37 Ways to Get Traffic to Your Site

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If traffic is the name of the game, this is the rulebook. Enjoy these blogging for business tips and tools to get more traffic to your site!

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37 Ways to Get Traffic to Your Site

  1. 1. Each  and  every  business  today  can  benefit  from  a   website.  It  can  be  a  promo9onal  site,  an  extension  of   your  sales  or  services,  and  even  the  en9rety  of  your  Intro business  if  you’re  online-­‐only.  Once  you’ve  got  a   website  developed  and  ready  to  go,  you’ve  got  to   get  people  visi9ng  it.  Here  are  37  ways  to  drive  the   traffic  you  need  to  your  site  and  earn  the  online   exposure  you  want.  
  2. 2. OnlineAdvertising
  3. 3. Pay Per Click Text  ads  through  Google  AdWords,  MicrosoJ  #1 adCenter,  or  any  third-­‐party  PPC  client.  
  4. 4. Search Engine Optmization#2 Embed  keywords  into  your  site  content  that   draws  traffic  from  relevant  search  results.  
  5. 5. Blogging for Business#3 Keep  a  business-­‐relevant  blog  with  regular   updates,  and  you’ll  be  rewarded  with  higher  page   ranking  and  more  search  traffic  from  web   searches.  
  6. 6. Twitter The  premiere  microblogging  social  network  #4 service.  Reach  out  to  thousands  of  customers,   professionals,  and  associates  in  under  140   characters.  
  7. 7. Facebook The  gold  standard  of  online  communica9on  #5 and  social  networking.  Facebook  Pages  for   Business  let  you  customize  your  promo9ons,   and  per-­‐click  adver9sements  can  draw  extra   traffic.  
  8. 8. Google+ Google’s  answer  to  Facebook,  now  with  integrated  #6 search  results.  Establish  a  profile  for  your   business,  reach  out  to  customers,  and  improve   your  page  rank  with  upcoming  AuthorRank  search   engine  perks.  
  9. 9. Google Places Tell  Google  about  your  business,  and  it  will  show  up  #7 in  local  relevant  searches  with  your  informa9on.   Help  Google  help  others  find  you.  
  10. 10. Pinterest This  hot  new  social  sharing  website  is  a  favorite   for  older  crowds  willing  to  explore  and  spend  #8 more.  Excellent  for  building  posi9ve  feedback   with  poten9al  customers.  
  11. 11. YouTube Can  you  produce  a  lot  of  useful  or  entertaining  #9 video  through  your  business?  Host  your  own   video  content  on  Youtube,  or  adver9se  with  the   service  for  addi9onal  exposure.  
  12. 12. Yelp Monitor  what  your  customers  think  of  your   business,  improve  your  services  from  direct  #10 sugges9ons,  and  encourage  customers  to  drive   traffic  to  your  site  by  reviewing  you  online.  
  13. 13. Other Social Media#11 Go  to  where  your  customers  are.  Foursquare,   LinkedIn,  online  forums;  just  about  anywhere   you  can  reach  poten9al  customers  is  untapped   poten9al.  
  14. 14. Banners Purchasing  ad  placements  through  third-­‐party   services  can  be  pricey,  but  if  your  customers  will  #12 see  it,  it  may  be  worth  the  expense.  
  15. 15. Affiliate Advertising#13 Adver9se  other  products  and  services  your   customers  may  appreciate,  or  adver9se  your  own   business  on  other  relevant  websites.  
  16. 16. Email Newsletters#14 Staying  in  touch  with  past  customers  is  easy  with   email  blasts  and  newsle]ers.  Turn  previous  visitors   into  repeat  customers  with  email  campaigns.  
  17. 17. Local Savings Offers Online#15 Sites  like  Groupon  and  Livingsocial  can  distribute   discounts  coupons  online  and  generate  buzz  for  your   website.  
  18. 18. Purchasing Untargeted#16 Traffic If  you’re  hur9ng  for  hits,  you  can  sink  money  into   untargeted  traffic  that  may  or  may  not  bite  on  your   website.  Truly  a  last  resort—your  money  can  be   be]er  spent  elsewhere.  
  19. 19. Unplugged
  20. 20. Print Ads Purchasing  newspaper  and  magazine  ads  is  a  #17 great  way  to  a]ract  a]en9on  off  the  internet.  
  21. 21. Event Sponsorships#18 Drum  up  goodwill  towards  your  business  and   your  website  by  underwri9ng  or  hos9ng  an   event,  locally  or  na9onally.  
  22. 22. Word of Mouth Nothing  beats  posi9ve  promo9ons  directly  from  #19 happy  customers.  Make  your  customers  and  clients   happy,  and  they’ll  send  more  business  to  you.  
  23. 23. Local Business Affiliations#20 Partner  with  small  businesses  in  your  area   and  cross-­‐promote  each  other’s  products  and   services.  
  24. 24. Promotional Products#21 Order  a  set  of  branded  pens,  notepads,  or  any   other  inexpensive,  fun  items.  Give  these  away   in-­‐house  or  on-­‐loca9on  at  professional  events   with  a  link  to  your  website.  
  25. 25. Direct Mail Kits#22 Direct  mailers  can  be  more  than  informa9ve.   Sending  calendars,  promo9onal  items,  or   interac9ve  “pop-­‐up”  mailers  can  make  an   excellent  impression  and  drive  interest  towards   your  website.  
  26. 26. Press Releases Publishing  press  releases  for  your  services  and  #23 distribu9ng  them  to  news  outlets  can  get  added   exposure  to  your  site.  Press  releases  can  be   published  online,  as  well,  and  appear  in  searches.  
  27. 27. Awareness Campaigns#24 Sponsor  awareness  campaigns  for  causes  and   chari9es.  If  you’ve  been  affected  by  breast   cancer,  sponsor  a  Breast  Cancer  Awareness   Month  event  or  campaign.  
  28. 28. TV and Radio TV  and  radio  can  extend  your  business’s  reach  #25 with  a  well-­‐placed  interview  or  commercial   purchase.  
  29. 29. Local Discounts#26 Offer  local  customers  with  return  discounts,   membership  bonuses,  and  more.  Reward  your   loyal  customers  with  online  and  offline  deals.  
  30. 30. Branding Makeover#27 Consider  rebranding  your  business  with  a  new   logo,  a  refreshed  website  and  an  a]rac9ve  new   edge  over  your  compe99on.  Image  can  make  the   difference  between  loyal  business  and   unimpressed  visitors.  
  31. 31. Creative
  32. 32. QR Codes Leave  a  hyperlink  in  physical  space.  Generate  QR  #28 codes  for  print  materials  and  send  users  to  your   mobile  site  directly.  
  33. 33. Viral Content Never  underes9mate  the  power  of  viral  content.  #29 Entertainment  worth  sharing  can  a]ract   hundreds  of  thousands  of  new  poten9al   customers  overnight.  
  34. 34. Alternate Reality Games#30 If  you’re  promo9ng  a  larger  client  or  need  to   generate  some  long-­‐term  buzz,  an  ARG  can  grab   the  interests  of  dedicated  customers  and  hobby   sleuths  by  wrapping  your  brand  in  mystery  and   intrigue.  Very  complicated  to  pull  off,  but  it  can   keep  your  brand  viral  for  months.  
  35. 35. Layar Set  up  virtual  installa9ons  and  promo9onal  #31 materials  in  physical  space.  Invite  customers  to   visit  the  virtual  side  of  your  physical  loca9on,  or   send  them  on  a  digital  scavenger  hunt  into  the   real  world.  Layar  is  a  fun  li]le  service  with   infinite  possibili9es.  
  36. 36. Mobile App Many  small  towns  and  small  business  communi9es  #32 have  found  mobile  apps  to  be  an  interes9ng  new   source  of  traffic  and  customer  leads.  Smartphone   users  engage  with  apps  longer  than  they  do   standard  adver9sements.  
  37. 37. Brand Your Vehicle#33 If  you’re  doing  a  lot  of  in-­‐town  commu9ng,   your  car  can  a]ract  new  traffic  by  branding   your  business  or  personal  vehicle  with  your   company’s  address.  
  38. 38. Operate Uniquely#34 Are  you  doing  something  original?  Is  your   business  like  no  other?  Your  unique   approach  to  business  is  definitely  worth   some  addi9onal  exposure,  be  it  from  online   interest  ar9cles  and  interviews,  or  local  TV   and  radio  reports.  
  39. 39. Involve Customers#35 Gegng  personal  and  reaching  out  to  your   customers  can  turn  them  into  evangelists  and   advocates  for  your  brand.  Empower  word  of   mouth  adver9sing  with  a  personal  approach  to   communica9ng  with  your  customers.  
  40. 40. Kickstarter Kickstarter  is  an  online  crowd-­‐funding  plahorm.  #36 If  you  have  a  good  idea,  throw  it  on  the  site  and   let  the  community  help  you  fund  it.  Just  about   anything  and  everything  can  be  funded  through   Kickstarter  if  it  gathers  enough  interest  and  is   useful  to  a  wider  audience.  
  41. 41. Local Improvement#37 Projects Give  back  to  your  community  by  sponsoring   improvement  projects  and  gegng  your  customers   and  neighbors  involved.  Get  your  hands  dirty,  do   something  good  for  your  community,  and  you’ll  see   results  in  your  business  and  online  traffic.  
  42. 42. Conclusion These  are  primarily  adver9sing  techniques,  but  the   secret  to  a]rac9ng  traffic  to  your  website  is  to  be  a   good  marketer  for  your  company.  These  ideas  are  just   star9ng  points,  and  it’s  up  to  you  to  find  out  what   works  best  for  your  business.  If  you  have  any  other   excellent  sugges9ons  for  a]rac9ng  traffic,  tell  us  about   it!  

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