Research Methods #MDesign12

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An overview of my PhD process for Masters of Design Students, University of Dundee, Scotland.

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Research Methods #MDesign12

  1. 1. Research Methods PresentationTuesday 24th September, 2011Duncan of Jordanstone, Dundee UniversityJen Ballie PhD StudentChelsea College of Art & Design, University of the Arts, LondonEmail: j.ballie1@arts.ac.uk
  2. 2. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Contents CONTENTS PAGE PhD overview - WHAT? WHY? WHO? Methods & Process - HOW? Project 1 & 2 The Challenges The Results - what is my original contribution? Re ections & advice Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
  3. 3. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? PhD Overview Over Consumption The Fashion Industry is worth an estimated £300 billion positioning it as the 6th largest global industry. • Each year UK fashion consumers spend an average £23 billion (2 million tonnes of clothing) • 1/5 of these purchases are within the fast/discount sector (characterised by low cost, short lifetimes garments) • 1.2 million tonnes of these purchases are sent to land ll. The Sustainable Clothing Roadmap (2009) Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
  4. 4. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? PhD Overview "I believe a desirable life depends on our deliberately choosing a life of action, over a life of consumption, on our engendering a life style that will allow us to be spontaneous, independent, yet related to each other, rather than maintaining a lifestyle which only allows us to produce and consume.” Ivan Illich (1973) Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
  5. 5. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? PhD Overview www.oldisthenewblack.org What is the role of the designer? “By habit, we make user-friendly stuff – so simple that we never let users know how it works or what the true cost is. But we need to design agency and involvement. We need to design for inclusion, repair, co- innovation, and to involve many more stakeholders as agents and actors” Dr Otto von Busch (2010) Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
  6. 6. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Processes - HOW?Tools For Conviviality“Designers have been traditionally know as aesthetic finishers of ideas... Rather than serving as the reproductiveorgan of a consumer society, the designer mindset needs to be cultivated to create new methods and tools whichenable people to become empowered and willing to actively contribute to the design of their life and community.”Ivan Illich (1973) Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
  7. 7. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Processes - HOW? 1. “Co-creativity requires that one believes that all people are creative. This is not a commonly accepted belief...” 2. “When we acknowledge that different levels of creativity exist, it becomes evident that we need to learn how to offer relevant experiences to facilitate people’s expression of creativity at all levels” Liz Sanders | Make Tools (2011) Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
  8. 8. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Processes - HOW? “The notion of participatory design has the potential to identify a new role for the fashion consumer that aims to promote sustainability by shifting from global to local, from consuming to making and from illusion to imagination.” Dr Kate Fletcher (2008) Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
  9. 9. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Processes - HOW?The Democratisation of Design“When the high cost of prototyping can be diffused very widely, the result democratises the opportunity to create.”Eric Von Hippel (2008) Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
  10. 10. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Processes - HOW? Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
  11. 11. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Project 1: The Shared Scarf Project Methods & Processes - HOW? 1 Project 1 Public Interaction 2 Pilot 6 5 3 1. co-design workshop 2. co-design workshop 3. co-design workshop 4. co-design workshop 5. market stall - DESIGNERS|MAKERS 4 6. interactive exhibition - Future Everything 2011 Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
  12. 12. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Process Think Make Style Share Design Thinking Re- ne concept Tweet Tags Brainstorming Quick & Dirty Prototyping think about how it will be used? Blog / website Cultural Probes scenarios Community Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
  13. 13. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Processes - HOW? THINK Design Thinking Design games to prompt conversation & collaboration Mindful concept generation Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
  14. 14. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Processes - HOW? MAKE Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
  15. 15. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Processes - HOW? STYLE Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
  16. 16. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Processes - HOW? SHARE online interaction www.thesharedscarfproject.com Twitter @sharedscarves Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
  17. 17. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Processes - HOW? Capturing data from different perspectives Auto-Documentation A disposable camera and ip camera are placed in the middle of the table and all participants are encouraged to take turns capturing data. This captures and collects data from their viewpoint. Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
  18. 18. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Processes - HOW? 2 Project Project 2: DRESS UP/DOWNload Public Interaction 1 Pilot 3 4 OPEN DESIGN SPACE 2 1. co-design workshop 2. co-design workshop via skype 3. online interaction 4. interactive showcase / workshop Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
  19. 19. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & ProcessPilot - running test sessions and producing prototypes www.dressupdownload.com Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
  20. 20. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Processes - HOW?Pilot - running test sessions and producing prototypes “The value of a prototype arises from how productively people interact around its iterations over time.” Schrange (1999) Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
  21. 21. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Processes - HOW? The V&A, Friday Night Late, August 2011 Playful Participant Interaction Bringing groups together Collecting research data through hands on experiences Low delity prototypes - an open invitation to play / large groups of participants Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
  22. 22. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Methods & Processes - HOW? Playful Participant Interaction Drop in workshop - inviting public participation Crowdsourcing nale Co-product Collective collectionwww.dressupdownload.com Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
  23. 23. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Challenges“If I had asked people what they wanted they would have asked for a faster horse.”Henry Ford Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
  24. 24. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? The Results So what? What is your original contribution and how do you present it? Written Thesis •  ortfolio of design-led practice P •  n interactive tool kit A •  series of scenarios / business models to illustrate “how-to” A Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
  25. 25. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Reflections & Advice Share & Connect Identify your peers and support each other Through TFRC we do presentations via skype, PhD seminars and events. But identify and connect with peers beyond your institution/ research centre Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
  26. 26. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Reflections & Advice Sketchnotes: Visual Note taking Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011
  27. 27. E-co-textile design: How can a textile design practice sustainably in uence an emerging digital consumer culture? Thank You! Any Questions? twitter @jenballie email: jenjballie@gmail.com www.jenballie.com Jen Ballie PhD Student, University of the Arts London. Research Methods, Sep 2011

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