Fund your passion

1,024 views

Published on

Presentación de Slava Rubin, de IndieGoGo, en 2º Seminario Cultura y Economía, organizado por Consejo Nacional de la Cultura y las Artes de Chile.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,024
On SlideShare
0
From Embeds
0
Number of Embeds
504
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Fund your passion

  1. 1. Fund Your Passion@gogoslavaslava@indiegogo.com
  2. 2. FUND YOUR PASSIONWHATWHOWHYHOWWHERE
  3. 3. WHATPOOLING OF FUNDSFROM THEPEOPLEWHO HAVEPASSIONABOUT YOURIDEAOFTEN GIVING BACK… A PERK
  4. 4. WHO Maker Filmmaker Dancer App DeveloperInventor Designer Game Developer Entrepreneur Food Artist MusicianSmall Business Community Activist Writer Photographer
  5. 5. WHO (really)Emmy’s Organics $13,412 63 Makepeace Brothers $5,810 114 Design Junction $2,976 26FOOD RAISED FUNDERS MUSIC RAISED FUNDERS SMALL BUSINESS RAISED FUNDERSImpossibly Funky $4,062 80 New Left Media $21,837 363 Walking Audio Tour $7,281 69MAGAZINE RAISED FUNDERS WEB SERIES RAISED FUNDERS COMMUNITY RAISED FUNDERS
  6. 6. WHY YOU 1. Gauge Demand & Mitigate Risk 2. Test Marketing 3. Extra Promotion 4. $$$ 5. Customer Data 6. Curry Serendipity
  7. 7. WHY (NOW)SOCIALnot BROADCASTRELATIONSHIPnot TRANSACTIONDIWO (do-it-with-others)not DIYPOWER OF A DOLLARnot MILLIONS
  8. 8. HOW1. POST a CAMPAIGN2. ENGAGE AUDIENCE3. GET FUNDED4. TRACK ANALYTICS5. COLLECT MONEY6. FULFILL PERKS
  9. 9. HOW (do I succeed)An Honest and Engaging PitchBe ProactiveFind an Audience that Cares
  10. 10. WHEREhttp://www.smartermoney.nl/?p=8#platforms
  11. 11. Emmy’s Organics $13,412 63 Makepeace Brothers $5,810 114 Design Junction $2,976 26FOOD RAISED FUNDERS MUSIC RAISED FUNDERS SMALL BUSINESS RAISED FUNDERS ARE YOUImpossibly FunkyMAGAZINE $4,062 80 RAISED FUNDERS NEXT? Walking Audio Tour $7,281 COMMUNITY 69 RAISED FUNDERS
  12. 12. WHERE Next (for crowdfunding)1. Platforms become the norm like blogging2. Shift from individuals to brands and orgs3. Established slice of growing funding pie4. For profit opportunities5. Evolution like the TV industry
  13. 13. Fund Your Passion@gogoslavaslava@indiegogo.com
  14. 14. LET’S TAKE A LOOK
  15. 15. LET’S TAKE A LOOK
  16. 16. VLAD & BRIAN MOBILE VIDEO THAT FOLLOWS YOU$24,680 283RAISED FUNDERS
  17. 17. JEFFREY SELF NEW TOOTH$3,650 183RAISED FUNDERS

×