1.
HOW TO CONVINCE YOUR
BOSS TO INVEST MORE IN
CONTENT MARKETING
(a Guide for e-Commerce Managers)
ContellioPut together by content repurposing specialists from
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After years of being bombarded with ads we
have very selective sight. It's a phenomena
called "banner blindness".
Ad

3.
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Skimming through content they are able to
get a good sense if they want to actually
spend time with your brand.
Contellwizor

4.
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Prices, features, promotions, warranties – all these
things will catch their attention. Everything important
and nothing more.

5.
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If you want to distinguish your e-commerce
shops from others you need to stand out
somehow.
Contellwizor
$499

6.
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Have you ever seen an unboxing video on
YouTube with hundreds of thousands of
views? Ever wondered why it's so popular?
Example 1

7.
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As an e-commerce shop owner you have one huge
advantage over YouTube folks: you have all these
cool items arriving in your warehouse every day.
Example 1

8.
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People want to know what’s inside the TV box!
You can answer their questions in a 2-minute unboxing
video. Hurts you little and brings tremendous value.
Contellwizor
LCD TV $499
1080px
OLED
LCD TV
5x HDMI
1920px
50”
Example 1

9.
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Complex data sheets are not what your
clients are looking for.
AFTER
BEFORE
Example 2

10.
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You can take the most important metrics out of
the spec, design super simple infographic-like
images and post it to your TV description.
Contellwizor
LCD TV $499
1080px
OLED
LCD TV
5x HDMI
1920px
50”
Example 2

11.
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Imagine Twitter button below this image with
call-to-action „Ask you friends about this TV”
Contellwizor
$499
Share it!
Example 2

12.
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And bum, you just got yourself what content
marketers call micro content.
Contellwizor
$499
Share it!
Example 2

13.
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You’re probably thinking: how on Earth am I
suppose to create these graphics and videos?
How long does it take?

14.
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In e-commerce everything is judged by the prism of ROI
(return of investment). And content has currently the
highest ROI of all marketing channels out there.
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15.
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So, if you are a manager who wants to increase your
e-shop sales numbers you can try these actions on
a small scale and see if they work for couple items.

16.
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If they do, you have great point to convince
your bosses to invest more capital in higher
volume content marketing for your e-shop.
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17.
This presentation is brought to you by Contellio
Find out how we can help you repurpose
your content at contellio.com
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