Blogging for Journalists


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Blogging for Journalists

  1. 1. Welcome to a World whereYou Control The Information Age
  2. 2. The World of Web 2.0
  3. 3. What does it really mean ? Content power shifts to the masses rather than the “mass media” Mass media is “de-massed” It’s all about YOU
  4. 4. So What DoesThis Have to dowith Journalism?
  5. 5. Everything
  6. 6. Backpack JournalismBackpack“Journalism” =All the tools forreporting fit inyour backpack
  7. 7. “ Ifyou enter the jobs market without [a blog], no matter how good your degree, you’re increasingly likely to lose out to people who better present all they can do, and have the experience of creating and curating their own site.” Neil McIntosh, Head of Editorial Development, The Guardian
  8. 8. So what is a blog ? Weblog - An online dated diary listing your periodic thoughts on a specific topic, often in reverse chronological order. Blog - short form for weblog Blogging - the act of posting on blogs Blogger - a person who blogs Blogosphere - The internet blogging community.
  9. 9. Blogging Formats Photoblogging - a blog predominantly using and focusing on photographs and images. Photoblogs are created by photobloggers. Podcasting - a method of distributing multimedia files (audio / videos) online using feeds for playback on mobile devices and personal computers. Podcasts are created by podcasters. Autocasting - is an automated form of podcasting
  10. 10. Blogging Formats Vlogging - Also called video blogging. Shortened to vlog. Posted by vlogger. A variant on the blogging using video instead of text. Audioblogging - Also called audioblog, MP3 blog or musicblogs. a variant on the blogging using audio instead of text. Created by audioblogger. Moblogging - Also called moblogs. A blog posted and maintained via mobile phone. Moblogs are created by mobloggers. Micro-blogging is a form of blogging that allows users to
  11. 11. Blogs are becoming popular A new blog is started every second Many remain unread and semi-anonymous A few end up with a strong following Most are not created by journalists!
  12. 12. Who is Blogging ? Bloggers are young More than half (54%) of bloggers are under the age of 30. 55% of bloggers blog under a pseudonym, and 46% blog under their own name.
  13. 13. Who is Blogging Most bloggers do not think of what they do as journalism. 34% of bloggers consider their blog a form of journalism, and 65% of bloggers do not. 57% of bloggers include links to original sources either “sometimes” or “often.” Most have not “trained” to be journalists 56% of bloggers spend extra time trying to verify facts they want to include in a post either “sometimes” or
  14. 14. Blogging is Beyond TextBloggers are using more than simple words to tell their stories:  72% Photos  30% Audio  15% Video
  15. 15. Lets Look at some Mainstream Blogs
  16. 16. The Guardian
  17. 17. Wired Journalists
  18. 18. Aggregators Beyond news, there are several popular aggregate blog sites for specific areas of interest Examples:  
  19. 19. Technorati
  20. 20. So Why Shouldyou Blog ?
  21. 21. 3 reasons
  22. 22. 1.Editorial Leads, speed, space
  23. 23. 2.CommercialSEO, distribution, accountability
  24. 24. 3.Professional NetworkingPulling power Development
  25. 25. How are Journalists using Blogs Encourage audience feedback and involvement "Over-the-shoulder" diary Cultivate audiences Cover events Follow varied rural issues and affairs (and coverage of them) Offer views and opinions Support freedom of expression
  26. 26. Be careful From They require careful, continuous signposting to guide the reader to the storys main points. When comments run into the hundreds, they need curating and managing. I f done badly, they can descend into a mishmash of tweets and comments without context. They can be too easily deployed by editors on stories to which the format is not suited.
  27. 27. Lets Watch Two Videos on How to Start a Blog
  28. 28. So How do we Blog
  29. 29. Regularly
  30. 30. Is There a Strategy To It ?
  31. 31. You have to think about Blog’s Mission Statement List Your Blog Goals List Short Term Objective Primary Target Audience Secondary Target Audience Topics Editorial Calendar Name Frequency
  32. 32. How to maintain a successfulBlog1.Narrow your niche.2. Write to inform with clarity and brevity.3. Write frequently—or at least regularly.4. Add something to the conversation, conversationally.5. Show, don’t tell.6. Seek out new sources.
  33. 33. How to maintain a successfulBlog7.Have a point of view, but avoid using I. We know it’s youtalking.8. Disclose conflicts of interest.9. Make your writing scan-friendly with images, blockquotes,subheads, and bulleted lists. And make your blog accessibleto visually impaired readers: blogaccessible.html10. Pay attention to spelling, grammar, and
  34. 34. How to maintain a successfulBlog 11. Link often—but only to relevant content. 12. Let your readers know when you’re writing. Enable your time stamp. Mention relevant events. 13. Clear headlines are always better than cute headlines. 14. Quote and attribute generously. 15. Use relevant keywords and tags. 16. Incorporate images and embed other media.
  35. 35. How to maintain a successfulBlog 17. Establish commenting guidelines and abide by them when you moderate comments. 18. Integrate feeds from other accounts to keep content fresh and to provide multiple entryways to your blog. 19. Get familiar with Google’s webmaster guidelines: 20. Blog for the process not the payment (but incorporate ads or donations widgets if you need to).
  36. 36. Here are some ideas on what you could write about1. Interview someone2. Respond to something elsewhere3. Blog an event4. Reflect on something5. Do something visual (photos, video, slideshow with commentary)6. Make a list7. Write a how-to8. Let someone else post9. Ask a question10. Suggest an idea11. Pick a fight (in a nice way)12. Write a glossary or A-Z guide13. Find, analyse & explain data
  37. 37. So Lets Start Blogging
  38. 38. Think of an idea for a blog. Is it going to be about…Your life as a journalist – leads, ideas, what didn’t make it into publication, mistakes, issues, community?Your specialist area – what’s going on, backgrounders, rumours, community?A challenge, a goal, a format – interview 100 major figures; reviews; go eco; swap lifestyles, etc?