Social Media Marketing Insights, Trends and Infographics 2010: Content and Motion

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Hello. Here's a compendium of our current favourite Social Media (marketing) stats and usage data. All supplied with a little commentary, and mostly in the form of good old Infographics. Enjoy.

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Social Media Marketing Insights, Trends and Infographics 2010: Content and Motion

  1. 1. Social Media Trends, Insights, Data & Infographics: a 2010 Compendium of the Good Stuff Roger Warner - October 2010 DON’T PANIC!
  2. 2. 2
  3. 3. Here We Are… The Great Social Discovery Safari The Internet Perez Hilton Kittens You.com Important stuff (Yes, Google works on *very* Social principles too) 3
  4. 4. Demographics… Chart from iCrossing (a group of very smart SEO people) 4
  5. 5. Republic of Social Media is Your Market... Infographic from Flowtown (‘My Mom is on Facebook?’ - also smart people) 5
  6. 6. And Your Market is Very Active... Infographic from Flowtown (‘My Mom is on Facebook?’ - also smart people) 6
  7. 7. What’s Happening Out There..? ‘Please check out my blog’ ‘I really love / hate you’ I stay in touch with you’ 13% of your core (£££) market produce content 19% of your core (£££) market comment, rate and review 17% of your core (£££) market listen to you via web channels Infographic from BusinessWeek (data from Forrester) 7
  8. 8. How We Share Content ACQUISITION: Build specialist RETENTION/ CONVERSION: content for these Build destination content that channels - goal = Infographic from AddToAny makes visitors stick / convert - shareness and 8 (i.e. encourage a bookmark!) awareness
  9. 9. We’re Gonna Need a Bigger Boat… Information Creation and Circulation BEFORE Twitter (Burson Marsteller - yes, smart) 9
  10. 10. We’re Gonna Need a Bigger Boat… Information Creation and Circulation AFTER Twitter (Burson Marsteller - yes, smart) ALSO: add Facebook, Flickr, YouTube, etc 10
  11. 11. Where Do We Go From Here? Our goal is to influence people through media old and new. We need a bigger boat. We need to be active where they’re most active - in their Social / discovery spaces - as well as traditional media. 11
  12. 12. Thoughts? Questions? 12
  13. 13. Further Reading C&M Blog & Resources Page C&M Content Optimisation Guide http://www.contentandmotion.co.uk/resources/quickstart-guide-to-content-optimization-better-seo-content-writing/ C&M Online PR & Optimisation Research Tools http://www.contentandmotion.co.uk/resources/content-optimisation-tools-cm-whats-in-your-handbag/ C&M Guide to Google & Effective SEO http://www.contentandmotion.co.uk/resources/papers/a-practical-guide-to-google-seo-in-30-mins/ C&M Social PR Through Clever Content Creation http://www.contentandmotion.co.uk/resources/social-seo-search-engine-optimisation-through-clever-content-creation/ - 13

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