2. Some clients opt to have Amazon build
a product using assets they’ve uploaded,
rather than creating their own product pages
from the modules in Vendor Central.

3. This option is mostly limited to certain
(very large) manufacturers and certain
departments, such as Consumer
Electronics.

4. Check your A+ merchandising page in Vendor
Central to see what options are available to
you. Many of our clients only get the option
to use the modules—at least at ýrst.

7. If you upload draft designs—or even
completed CSS and HTML—you you may
end up with more customized designs
than if you’d used the modules.

8. When you submit completed HTML and CSS,
your product pages are often (though not always)
accepted with few or no alterations, making
this the option that gives you the most
creative control over your product pages.

10. This option also lets
you add links to the
matrices. (One
module includes a
matrix with room for
freeform text, but it
doesn’t let you add
lliinnkkss..))

14. the ýnal page will look like what you
submitted—even if you submitted completed
code—and there are few opportunities to
petition Amazon to change it.

15. (Although our clients generally experience
few or no changes to their submitted
designs. It’s a possibility you should keep
in mind, though.)

19. when is it worth it to
have Amazon build pages
for you?

20. When you have the budget, SKU count,
and inclination to avoid the modules and their
bottlenecks

22. Amazon-built content can work well for some companies.
But it’s not the only option for creating effective A+ pages.
For some vendors, it will make more sense to use
the Amazon Vendor Central modules.