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Joie de Vivre is the second largest boutique company in the EEUU, a peculiar collection of boutique hotels his founder launched in his native California in 1987.
What is inspiring in this Case Study is the simple logic for good corporate management. This logic is based on the idea that in hospitality serving customers better than competitors is key, and, as a consequence, providing them with higher value. In order to do this, Chip Conley knows that front-line employees must be the cornerstones of the entire system. So team members must be put in the same priority level together with customers, and both before shareholders. Then the rest follows as a virtuous circle: suppliers, community, knowledge, differentiation, collaboration, organizational learning, innovation, shareholders value and finally, sustainable profits –even higher profits.