How to convince your boss to invest more in content marketing for your e-commerce shop?
I always use this example when I explain content marketing to non-tech people (ok, my parents): imagine you’re looking for a TV. You narrowed it down to two shops with exactly identical offers, prices, shipping, etc. The only thing that differs them is that one owner is really geeky, she records 120-second videos about everything that arrives in her shop, and embeds these videos next to the items online. That’s content marketing. You choose this website. And that’s content marketing in action.
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