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© Time Inc.READERS’ SURVEYHOW IS YOUR NEWSPAPER BEING READ?
YOU’D LIKE TO KNOW…How many articles/sections are being readand how intensively?  – What % of each article    has been rea...
OUR SOLUTION                  •   Online survey                  •   Selection of readers                  •   Representat...
Online survey
Per article
Survey         To which extent have         you read this article?            Not at all            I intend to read it ...
PROCESSING                    100%    > 50%    < 50%     0%    Reading   Reading                     read     read     rea...
THE RESULTS    ARTICLE          SECTION           PUBLICATIONReading amount      On average   Global reading intensityRead...
INTERPRETATION
INTERPRETATION                 Edition, 17 October 2011                 Edition, 18 October 2011                 Article
© Time Inc.                                  Also suitable for                              magazines, websites,          ...
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Readers survey

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The Readers' Survey or Leesmonitor is on online tool for tracking the reading behaviour and reading intensity of your publications.

Published in: Business, Technology, Design
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Readers survey

  1. 1. © Time Inc.READERS’ SURVEYHOW IS YOUR NEWSPAPER BEING READ?
  2. 2. YOU’D LIKE TO KNOW…How many articles/sections are being readand how intensively? – What % of each article has been read? – How intensively? READING INTENSITY READING EXPERIENCE
  3. 3. OUR SOLUTION • Online survey • Selection of readers • Representative sample • Which articles?READERS’ SURVEY
  4. 4. Online survey
  5. 5. Per article
  6. 6. Survey To which extent have you read this article?  Not at all  I intend to read it  Less than half of it  More than half of it  Entirely
  7. 7. PROCESSING 100% > 50% < 50% 0% Reading Reading read read read read amount intensityColumn 42% 17% 13% 29% 71% 58%Table of contents 24% 44% 21% 12% 88% 27%Readers section 16% 31% 13% 41% 59% 27%Agenda 11% 20% 16% 53% 47% 23%7/7 22% 37% 19% 56% 77% 28%Telex 15% 14% 15% 19% 44% 34%Ubizen sells out 48% 23% 11% 33% 81% 59%Confidential 24% 20% 24% 38% 67% 35%Question & Answer 31% 19% 13% 59% 62% 49%Site of the week 20% 6% 15% 55% 41% 49%
  8. 8. THE RESULTS ARTICLE SECTION PUBLICATIONReading amount On average Global reading intensityReading intensity Evolution
  9. 9. INTERPRETATION
  10. 10. INTERPRETATION Edition, 17 October 2011 Edition, 18 October 2011 Article
  11. 11. © Time Inc. Also suitable for magazines, websites, newsletters, … WANT MORE? WWW.CONTENTREPUBLIC.BE

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