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Step by step guide to exporting

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Step by step guide to exporting

  1. 1. Step-by-step guide toexportingSource: DFAIT
  2. 2. What’s in it for you ?To help you to:Assess your company’s export readiness;Build an export plan;Research and select your target market;Create an export marketing plan ;Determine the best methods of deliveringyour product or service to your targetmarket;Develop a sound financial plan;Understand the key legal aspects ofinternational trade.
  3. 3. Introduction Getting ready to do business outsideCanada is a complex undertaking. But the basic principles of exportingare quite straightforward andthousands of Canadian firms of allsizes and in all sectors have learned touse them successfully. With careful planning and a solidcommitment to becoming an exporter,your company can join them in theglobal marketplace.
  4. 4. I. Assessing your export potentialSeveral good reasons to export :
  5. 5. Are you ready ?
  6. 6. II. Linking to Global Value Chains3 major forces driving the growth of GVCs :
  7. 7. Global value chains and your business :
  8. 8. III. Developing your export plan
  9. 9. IV. Identifying your target marketThe types of market research:
  10. 10. Profiling potential markets:
  11. 11. V. Developing your export marketingstrategy
  12. 12. Setting prices:Remember thatcurrencyvaluations affectaffordability.You may have totailor yourmarketing andpricing objectivesto certainmarkets.Match orundercut thegoing price.Handy checklist(marketing,production,documentation,customs...)
  13. 13. Marketing goods versus marketing services :Source: EDC
  14. 14. Promotion and marketing tools :
  15. 15. VI. Entering your target marketMethods of market entry :
  16. 16. Several different forms of partnerships :
  17. 17. Selecting the right intermediary:
  18. 18. VII. Delivering the GoodsDelivering products:
  19. 19. Packing and marking your goods :
  20. 20. Transportation insurance :International carriers assume only limited liability and make the sellerresponsible for the goods up to the point of delivery to the foreignbuyer. For this reason, you absolutely must have internationaltransportation insurance.International carriers assume only limited liability and make the sellerresponsible for the goods up to the point of delivery to the foreignbuyer. For this reason, you absolutely must have internationaltransportation insurance.
  21. 21. Export documentation:
  22. 22. VIII. Identifying your export financingrequirementsLeveraging capital:
  23. 23. Methods of collecting payment
  24. 24. IX. Understanding the Legal Side ofInternational Trade
  25. 25. Contracts for the sale of services:
  26. 26. Protecting intellectual property rights : Learn the basics of IP rules and laws Take stock of your IP assets Develop an IP strategy Search IP databases Formally protect your IP rights Properly mark your products and services Preventing/remedying infringementPatents, trade-marks, copyrights, andindustrial designs are referred to as “IPrights.”Take advantage of expert services forsearching and registering your IP.
  27. 27. X. E-business for exportersBenefits
  28. 28. Assessing your e-business potential :
  29. 29. Webinaire realised by :Mr Karl MIVILLE DE CHENEFind every training offers on :http://www.international-trade-training.net http://www.contactsmonde.com

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