If You Build It They Won't Come

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In a crowded, noisy marketplace, building the best app/theme/widget/whatever isn't good enough anymore. How to sell yourself, your expertise, and your products to the right people to make it happen. Includes memes, batman, and the required Glengarry Glen Ross slide

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If You Build It They Won't Come

  1. 1. If You Build It They Won’t Come Why Not and How to Fix It Chris Conrey - Levers Wednesday, October 16, 13
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  6. 6. ROI http://inoveryourhead.net/your-marketing-job-is- about-to-become-an-engineering-job-get-ready Wednesday, October 16, 13
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  9. 9. Wednesday, October 16, 13
  10. 10. Google Analytics Track Everything Excel Everyone loves Excel! Wednesday, October 16, 13
  11. 11. Be Like Batman Now is not the time for fear, that comes later Wednesday, October 16, 13
  12. 12. Be Like Batman Now is not the time for fear, that comes later Wednesday, October 16, 13
  13. 13. Wednesday, October 16, 13
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  16. 16. EMAIL OFFLINE ORGANIC MARKETING AFFILIATES SEARCH PPC SOCIAL PHONE CALLS ALL OF THESE SOURCES HAVE LEVERS THAT MANIPULATE THEIR QUALITY & LIKELIHOOD TO BECOME BUYERS Wednesday, October 16, 13
  17. 17. Split Test Everything Not really everything Wednesday, October 16, 13
  18. 18. Automate Where You Can There’s more than you think Wednesday, October 16, 13
  19. 19. Wednesday, October 16, 13
  20. 20. Questions? Chris Conrey chris@leve.rs @conrey http://leve.rs Wednesday, October 16, 13

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