Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Micro Content Workflow to Rock Your Content in Social Media

1,886 views

Published on

If you want to get more followers and clicks on Twitter, we’ve got a workflow that will help to do just that

Follow these easy steps to get the essence of your blog post and convert it into Facebook/Twitter/other social media images.

This presentation is based on this Contellio blog post:
http://contellio.com/blog/write-and-design-twitter-facebook-micro-content/

There's also infographic version:
http://www.slideshare.net/contellio/our-microcontentworkflowinfographic

And YouTube animation:
https://www.youtube.com/watch?v=J6UNbY__0nE

Find out more about Contellio at http://contellio.com where we repurpose existing content into new, exciting formats.

Contact us at hi@contellio.com

Published in: Education

Micro Content Workflow to Rock Your Content in Social Media

  1. 1. OUR CONTENT WORKFLOW MICRO Put together by content repurposing experts from Contellio Write Awesome Twitter and Facebook Posts With This Guide
  2. 2. Put together by content repurposing experts from Contellio Here’s our simple workflow to create the most effective social media images for your posts.
  3. 3. Put together by content repurposing experts from Contellio Read your blog post out loud and write down all sentences that define it. 1
  4. 4. Put together by content repurposing experts from Contellio Choose 3-4 sentences that you think catch the most attention. 2
  5. 5. Put together by content repurposing experts from Contellio Prepare a series of 1024x512 images with the sentences you chose. 3
  6. 6. Put together by content repurposing experts from Contellio 4 If you don’t know how to design these word bite images go to Twitter, open any relevant hashtag, and scroll through the list of tweets fairly quickly.
  7. 7. Put together by content repurposing experts from Contellio 5 Research hashtags relevant to your content. CONTENTMARKETING SEO SMM CONTENT GROWHACKING BUSINESS SOCIALMEDIA
  8. 8. Put together by content repurposing experts from Contellio 6 For every image you have, prepare 3 different Tweets Sample After every storm… Sample … always comes… Sample … a rainbow.
  9. 9. Put together by content repurposing experts from Contellio 7 If you mention someone in the post (or even better quote them), be sure to put that quote on the image and use it as well. Are you sure @Sample?
  10. 10. Put together by content repurposing experts from Contellio 8 Attach UTM tags to your links so you know which image people clicked. C L I C K H E R E
  11. 11. Put together by content repurposing experts from Contellio P U B L I S H 9 Now with everything ready – images, blog posts – it’s time to post your Tweets.
  12. 12. Put together by content repurposing experts from Contellio 987654321 The whole point of having so many images and correlating Tweets is to be ableto spread them through time.
  13. 13. –Janek Jabłonka This presentation is brought to you by repurposing experts from Contellio.Contellio Contellio facebook.com/contellio www.contellio.com@contellio Don’t know what repurposing is? It’s transforming your existing content into new, exciting formats. Just like this post become this presentation.

×