Camera Phones
METHODOLOGY
Redshift Research conducted this study on behalf of Nokia
The survey was carried out in accordance with the Ma...
PICTURE TAKING HABITS
Italy are the most different with half having a “Film
Camera” and over two thirds owning a disposable
camera
Base: UK: 207...
The French are less likely to use their camera phones to
take pictures. Italians are more likely to use a disposable
camer...
Countries differ a lot the situations in which they
prefer to use their camera phone
69%
38%
41%
39%
27%
17%
11%
37% 36%
4...
The results for each country are quite similar – the majority
of people take between 1 and 50 photos a month. Russians
tak...
At home, family days out and on holiday are the occasions
where most pictures are taken Russians are much more likely
to t...
Pictures of respondents children and partner are the most
treasured pictures. The French are more likely to treasure
pictu...
The Italians are most likely to use take a picture with
their phone in order to get out of a legal charge
•To aid with par...
Conclusions
•Germans and British have similar photo taking habits
and generally tend to use Camera Phones and Digital
Poin...
CHALLENGES TAKING PHOTOS
The vast majority take photo’s outdoors, in the daytime. The
Italians and French are less likely to take pictures in low l...
The Russians and French are most likely to be
concerned about photo quality
Q8. What is the importance of photo quality in...
The French find taking pictures after dark much less
challenging than others. The British find taking
pictures whilst movi...
The French and Italians are the least confident and the
Russians the most confident when taking pictures in the
dark/low-l...
The majority of all respondents have been disappointed with
an image they took in low light. Those from France and
Russia ...
Conclusions
•Those from France and Russia are more concerned about
the quality of their photo’s than others
•Those from Fr...
SHARING PHOTO’S
Across all countries the prime motive of taking a photo is “To
save a memory”. Italians are more likely to take a photo to...
British and Italians are more likely to take a photo to
deliberately embarrass a friend or family member
25%
19% 19%
2%
60...
The majority save their photo’s digitally. Almost 90%
of Russians save their photo’s in this way
74%
41%
29% 30%
33%
7%
63...
Almost half of British people regularly post holiday
photos online or send friend links to them
7%
10%
11%
16%
23%
27%
33%...
There are similar results for France, but they post less
regularly
9%
12%
12%
12%
26%
27%
28%
30%
34%
42%
Promotional phot...
Italians are more likely to post photos online regularly
10%
13%
17%
19%
19%
26%
33%
38%
41%
58%
Promotional photos of you...
Germans are more likely to post amusing things online
than holiday shots
8%
9%
9%
14%
19%
23%
28%
35%
45%
47%
Photo's of y...
Two thirds of Russians regularly post holiday photo’s
online
8%
13%
16%
34%
36%
37%
39%
41%
44%
67%
Promotional photos of ...
Russians are most likely to print out photos regularly. The
British and Germans are less likely to print out photo’s of
ho...
Conclusions
•The British and Italians are more likely to take pictures
for motives other than saving memories and sharing ...
PHONE CAMERA VS. OTHER
CAMERAS
Those from Italy and Russia are much more likely to wish
that a better quality camera than a camera phone was
taking pictu...
Russians are much more likely to want a camera when taking
walks in the country. The French are more likely to want one
at...
The majority of respondents have a camera phone with 2-9
megapixels. The British have the best quality cameras
14%
42%
27%...
23%
22%
23%
26%
27%
30%
38%
17%
21%
14%
33%
26%
32%
36%
32%
38%
24%
26%
27%
22%
41%
24%
23%
41%
29%
34%
40%
52%
33%
37%
40...
9%
11%
11%
11%
12%
14%
27%
44%
20%
9%
15%
8%
11%
25%
15%
10%
12%
6%
15%
6%
11%
15%
15%
23%
14%
12%
10%
8%
14%
18%
11%
30%
...
A third of those from Italy believe their camera phone has
replaced a point and click digital camera
Q23. Has your camera ...
Italians and Russian are the most likely to think a camera
phone will replace a separate camera. The French are much
more ...
The majority of people are not planning on buying another
dedicated camera. However, over 40% of Russians are planning
to ...
In general, people are more likely to use a camera phone
than any other camera for their summer holiday this year.
41% 42%...
Conclusions
•The British have the best quality camera phones but still
do not prefer using them instead of their point and...
PLACES TO BRING CAMERAS
The British are most worried about losing their camera
or Smartphone when going to a festival or gig
3%
9%
13%
16%
27%
29%...
The British are also more worried about losing
their camera / Smartphone on holiday
2%
8%
9%
12%
18%
29%
36%
49%
36%
5%
6%...
SOCIAL MEDIA AND CAMERAS
Most pictures are not uploaded to Facebook. Those from
Italy upload the highest proportion of their pictures to
Facebook. ...
Italians are most likely to post a picture on Facebook during
a night out. Germans are the least likely.
Q30. On a night o...
The Germans and Russians are much more likely to
“grab a snap of someone they fancy/their crush”
35% 36%
18%
13%
7%
10%
8%...
Those from France are least likely to share pictures on
Facebook/Instagram. Those from Italy are most likely
26% 27%
30%
3...
The Russians and Germans are more likely to have sent a
photo of themselves or their partner – Italians are least
likely
4...
Those from Italy are most likely to believe that having a
camera phone means you are more likely to take an
intimate pictu...
Russians' are most likely to keep pictures of their ex’s. Those
from the UK are least likely
Q35. Do you keep pictures of ...
In general, Facebook is the most popular social media
platform to share photos. Russia use different Social Media
platform...
The majority of those from the UK take a photo to capture
the moment rather than worrying about the quality
54%
22%
18% 17...
Internet activity is vastly different amongst each country
Q38. How often do you spend time on each of the following inter...
Russians are much more likely to describe themselves as “an
early adopter of Gadgets and new Technology” perhaps
because o...
Hobbies & Interests – most popular
58%
61%
49%
46%
40%
31%
40%
57%
50%
54%
44% 44%
33% 34%
63%
59%
57%
53%
48%
44%
32%
62%...
PHONE DEMOGRAPHICS
Android is used by almost half of respondents. The British
are more likely to have a phone with an Apple iOS operating
sys...
Samsung phones are the most popular in all countries
– Nokia is most popular in Russia and Italy
31%
23%
16%
9%
7% 6%
3% 2...
Russia and Italy have more Pay as you go users, whereas in
Germany, UK, and France there are largely contract users
Q42. W...
DEMOGRAPHICS
General Demographics
Base: 4138
Female
62%
Male
38%
Gender
10%
24% 24% 22%
16%
5%
Under 24 35-44 25-34 45-54 55-64 65 +
Ag...
Accommodation
Base: 4138
urban
34%
sub urban
26%
city
centre
21%
rural
19%
1%
3%
11%
19%
66%
Living in Student
Accommodati...
CONTACT INFO
Guy Washer
Managing Director
Tel: +441732 356399
Mob: +447872024910
www.redshiftresearch.co.uk
guy.washer@red...
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Исследование Nokia: российские пользователи фотографируют больше всех в Европе

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Исследование Nokia: российские пользователи фотографируют больше всех в Европе

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Исследование Nokia: российские пользователи фотографируют больше всех в Европе

  1. 1. Camera Phones
  2. 2. METHODOLOGY Redshift Research conducted this study on behalf of Nokia The survey was carried out in accordance with the Market Research Society’s code of conduct, which guarantees anonymity to all respondents, and was designed to measure brand perceptions, awareness and barriers to using Nokia. Research was conducted between June and July 2013 using an email invitation and an online survey. The survey was conducted among 4138 camera phone owners. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 1.5 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. Sample was selected from the Crowdology panel. Crowdology™ is an online panel owned and operated by Redshift Research. The Crowdology™ panel is balanced across regional, age and gender demographic factors, and is nationally representative of the population. Each respondent completes 120 profiling questions before being accepted to join our panel. Panel Quality Management is carried out frequently to ensure reliable surveys.
  3. 3. PICTURE TAKING HABITS
  4. 4. Italy are the most different with half having a “Film Camera” and over two thirds owning a disposable camera Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500Q1 . Which of these devices do you own? 54% 29% 19% 8% 73% 24% 11% 6% 22% 20% 50% 37% 43% 28% 18% 8% 57% 40% 23% 4% Digital point & click Digital SLR Film Camera Disposable camera UK France Italy Germany Russia Devices owned in addition to Camera Phones
  5. 5. The French are less likely to use their camera phones to take pictures. Italians are more likely to use a disposable camera than anyone else. In general Camera phones are used slightly more than other cameras Q2 . Which device do you commonly use to take pictures? 43% 34% 17% 2% 0% 4% 29% 49% 16% 2% 0% 4% 52% 8% 14% 6% 17% 4% 48% 27% 17% 3% 1% 5% 39% 30% 29% 1% 0% 1% Camera PhoneDigital point & clickDigital SLR Film CameraDisposable cameraNone of the above UK France Italy Germany Russia Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500 Devices used
  6. 6. Countries differ a lot the situations in which they prefer to use their camera phone 69% 38% 41% 39% 27% 17% 11% 37% 36% 45% 33% 34% 17% 20% 65% 51% 46% 31% 26% 21% 19% 54% 27% 34% 56% 21% 25% 31% 44% 67% 28% 17% 17% 27% 22% Night out Walking/hiking Holiday Festival Children's event Business Trip Ski-ing UK France Italy Germany Russia Q3 . In which situations would you use a camera phone in preference to a SLR or Point & Click camera? The situation most preferred is circled for each country Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  7. 7. The results for each country are quite similar – the majority of people take between 1 and 50 photos a month. Russians take more pictures than other countries 7% 55% 21% 8% 4% 5%5% 56% 22% 8% 3% 7% 2% 46% 21% 12% 9% 10% 4% 46% 26% 11% 6% 7% 2% 30% 32% 14% 11% 11% None 1 to 25 26 to 50 51 to 75 76 to 100 100+ UK France Italy Germany Russia Q4 . How many photos do you take regularly, i.e. in 1 month? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  8. 8. At home, family days out and on holiday are the occasions where most pictures are taken Russians are much more likely to take picture when they take “walks in the country” whereas the French are more likely to take pictures at Children’s party’s or events 83% 78% 78% 60% 62% 40% 37% 35% 76% 80% 75% 64% 47% 43% 54% 47% 69% 75% 73% 68% 61% 48% 45% 35% 81% 72% 80% 68% 55% 49% 33% 36% 82% 84% 59% 72% 83% 41% 48% 42% At home Family days out On holiday Night out with Friends Walks in the country Night out with partner Children's parties Children's event UK France Italy Germany Russia Q6. What occasions do you take pictures? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  9. 9. Pictures of respondents children and partner are the most treasured pictures. The French are more likely to treasure pictures of their children and less likely to treasure pictures of their partner. Russians treasure Landscape photos and pictures of their Parents more than other countries 49% 39% 26% 22% 18% 16% 9% 64% 31% 27% 24% 29% 21% 6% 52% 53% 37% 26% 29% 26% 20% 40% 55% 40% 45% 28% 27% 14% 62% 50% 39% 45% 45% 35% 17% Children Partner Holiday Friends Parents Landscape Night out UK France Italy Germany Russia Q7. What are the most treasured pictures on your phone? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  10. 10. The Italians are most likely to use take a picture with their phone in order to get out of a legal charge •To aid with parking fine appeals. •Evidence after a car accident. •To alert the council about issues with the road. Q5. Have you used a picture taken on your phone to help you get out of a legal charge? – parking on double yellow lines etc 14% 12% 10% 9% 7% Italy Russia Germany France UK % who said yes Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  11. 11. Conclusions •Germans and British have similar photo taking habits and generally tend to use Camera Phones and Digital Point and Click cameras (the former more often) •Italians have a particular interest in film and disposable cameras •Those from France prefer to use a Digital Point and Click camera over a Camera Phone •Each country differs by the situations in which its residents prefer to use Camera Phones •Those from Russia take the most photo’s
  12. 12. CHALLENGES TAKING PHOTOS
  13. 13. The vast majority take photo’s outdoors, in the daytime. The Italians and French are less likely to take pictures in low light situations 94% 84% 76% 70% 59% 64% 94% 82% 58% 50% 48% 46% 91% 65% 63% 57% 68% 42% 94% 76% 73% 71% 75% 59% 94% 82% 81% 48% 43% 58% Outdoor daytime Indoor daytime Bright sunshine Indoors at night timeOutdoors at night timeLow light situations UK France Italy Germany Russia Q9 . In which situations do you take pictures? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  14. 14. The Russians and French are most likely to be concerned about photo quality Q8. What is the importance of photo quality in the following occasions? Please rate on a scale of 1 – 5 with 5 being of highest importance and 1 being lowest 3.2 3.5 3.4 3.3 3.6 3.5 3.9 4.2 3.7 3.7 3.9 3.8 3.5 4.0 4.0 4.2 3.6 3.5 3.6 3.7 3.6 3.6 4.0 4.2 3.5 3.6 3.3 3.7 3.7 3.4 3.9 4.3 4.0 4.0 4.3 4.1 4.2 4.3 4.4 4.0 Night out friends At home Children’s parties Night out with partner Walks in the country Children’s events Family Days out On Holiday Russia Germany Italy France UK Mean Scores shown 1= completely unimportant 5= very important Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  15. 15. The French find taking pictures after dark much less challenging than others. The British find taking pictures whilst moving less challenging than others 71% 53% 27% 13% 14% 56% 70% 29% 24% 17% 73% 61% 21% 32% 16% 66% 65% 26% 16% 11% 74% 68% 25% 15% 21% After dark/ in low lightWhilst moving (e.g. in car) Animals Beach Children UK France Italy Germany Russia Q10 . What are the most challenging situations to take photos? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  16. 16. The French and Italians are the least confident and the Russians the most confident when taking pictures in the dark/low-light Q11. How confident are you about taking pictures after dark/in low light? Showing % who answered – “Not really”, “Not at all” or “I avoid it completely” 63% 62% 53% 41% 39% Italy France UK Germany Russia Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  17. 17. The majority of all respondents have been disappointed with an image they took in low light. Those from France and Russia are least likely to be disappointed by an image they took in low light 66% 36% 40% 25% 26% 29% 48% 40% 30% 21% 21% 16% 62% 42% 38% 26% 27% 27% 68% 42% 37% 31% 24% 25% 52% 34% 31% 29% 26% 26% disappointed with an image I took in low lightI would like to take more images in low lightI have missed capturing a memory as there was not enough light for a decent photoMy low light images are blurryI have not shared an image on social media, because the low light made it poor qI have shared images taken in low light on faceb UK France Italy Germany Russia Q12. Which of these statements about low light photography do you agree with? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  18. 18. Conclusions •Those from France and Russia are more concerned about the quality of their photo’s than others •Those from France find the most challenging situation when taking a photo is if they are moving. Others find low-light most challenging •Germans, British, and Italians have similar thoughts on which situations are most challenging to take photo’s in
  19. 19. SHARING PHOTO’S
  20. 20. Across all countries the prime motive of taking a photo is “To save a memory”. Italians are more likely to take a photo to show off on Facebook 90% 55% 15% 7% 95% 57% 5% 3% 91% 45% 22% 4% 94% 57% 12% 4% 97% 64% 10% 3% To save a memory To share with family To show off on facebook To cause embarrasement, to friends UK France Italy Germany Russia Q13. What are the prime motives for taking a photo ? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  21. 21. British and Italians are more likely to take a photo to deliberately embarrass a friend or family member 25% 19% 19% 2% 60% 14% 8% 9% 1% 79% 24% 14% 16% 4% 63% 14% 9% 7% 4% 80% 7% 5% 5% 3% 87% Friend Partner Family member Stranger No UK France Italy Germany Russia Q14. Have you ever taken a photo deliberately to embarrass a friend or family member? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  22. 22. The majority save their photo’s digitally. Almost 90% of Russians save their photo’s in this way 74% 41% 29% 30% 33% 7% 63% 33% 36% 36% 20% 13% 70% 33% 27% 30% 29% 6% 82% 34% 42% 31% 19% 6% 89% 45% 45% 41% 22% 1% Save digitally Share digitally Send to Friends Print them off and look at them later Post on Facebook/ Instragram None of the above UK France Italy Germany Russia Q15. Typically what do you with photos? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  23. 23. Almost half of British people regularly post holiday photos online or send friend links to them 7% 10% 11% 16% 23% 27% 33% 34% 35% 49% Photo's of your friend's kids Sporting/achievement events, e.g. marathons, sky diving Promotional photos of your holiday home, interest group etc. Everyday photo's of yourself Photos of your kids Animals Party/Nights out shots Family gatherings Things that you’ve seen which are amusing Holiday shots Base: 2076Q16. What kind of photos do you regularly post online (e.g Facebook, Flickr), or send friends links to?
  24. 24. There are similar results for France, but they post less regularly 9% 12% 12% 12% 26% 27% 28% 30% 34% 42% Promotional photos of your holiday home, interest group etc. Everyday photo's of yourself Sporting/achievement events, e.g. marathons, sky diving Photo's of your friend's kids Family gatherings Photos of your kids Animals Things that you’ve seen which are amusing Party/Nights out shots Holiday shots Base: 527Q16. What kind of photos do you regularly post online (e.g Facebook, Flickr), or send friends links to?
  25. 25. Italians are more likely to post photos online regularly 10% 13% 17% 19% 19% 26% 33% 38% 41% 58% Promotional photos of your holiday home, interest group etc. Photo's of your friend's kids Sporting/achievement events, e.g. marathons, sky diving Photos of your kids Family gatherings Everyday photo's of yourself Animals Party/Nights out shots Things that you’ve seen which are amusing Holiday shots Base: 517Q16. What kind of photos do you regularly post online (e.g Facebook, Flickr), or send friends links to?
  26. 26. Germans are more likely to post amusing things online than holiday shots 8% 9% 9% 14% 19% 23% 28% 35% 45% 47% Photo's of your friend's kids Sporting/achievement events, e.g. marathons, sky diving Promotional photos of your holiday home, interest group etc. Photos of your kids Family gatherings Everyday photo's of yourself Animals Party/Nights out shots Holiday shots Things that you’ve seen which are amusing Base: 518Q16. What kind of photos do you regularly post online (e.g Facebook, Flickr), or send friends links to?
  27. 27. Two thirds of Russians regularly post holiday photo’s online 8% 13% 16% 34% 36% 37% 39% 41% 44% 67% Promotional photos of your holiday home, interest group etc. Photo's of your friend's kids Sporting/achievement events, e.g. marathons, sky diving Family gatherings Photos of your kids Animals Things that you’ve seen which are amusing Everyday photo's of yourself Party/Nights out shots Holiday shots Base: 500Q16. What kind of photos do you regularly post online (e.g Facebook, Flickr), or send friends links to?
  28. 28. Russians are most likely to print out photos regularly. The British and Germans are less likely to print out photo’s of holidays, nights out and of their kids 7% 19% 12% 42% 37% 44% 7% 21% 26% 37% 47% 48% 16% 19% 24% 27% 39% 53% 15% 24% 19% 36% 26% 43% 28% 20% 32% 59% 59% 55% Everyday photo's of yourself Animals Party/Nights out shots Family gatherings Photos of your kids Holiday shots Russia Germany Italy France UK Q17. And which type do you typically print out regularly? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  29. 29. Conclusions •The British and Italians are more likely to take pictures for motives other than saving memories and sharing with family. E.g. Share on Facebook or embarrass friends or family •Italians and Russians are the most likely to regularly post photo’s online – The French are the least likely •Russians are most likely to print out their photo’s
  30. 30. PHONE CAMERA VS. OTHER CAMERAS
  31. 31. Those from Italy and Russia are much more likely to wish that a better quality camera than a camera phone was taking pictures Q18. How often do you wish you/someone else had a camera with them but the one on your/their phone just wasn’t good enough? % of those who answered “Always” or “Very Often” shown Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500 56% 49% 28% 23% 20% Italy Russia France Germany UK
  32. 32. Russians are much more likely to want a camera when taking walks in the country. The French are more likely to want one at home 35% 33% 36% 27% 12% 14% 12% 12% 51% 51% 39% 27% 33% 30% 31% 42% 53% 56% 40% 30% 28% 20% 20% 22% 35% 50% 43% 25% 12% 26% 16% 14% 56% 39% 56% 71% 40% 29% 37% 24% Family days out On holidayNight out with FriendsWalks in the countryChildren's partiesNight out with partnerChildren's event At home UK France Italy Germany Russia Q19. What are the most common places you wish you/someone else had a camera? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  33. 33. The majority of respondents have a camera phone with 2-9 megapixels. The British have the best quality cameras 14% 42% 27% 11% 6% 11% 30% 34% 17% 9% 8% 37% 33% 17% 6% 8% 39% 35% 11% 7% 10% 39% 35% 14% 2% 10 + Megapixels 5 - 9 Megapixels 2 - 4 Megapixels 1 - 2 megapixels <1 Megapixel Russia Germany Italy France UK Q20. How good is the quality of the camera on your phone? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  34. 34. 23% 22% 23% 26% 27% 30% 38% 17% 21% 14% 33% 26% 32% 36% 32% 38% 24% 26% 27% 22% 41% 24% 23% 41% 29% 34% 40% 52% 33% 37% 40% 30% 37% 40% 47% Focusing Resolution Shake Battery dying Poor zoom Blur Poor light Russia Germany Italy France UK Poor light is the largest problem when using a camera phone. Germans and Italians report more challenges than the British or French Q21. What are the biggest challenges you have experience with camera phone? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  35. 35. 9% 11% 11% 11% 12% 14% 27% 44% 20% 9% 15% 8% 11% 25% 15% 10% 12% 6% 15% 6% 11% 15% 15% 23% 14% 12% 10% 8% 14% 18% 11% 30% 13% 22% 15% 6% 23% 20% 22% 38% Blur No better than a phone Focusing Difficult to see the screen Shake Poor Lighting Can’t “share” without saving and uploading Another device to carry Russia Germany Italy France UK The biggest challenge of Point and click cameras is that they are “another device to carry”. However, this is considered more challenging by the British and Russians than others Q22. What are the biggest challenges you experience with point and click cameras? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  36. 36. A third of those from Italy believe their camera phone has replaced a point and click digital camera Q23. Has your camera phone replaced a point and click digital camera? % of those saying “Yes for everything” and “Yes for most things” shown 33% 30% 29% 25% 20% Italy UK Russia Germany France Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  37. 37. Italians and Russian are the most likely to think a camera phone will replace a separate camera. The French are much more sceptical Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500 % of those saying “Yes for everything” and “Yes for most things” shown 39% 37% 34% 32% 26% Italy Russia Germany UK France Q24. Do you think your camera phone will replace a separate camera going forward?
  38. 38. The majority of people are not planning on buying another dedicated camera. However, over 40% of Russians are planning to buy an SLR. The French are the least likely to be planning on buying another dedicated camera Q25. Do you plan to buy another dedicated camera? 60% 15% 18% 6% 73% 12% 10% 6% 57% 20% 13% 10% 59% 8% 28% 5% 40% 11% 41% 8% No Yes point and click Yes SLR Yes Bridge Russia Germany Italy France UK Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  39. 39. In general, people are more likely to use a camera phone than any other camera for their summer holiday this year. 41% 42% 28% 18% 4% 2% 36% 51% 24% 14% 4% 3% 61% 26% 24% 13% 20% 18% 53% 36% 25% 21% 9% 6% 65% 44% 43% 4% 3% 2% Camera Phone Digital point and click Digital SLR N/A not planning a holidayFilm Camera Disposible camera UK France Italy Germany Russia Q26. Which of these do you plan to use on your main summer holiday this year? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  40. 40. Conclusions •The British have the best quality camera phones but still do not prefer using them instead of their point and click digital camera •Those from France are most sceptical about Camera Phones replacing other cameras •The vast majority are not planning on buying another camera apart from in Russia where over 40% plan to buy an SLR camera
  41. 41. PLACES TO BRING CAMERAS
  42. 42. The British are most worried about losing their camera or Smartphone when going to a festival or gig 3% 9% 13% 16% 27% 29% 37% 38% 40% 5% 7% 8% 22% 16% 20% 27% 35% 11% 6% 11% 14% 29% 28% 24% 38% 11% 10% 17% 22% 21% 32% 30% 24% 11% 6% 12% 37% 26% 28% 35% None of the above I sometimes take an old phone for the longer battery life I wish I had an old phone to take with me I sometimes take an old phone with me for safety I would be interested in a long battery life funky phone for Gigs or festivals I worry about my Smartphone battery dying I worry about losing my Smartphone I worry about losing my camera Russia Germany Italy France UK Q27 Which of these statements do you agree with? When at a festival or Gig…. Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  43. 43. The British are also more worried about losing their camera / Smartphone on holiday 2% 8% 9% 12% 18% 29% 36% 49% 36% 5% 6% 7% 27% 17% 18% 26% 29% 7% 10% 13% 8% 32% 28% 28% 39% 6% 10% 13% 25% 24% 29% 29% 20% 6% 11% 13% 37% 30% 32% 35% None of the above I wish I had an old phone to take with me I sometimes take an old phone for the longer battery life I sometimes take an old phone with me for safety I would be interested in a long battery life funky phone for holidays I worry about my Smartphone battery dying I worry about losing my Smartphone I worry about losing my camera Russia Germany Italy France UK Q28. Which of these statements do you agree with? When on a holiday... Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  44. 44. SOCIAL MEDIA AND CAMERAS
  45. 45. Most pictures are not uploaded to Facebook. Those from Italy upload the highest proportion of their pictures to Facebook. The French upload the least 36% 42% 13% 6% 2% 52% 34% 9% 2% 2% 27% 46% 18% 6% 3% 46% 44% 7% 2% 1% 41% 42% 13% 3% 1% None less than 25% 25% to 50% 50% to 75% 75% + UK France Italy Germany Russia Q29. What % of the pictures you take do you upload to Facebook? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500 % of pictures uploaded to Facebook shown
  46. 46. Italians are most likely to post a picture on Facebook during a night out. Germans are the least likely. Q30. On a night out how likely are you to upload a picture to Facebook? 35% 25% 25% 23% 15% Italy Russia UK France Germany % of those saying “Definitely”, “Very probably”, “Probably” shown Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  47. 47. The Germans and Russians are much more likely to “grab a snap of someone they fancy/their crush” 35% 36% 18% 13% 7% 10% 8% 8% 48% 29% 18% 5% 8% 5% 6% 6% 36% 44% 17% 7% 10% 5% 5% 7% 45% 36% 34% 10% 8% 7% 7% 8% 53% 46% 44% 11% 10% 12% 11% 7% Take ‘selfies’ to text/email to someone else Take ‘selfies’ (pictures of yourself) for Facebook or Social Media Grab a snap of someone you fancy/ your crush Taken an embarrassing photo of a stranger without them knowing Taken a photo of yourself in bed Taken a saucy or naked photo of your partner Taken a saucy or naked photo of yourself Taken a photo of an attractive stranger without them knowing UK France Italy Germany Russia Q32. Which of these have you used your camera phone to do? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  48. 48. Those from France are least likely to share pictures on Facebook/Instagram. Those from Italy are most likely 26% 27% 30% 33% 20% 20% 8% 35% 16% 29% 17% 14% 16% 10% 8% 50% 39% 35% 31% 27% 17% 19% 10% 23% 27% 27% 29% 22% 8% 13% 8% 43% 53% 31% 30% 28% 23% 18% 5% 31% Myself Views/ landscapes Funny things My friends My children My partner Products None of the above UK France Italy Germany Russia Q31. What sort of pictures are you most likely to share on Facebook/Instagram? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  49. 49. The Russians and Germans are more likely to have sent a photo of themselves or their partner – Italians are least likely 48% 25% 15% 13% 8% 6% 3% 2% 1% 44% 20% 14% 18% 12% 2% 1% 1% 2% 39% 19% 17% 25% 7% 4% 2% 2% 2% 61% 19% 13% 13% 9% 2% 2% 3% 2% 54% 24% 23% 10% 21% 4% 5% 3% 3% Sentphoto of yourself or partner Refused to let a partner look through your pictures Kept intimate pictures of yourself or a partner on your phone Worried about an intimate image turning up on Facebook Got into trouble with your partner over pictures on your phone Sent a saucy or naked photo of your partner Sent a saucy or naked photo to someone by mistake Sent a saucy or naked photo to your parents by mistake Sent a saucy or naked photo to your boss by mistake UK France Italy Germany Russia Q33. Which of these have you ever done? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  50. 50. Those from Italy are most likely to believe that having a camera phone means you are more likely to take an intimate picture Q34. Does having a camera phone mean you are more likely to take an intimate picture than if you had to have them developed at a shop? % of those saying “Yes” 55% 42% 37% 27% 24% Italy Russia UK France Germany Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  51. 51. Russians' are most likely to keep pictures of their ex’s. Those from the UK are least likely Q35. Do you keep pictures of exes? % of those saying “Yes - but I’d delete them if I got a new partner” and “Yes - and I would not/have not deleted them for a new partner” Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500 43% 32% 32% 26% 10% Russia Italy Germany France UK
  52. 52. In general, Facebook is the most popular social media platform to share photos. Russia use different Social Media platforms to everyone else 35% 1% 3% 4% 6% 7% 9% 61% 49% 0% 1% 2% 5% 4% 4% 48% 25% 2% 1% 4% 11% 6% 12% 68% 44% 0% 0% 2% 4% 8% 9% 50% 22% 1% 2% 1% 11% 56% 9% 40% None of the above Vine Snapchat Pintrest Youtube Other Instragram Facebook Russia Germany Italy France UK Q36. Which social media do you use to share photos? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500 e.g. VK
  53. 53. The majority of those from the UK take a photo to capture the moment rather than worrying about the quality 54% 22% 18% 17% 11% 12% 13% 7% 29% 11% 10% 11% 7% 5% 6% 7% 32% 12% 21% 10% 12% 10% 9% 6% 40% 24% 17% 11% 8% 6% 3% 6% 43% 24% 16% 31% 22% 23% 19% 7% ure the moment rather than worry about the qualityI often edit my photo’s with Photoshop or other softwareI like to think of my photo’s as “art”In the future I will become more reserved about the images I share on social MediaI enjoy taking pictures of myself and posting them on Facebook or other social media sitesIn the future I will share more image on social mediaIn the future I will use a device that uploads images automaticallyIn the future I will geotag more Q37. Which of these statements do you agree with Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  54. 54. Internet activity is vastly different amongst each country Q38. How often do you spend time on each of the following internet related activities (either at work or at home)? 31% 26% 32% 32% 33% 63% 54% 52% 67% 29% 20% 31% 25% 23% 40% 41% 36% 48% 30% 26% 33% 41% 34% 45% 54% 50% 68% 25% 23% 26% 27% 26% 41% 44% 43% 53% 33% 54% 38% 37% 59% 23% 29% 45% 66% Playing games online Streaming Films/TV Keeping up to date with the latest gadgets/technology YouTube Downloading/listening to music Shopping online Facebook Accessing the internet via my Smartphone or iPad Keeping up to date with the news/current affairs Russia Germany Italy France UK % of those saying “Very often” or “fairly often” shown Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  55. 55. Russians are much more likely to describe themselves as “an early adopter of Gadgets and new Technology” perhaps because of the different age profile Q46. How would you describe yourself? [Please score each of the following from 5- 1, where 5 = a very good description and 1 = does not apply to me at all] 2.89 3.01 3.21 3.28 3.21 3.33 3.33 3.38 2.75 2.91 2.31 2.93 3.12 3.43 3.32 3.09 3.16 3.1 3.26 3.52 3.48 3.58 3.56 3.59 2.72 3.34 3.65 3.34 3.24 3.67 3.65 3.72 3.88 3.27 3.71 3.49 3.65 3.65 3.84 3.97 An early adopter of Gadgets and new Technology A natural leader/forceful personality An outgoing person Technically minded / good with new technology Intuitive and Artistic/creative person Very sociable person/ I find it easy to mix with other people A modern person I enjoy socialising Russia Germany Italy France UK Mean Scores shown Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  56. 56. Hobbies & Interests – most popular 58% 61% 49% 46% 40% 31% 40% 57% 50% 54% 44% 44% 33% 34% 63% 59% 57% 53% 48% 44% 32% 62% 57% 48% 55% 50% 36% 39% 60% 47% 50% 43% 37% 47% 25% Music Reading Film Cooking Travelling Photography News/ Current affairs UK France Italy Germany Russia Q41. What are your hobbies? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  57. 57. PHONE DEMOGRAPHICS
  58. 58. Android is used by almost half of respondents. The British are more likely to have a phone with an Apple iOS operating system than other country’s 45% 27% 6% 2% 20% 37% 12% 4% 1% 22% 49% 11% 8% 6% 16% 49% 16% 6% 1% 14% 45% 6% 8% 7% 20% Android Apple iOS Windows Symbian Don’t know UK France Italy Germany Russia Q42. What operating systems does your phone run on? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  59. 59. Samsung phones are the most popular in all countries – Nokia is most popular in Russia and Italy 31% 23% 16% 9% 7% 6% 3% 2% 0% 42% 13% 14% 3% 4% 7% 5% 1% 1% 44% 10% 22% 1% 4% 3% 6% 3% 0% 37% 16% 14% 6% 3% 9% 6% 3% 2% 33% 8% 28% 8% 0% 7% 7% 1% 0% Samsung Apple (e.g. IPhone) Nokia HTC Blackberry Sony LG Motorola Siemens UK France Italy Germany Russia Q41. What brand of phone do you have? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500
  60. 60. Russia and Italy have more Pay as you go users, whereas in Germany, UK, and France there are largely contract users Q42. What sort of phone do you have? Base: UK: 2076, France: 527, Italy: 517, Germany: 518, Russia: 500 29% 31% 63% 63% 88% 71% 69% 37% 37% 12% Italy Russia Germany UK France Contract Pay as you Go
  61. 61. DEMOGRAPHICS
  62. 62. General Demographics Base: 4138 Female 62% Male 38% Gender 10% 24% 24% 22% 16% 5% Under 24 35-44 25-34 45-54 55-64 65 + Age Q48. How old are you? Q49. Are you...? Q45 . If you have children, what age are they? (Tick all that apply) Q50 . Employment status 12% 18% 16% 31% 40% under 3 3 to 10 10 to 16 over 16 I don't have children Children 50% 19% 11% 15% 8% Full time work Part time work Retired House husband / wife Student Employment status
  63. 63. Accommodation Base: 4138 urban 34% sub urban 26% city centre 21% rural 19% 1% 3% 11% 19% 66% Living in Student Accommodation Living with friends Living at home with my parents Living alone Living with a partner/married Q46 . Is the area in which you live...? Q47. Are you...?
  64. 64. CONTACT INFO Guy Washer Managing Director Tel: +441732 356399 Mob: +447872024910 www.redshiftresearch.co.uk guy.washer@redshiftresearch.co.uk Jane Hales Client Services Director Tel: +441732 356325 Mob: +447976 555 108 www.redshiftresearch.co.uk Jane.Hales@redshiftresearch.co.uk US Office UK Office 212-539-3214 +441732 356399 300 Park Ave South Commotion House 11th Floor Morley Road New York Tonbridge, Kent NY 10010 TN9 1 RA While Redshift is based in the UK and US, the company works across the globe, across time zones and languages. Our consortium relationships give us access to 7.2 respondents in 46 countries worldwide. Although Redshift specializes in providing services to Marketing Communications companies (the Crowdology polling panel, for example) it has a long pedigree of full service research project execution across industry sectors. Redshift Research is adept at executing focus groups, face-to-face interviews, telephone interviews, online research, desk research and statistical modelling, to mention just a few techniques. www.redshiftresearch.co.uk www. crowdologyresearch.com

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