Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Content Marketing for e-Commerce

2,612 views

Published on

How to convince your boss to invest more in content marketing for your e-commerce shop?

I always use this example when I explain content marketing to non-tech people (ok, my parents): imagine you’re looking for a TV. You narrowed it down to two shops with exactly identical offers, prices, shipping, etc. The only thing that differs them is that one owner is really geeky, she records 120-second videos about everything that arrives in her shop, and embeds these videos next to the items online. That’s content marketing. You choose this website. And that’s content marketing in action.

Find out more about content marketing practical case studies from our blog contellio.com/blog or visit contellio.com to see how we can enhance your content!

Published in: Marketing
  • Be the first to comment

Content Marketing for e-Commerce

  1. 1. HOW TO CONVINCE YOUR BOSS TO INVEST MORE IN CONTENT MARKETING (a Guide for e-Commerce Managers) ContellioPut together by content repurposing specialists from $ $ INFOGRAPHIC
  2. 2. ContellioPut together by content repurposing specialists from After years of being bombarded with ads we have very selective sight. It's a phenomena called "banner blindness". Ad
  3. 3. ContellioPut together by content repurposing specialists from Skimming through content they are able to get a good sense if they want to actually spend time with your brand. Contellwizor
  4. 4. ContellioPut together by content repurposing specialists from Prices, features, promotions, warranties – all these things will catch their attention. Everything important and nothing more.
  5. 5. ContellioPut together by content repurposing specialists from If you want to distinguish your e-commerce shops from others you need to stand out somehow. Contellwizor $499
  6. 6. ContellioPut together by content repurposing specialists from Have you ever seen an unboxing video on YouTube with hundreds of thousands of views? Ever wondered why it's so popular? Example 1
  7. 7. ContellioPut together by content repurposing specialists from As an e-commerce shop owner you have one huge advantage over YouTube folks: you have all these cool items arriving in your warehouse every day. Example 1
  8. 8. ContellioPut together by content repurposing specialists from People want to know what’s inside the TV box! You can answer their questions in a 2-minute unboxing video. Hurts you little and brings tremendous value. Contellwizor LCD TV $499 1080px OLED LCD TV 5x HDMI 1920px 50” Example 1
  9. 9. ContellioPut together by content repurposing specialists from Complex data sheets are not what your clients are looking for. AFTER BEFORE Example 2
  10. 10. ContellioPut together by content repurposing specialists from You can take the most important metrics out of the spec, design super simple infographic-like images and post it to your TV description. Contellwizor LCD TV $499 1080px OLED LCD TV 5x HDMI 1920px 50” Example 2
  11. 11. ContellioPut together by content repurposing specialists from Imagine Twitter button below this image with call-to-action „Ask you friends about this TV” Contellwizor $499 Share it! Example 2
  12. 12. ContellioPut together by content repurposing specialists from And bum, you just got yourself what content marketers call micro content. Contellwizor $499 Share it! Example 2
  13. 13. ContellioPut together by content repurposing specialists from You’re probably thinking: how on Earth am I suppose to create these graphics and videos? How long does it take?
  14. 14. ContellioPut together by content repurposing specialists from In e-commerce everything is judged by the prism of ROI (return of investment). And content has currently the highest ROI of all marketing channels out there. INFOGRAPHIC $ $ $ $ $ $ $ $
  15. 15. ContellioPut together by content repurposing specialists from So, if you are a manager who wants to increase your e-shop sales numbers you can try these actions on a small scale and see if they work for couple items.
  16. 16. ContellioPut together by content repurposing specialists from If they do, you have great point to convince your bosses to invest more capital in higher volume content marketing for your e-shop. $ $ INFOGRAPHIC
  17. 17. This presentation is brought to you by Contellio Find out how we can help you repurpose your content at contellio.com Contellio Click Here to Learn More » 

×