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The content26 Guide to Amazon A+ Content Requirements

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The content26 Guide to Amazon A+ Content Requirements

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Amazon has a strict style guide for content published on Amazon product pages. Brands that don't follow the rules might find their product pages rejected by Amazon. In this guide, content26 breaks down the requirements for Amazon A+ and Premium A+ content.

Amazon has a strict style guide for content published on Amazon product pages. Brands that don't follow the rules might find their product pages rejected by Amazon. In this guide, content26 breaks down the requirements for Amazon A+ and Premium A+ content.

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The content26 Guide to Amazon A+ Content Requirements

  1. 1. The Guide to Amazon A+ Content Requirements
  2. 2. So you’ve decided to put A+ content on Amazon.
  3. 3. That’s a greatidea.
  4. 4. Amazon says enhanced content can increase sales
  5. 5. By up to 10%
  6. 6. And 60 percent of shoppers begin their product research on Amazon.
  7. 7. (To name just a few reasons!)
  8. 8. To make the most of your A+ pages, it’s important to plan.
  9. 9. Here are some text and design tips for Basic A+ content. (If you want to know more about Premium A+ skip ahead to slide 34)
  10. 10. Text Considerations
  11. 11. text must meet Amazon’s style and structure requirements (You need to present the features and benefits of your products in a very particular wayo) ___
  12. 12. Also:
  13. 13. A+ pages are designed using pre-set modules. You can’t change font color, size, bolding, and italicization.
  14. 14. For instance:
  15. 15. VC modules usually accommodate line breaks, so in most modules, you can add your required footnote at the end of the relevant paragraph.
  16. 16. The modules will let you paste a superscript number in, but it will show up in your text as a normal number. Using an asterisk is your best bet for WYSIWYG text.
  17. 17. Special characters such as ® and ™ have always been rejected by Amazon. This remains true for both the templates and the Amazon Build for You options.
  18. 18. When adding a product matrix, you can include links…but only to other products listed on Amazon.
  19. 19. Amazon restricts the format and content of product-page text.
  20. 20. Your submitted pages will be rejected or changed if you include:
  21. 21. •Unsubstantiated claims World’s Best!!!
  22. 22. •Buzzwords eco-friendly cutting-edge green
  23. 23. •Superlatives
  24. 24. CaveatsThe modules also make certain basics of the Amazon A+ page optional, which (we find) makes the product-detail page far less effective at boosting conversion and customer satisfaction
  25. 25. For instance:
  26. 26. What’s in the Box? This section was once standard in Amazon A+pages. It tells customers what to expect in their packages, but it is not required in the modules.
  27. 27. (Which is too bad–it boosts customer confidence in ordering, and a clear explanation of what the customer will be receiving reduce return rates.)
  28. 28. Bulleted Product Highlights Some modules have a paragraph that defaults to bullets, referencing the once-standard Product Highlights setion. This section is vital because it gives people a quick idea of your product’s top features. It’s good for people who scan and for people doing a last double-check of features before ordering.
  29. 29. Design Considerations
  30. 30. Images need to be the right size, resolution, and style. Amazon could reject your submitted page if the images are too low-res or have too much white space.
  31. 31. Image sizes can be tricky: it’s important to fill all the space available in module image slots (most of which require a minimum of 300 x 300 pixels.)
  32. 32. Incorrectly sized images look weird. Make sure to upload the proper ratio given in the module of your choice.
  33. 33. *Exceptions: Standard Modules 6 and 7. These wider images function as banners and include text overlays.
  34. 34. Premium A+
  35. 35. Some brands also have access to Premium A+ modules.
  36. 36. You can add 7 modules to a Premium A+ page.
  37. 37. The premium modules have additional design options such as videos, slideshows, and FAQs.
  38. 38. They also require large images
  39. 39. And have a lot of text restrictions.
  40. 40. No matter whether you choose Standard or Premium pages, Amazon A+ content is a great way to showcase your products.
  41. 41. The Slideshow Takeaway
  42. 42. When you work with content26, we help you choose the modules that best suit your products and your available assets, and we can maximize the modules to create an A+ page that showcases your brand.
  43. 43. Still confused?Good news: content26 has been helping clients get the most from Vendor Central’s A+ options for over 10 years.
  44. 44. Learn more about enhanced content on our blog https://content26.com/ Visit our website https://content26.com/blog/ Thanks, and please share.

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