HypothesisUsers want a service that helps them find foods nearby based on personal preferences (ie. food allergies, dietetic needs). Team Food Compass
Online SurveysWe posed this hypothesis to 49 respondents via two separate online surveys. Team Food Compass
Locally grown was the top food preference choice whensearching for foods. Organic, food type (ie. Chinese), andLow sugar followed close behind.
When searching for food, price, restaurant type, andlocation were the top 3 priorities.
When it comes to other features, making a reservation andgetting directions (a great tie-in to the “compass” name)topped the list.
Other considerations specified include: food and diet, celebritychef restaurants, food and wine magazine awardwinners, James Beard chef winners and ethnic cuisines.
7/19 use a mobile app “almost every time they eat out.”
Promotions and incentives received a majority response (14out of 19).Distance does not appear to be a significant factor, althoughthis may be skewed by the limited responses received throughthe survey.
Food allergies top the list, with low-sugar diet restrictionscoming in a close second with 8/19 respondents selectingthis option.
15/19 respondents are willing to share their foodpreferences with the restaurant where they’ll be dining.
Additional Analysis:Dietary restrictions and concerns are not a significant primary factor;however the survey results indicate that when combined with social sharingoptions, respondents are more likely to submit their dietary preferences inexchange for faster response times, and/or restaurant incentives or specialaccommodations.Therefore, dietary restrictions form a valid secondary factor for biasingsearch results (based on custom user profiles, but not necessarily as asearch criterion). Team Food Compass
SummaryHypothesis Validated. Team Food Compass