If you are leasing your site . . . It should be around the cost of a fully loaded Jetta.
NOT an m.mywebsite
This goes for gavels Scales of justice And greek columns And your voicemail - - - recorded by an assistant that says “Attorney Axelrod is not available right now.” Prospects
Moz.com/local/search Make sure it matches your website
Mobile issues around speed.
Vomiting content Paying less than $25 per post Blog content rarely converts.
What do we want people to do on our website? Bounce rate is something that SEOs who aren’t in legal talk about b/c it is relevant to much of the market. Sticky sites
Personalized search Long tail Changes
SEO Paid Channels
SEO should be slow and up and to the right.
$100 ad spend at $2 dollar per click. That’s 50 visitors. Say 10% call you – that’s 5 phone calls. Say a close rate of 20% - that’s 1 client for $100.
Backend the math on this . . . . I wrote a blog post called “The True Cost of Yelp”
Rephrase this: if I can get even one client, I’ll have lost _______
Caveat - it CAN work for linkbuilding.
Google Yelp and Avvo 84% of consumers consider online reviews credible Only 8% of Avvo surveyed prospects indicated they thought it was weird to be asked to review a lawyer online.
Avvo Study: the number one hiring factor for hiring an attorney was responsiveness. 92% of those surveyed rated it as “very important” After 5 minutes, your conversion rate drops by 22 times. If you did this you would NEVER need to talk to people like me, let alone spend any money with my shady industry. Mystery Shop Yourself. Hire Ryan!
92% of Avvo surveys said responsiveness was “very important”
Your Voicemail is Recorded by an
“Attorney Axelrod is currently unavailable,
please leave a message.”
You Don’t Know
How Much Your Clients Cost
Avvo FindLaw Adwords SEO
Remember: Ask for the Review:
If you liked this talk, please tell Ken or your local bar.
If you didn’t please tell me.