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Step-by-step guide to
exporting
Source: DFAIT
What’s in it for you ?
To help you to:
Assess your company’s export readiness;
Build an export plan;
Research and select your target market;
Create an export marketing plan ;
Determine the best methods of delivering
your product or service to your target
market;
Develop a sound financial plan;
Understand the key legal aspects of
international trade.
Introduction
 Getting ready to do business outside
Canada is a complex undertaking.
 But the basic principles of exporting
are quite straightforward and
thousands of Canadian firms of all
sizes and in all sectors have learned to
use them successfully.
 With careful planning and a solid
commitment to becoming an exporter,
your company can join them in the
global marketplace.
I. Assessing your export potential
Several good reasons to export :
Are you ready ?
II. Linking to Global Value Chains
3 major forces driving the growth of GVCs :
Global value chains and your business :
III. Developing your export plan
IV. Identifying your target market
The types of market research:
Profiling potential markets:
V. Developing your export marketing
strategy
Setting prices:
Remember that
currency
valuations affect
affordability.
You may have to
tailor your
marketing and
pricing objectives
to certain
markets.
Match or
undercut the
going price.
Handy checklist
(marketing,
production,
documentation,
customs...)
Marketing goods versus marketing services :
Source: EDC
Promotion and marketing tools :
VI. Entering your target market
Methods of market entry :
Several different forms of partnerships :
Selecting the right intermediary:
VII. Delivering the Goods
Delivering products:
Packing and marking your goods :
Transportation insurance :
International carriers assume only limited liability and make the seller
responsible for the goods up to the point of delivery to the foreign
buyer. For this reason, you absolutely must have international
transportation insurance.
International carriers assume only limited liability and make the seller
responsible for the goods up to the point of delivery to the foreign
buyer. For this reason, you absolutely must have international
transportation insurance.
Export documentation:
VIII. Identifying your export financing
requirements
Leveraging capital:
Methods of collecting payment
IX. Understanding the Legal Side of
International Trade
Contracts for the sale of services:
Protecting intellectual property rights :
 Learn the basics of IP rules and laws
 Take stock of your IP assets
 Develop an IP strategy
 Search IP databases
 Formally protect your IP rights
 Properly mark your products and services
 Preventing/remedying infringement
Patents, trade-marks, copyrights, and
industrial designs are referred to as “IP
rights.”
Take advantage of expert services for
searching and registering your IP.
X. E-business for exporters
Benefits
Assessing your e-business potential :
Webinaire realised by :
Mr Karl MIVILLE DE CHENE
Find every training offers on :
http://www.international-trade-training.net
 http://www.contactsmonde.com

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Step by step guide to exporting