Each and every business today can beneﬁt from a website. It can be a promo9onal site, an extension of your sales or services, and even the en9rety of your Intro business if you’re online-‐only. Once you’ve got a website developed and ready to go, you’ve got to get people visi9ng it. Here are 37 ways to drive the traﬃc you need to your site and earn the online exposure you want.
Pay Per Click Text ads through Google AdWords, MicrosoJ #1 adCenter, or any third-‐party PPC client.
Search Engine Optmization#2 Embed keywords into your site content that draws traﬃc from relevant search results.
Blogging for Business#3 Keep a business-‐relevant blog with regular updates, and you’ll be rewarded with higher page ranking and more search traﬃc from web searches.
Twitter The premiere microblogging social network #4 service. Reach out to thousands of customers, professionals, and associates in under 140 characters.
Facebook The gold standard of online communica9on #5 and social networking. Facebook Pages for Business let you customize your promo9ons, and per-‐click adver9sements can draw extra traﬃc.
Google+ Google’s answer to Facebook, now with integrated #6 search results. Establish a proﬁle for your business, reach out to customers, and improve your page rank with upcoming AuthorRank search engine perks.
Google Places Tell Google about your business, and it will show up #7 in local relevant searches with your informa9on. Help Google help others ﬁnd you.
Pinterest This hot new social sharing website is a favorite for older crowds willing to explore and spend #8 more. Excellent for building posi9ve feedback with poten9al customers.
YouTube Can you produce a lot of useful or entertaining #9 video through your business? Host your own video content on Youtube, or adver9se with the service for addi9onal exposure.
Yelp Monitor what your customers think of your business, improve your services from direct #10 sugges9ons, and encourage customers to drive traﬃc to your site by reviewing you online.
Other Social Media#11 Go to where your customers are. Foursquare, LinkedIn, online forums; just about anywhere you can reach poten9al customers is untapped poten9al.
Banners Purchasing ad placements through third-‐party services can be pricey, but if your customers will #12 see it, it may be worth the expense.
Aﬃliate Advertising#13 Adver9se other products and services your customers may appreciate, or adver9se your own business on other relevant websites.
Email Newsletters#14 Staying in touch with past customers is easy with email blasts and newsle]ers. Turn previous visitors into repeat customers with email campaigns.
Local Savings Oﬀers Online#15 Sites like Groupon and Livingsocial can distribute discounts coupons online and generate buzz for your website.
Purchasing Untargeted#16 Traﬃc If you’re hur9ng for hits, you can sink money into untargeted traﬃc that may or may not bite on your website. Truly a last resort—your money can be be]er spent elsewhere.
Print Ads Purchasing newspaper and magazine ads is a #17 great way to a]ract a]en9on oﬀ the internet.
Event Sponsorships#18 Drum up goodwill towards your business and your website by underwri9ng or hos9ng an event, locally or na9onally.
Word of Mouth Nothing beats posi9ve promo9ons directly from #19 happy customers. Make your customers and clients happy, and they’ll send more business to you.
Local Business Aﬃliations#20 Partner with small businesses in your area and cross-‐promote each other’s products and services.
Promotional Products#21 Order a set of branded pens, notepads, or any other inexpensive, fun items. Give these away in-‐house or on-‐loca9on at professional events with a link to your website.
Direct Mail Kits#22 Direct mailers can be more than informa9ve. Sending calendars, promo9onal items, or interac9ve “pop-‐up” mailers can make an excellent impression and drive interest towards your website.
Press Releases Publishing press releases for your services and #23 distribu9ng them to news outlets can get added exposure to your site. Press releases can be published online, as well, and appear in searches.
Awareness Campaigns#24 Sponsor awareness campaigns for causes and chari9es. If you’ve been aﬀected by breast cancer, sponsor a Breast Cancer Awareness Month event or campaign.
TV and Radio TV and radio can extend your business’s reach #25 with a well-‐placed interview or commercial purchase.
Local Discounts#26 Oﬀer local customers with return discounts, membership bonuses, and more. Reward your loyal customers with online and oﬄine deals.
Branding Makeover#27 Consider rebranding your business with a new logo, a refreshed website and an a]rac9ve new edge over your compe99on. Image can make the diﬀerence between loyal business and unimpressed visitors.
QR Codes Leave a hyperlink in physical space. Generate QR #28 codes for print materials and send users to your mobile site directly.
Viral Content Never underes9mate the power of viral content. #29 Entertainment worth sharing can a]ract hundreds of thousands of new poten9al customers overnight.
Alternate Reality Games#30 If you’re promo9ng a larger client or need to generate some long-‐term buzz, an ARG can grab the interests of dedicated customers and hobby sleuths by wrapping your brand in mystery and intrigue. Very complicated to pull oﬀ, but it can keep your brand viral for months.
Layar Set up virtual installa9ons and promo9onal #31 materials in physical space. Invite customers to visit the virtual side of your physical loca9on, or send them on a digital scavenger hunt into the real world. Layar is a fun li]le service with inﬁnite possibili9es.
Mobile App Many small towns and small business communi9es #32 have found mobile apps to be an interes9ng new source of traﬃc and customer leads. Smartphone users engage with apps longer than they do standard adver9sements.
Brand Your Vehicle#33 If you’re doing a lot of in-‐town commu9ng, your car can a]ract new traﬃc by branding your business or personal vehicle with your company’s address.
Operate Uniquely#34 Are you doing something original? Is your business like no other? Your unique approach to business is deﬁnitely worth some addi9onal exposure, be it from online interest ar9cles and interviews, or local TV and radio reports.
Involve Customers#35 Gegng personal and reaching out to your customers can turn them into evangelists and advocates for your brand. Empower word of mouth adver9sing with a personal approach to communica9ng with your customers.
Kickstarter Kickstarter is an online crowd-‐funding plahorm. #36 If you have a good idea, throw it on the site and let the community help you fund it. Just about anything and everything can be funded through Kickstarter if it gathers enough interest and is useful to a wider audience.
Local Improvement#37 Projects Give back to your community by sponsoring improvement projects and gegng your customers and neighbors involved. Get your hands dirty, do something good for your community, and you’ll see results in your business and online traﬃc.
Conclusion These are primarily adver9sing techniques, but the secret to a]rac9ng traﬃc to your website is to be a good marketer for your company. These ideas are just star9ng points, and it’s up to you to ﬁnd out what works best for your business. If you have any other excellent sugges9ons for a]rac9ng traﬃc, tell us about it!