signals in relation to the rankings. • Many local SEOs expect that social signals will soon begin to affect Google’s algorithms. In preparation for this inevitable development, ensure that you are taking action now to improve the state of your social signals.
  7. 7. 4. Fake Reviews Will Begin to Disappear • Reviews can have tremendous influence on the success and failure of a business. • Since reviews have become so important, there has been a rash of fake reviews across the internet. • The New York Times reported that many companies have solicited 5star reviews with a promise of payment.
  8. 8. 4. Fake Reviews Will Begin to Disappear • In 2014, the crackdown on these fake reviews will likely continue to escalate. • Although black-hat SEOs will always find ways to slip in a few fake reviews to hurt their competition, companies like Google and Yelp will continue to hunt for ways to prevent fake reviews from deceiving their customers.
  9. 9. 5. Google Will Become More Synced • As Google continues to better coalesce its different products, Google+ will become more and more important. • Authorship will become the factor that ties everything together. • Keep an eye out for updates in 2014 that will more effectively integrate all of the Google components that currently contribute to the SERPs, including maps, images, and local.
  10. 10. • How do you expect 2014 to play out for local SEOs?
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