Browsing is Dead! … and so is traditional web advertising and PR Roger Warner, C&M* 27.02.09 [email_address] http://twitte...
How We Use the Web Today <ul><ul><li>Alexa  Global Top 500 </li></ul></ul>
How We Use the Web Today #2
Browsing is DEAD! <ul><li>Question:  what has the most influence on your web browsing habits? </li></ul><ul><ul><li>People...
Browsing is DEAD! <ul><li>We use filters and tools </li></ul><ul><li>We do searches and we get alerts </li></ul><ul><li>Bo...
Social Theory of the Interweb <ul><li>Shock! Horror! Most web interactions with your brand aren’t on your web site and the...
Don’t Panic!! Get in Touch… Roger Warner, C&M* 27.02.09 [email_address] .com http://twitter.com/rogerwarner http://twitter...
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Dont Panic Browsing Is Dead, You Need Different Online Pr

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Shock! Horror! Most web interactions with your brand aren’t on your web site and they’re not driven by traditional media. ‘Build it and they will come’ is uber-flawed…So is advertising, so is traditional PR

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Dont Panic Browsing Is Dead, You Need Different Online Pr

  1. Browsing is Dead! … and so is traditional web advertising and PR Roger Warner, C&M* 27.02.09 [email_address] http://twitter.com/rogerwarner http://twitter.com/contentmotion http://www.contentandmotion.co.uk
  2. How We Use the Web Today <ul><ul><li>Alexa Global Top 500 </li></ul></ul>
  3. How We Use the Web Today #2
  4. Browsing is DEAD! <ul><li>Question: what has the most influence on your web browsing habits? </li></ul><ul><ul><li>People (friends, family, colleagues)?? </li></ul></ul><ul><ul><li>Advertising (TV, radio, banners)?? </li></ul></ul><ul><ul><li>Editorial (magazines, online, blogs)?? </li></ul></ul>
  5. Browsing is DEAD! <ul><li>We use filters and tools </li></ul><ul><li>We do searches and we get alerts </li></ul><ul><li>Bookmarking: Delicious </li></ul><ul><li>Microblogging: Twitter </li></ul><ul><li>Social Networking: LinkedIn / Facebook </li></ul><ul><li>Blogging: Wordpress </li></ul><ul><li>Social Media: YouTube </li></ul><ul><li>Social Sharing: Stumbleupon </li></ul>
  6. Social Theory of the Interweb <ul><li>Shock! Horror! Most web interactions with your brand aren’t on your web site and they’re not driven by traditional media </li></ul><ul><li>‘ Build it and they will come’ is uber-flawed </li></ul><ul><ul><li>… So is advertising, so is traditional PR </li></ul></ul><ul><li>New social rules </li></ul><ul><ul><li>You don’t host the parties </li></ul></ul><ul><ul><li>You need to go find them </li></ul></ul><ul><ul><li>You need to make nice </li></ul></ul><ul><ul><li>You need to invite people back to yours </li></ul></ul>
  7. Don’t Panic!! Get in Touch… Roger Warner, C&M* 27.02.09 [email_address] .com http://twitter.com/rogerwarner http://twitter.com/contentmotion http://www.contentandmotion.co.uk

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