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20 metrics for small businesses

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This is the presentation I gave at Bend Webcam in October 2013. Focused on identifying KPI's for small businesses to monitor, manage and improve their online marketing efforts. Heavy emphasis on mobile/local performance.

Published in: Business, News & Politics
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20 metrics for small businesses

  1. 1. “Measure absolutely everything!” – Ian Lurie 20 ANALYTICS POINTS FOR SMALL BUSINESSES @ConradSaam Atticus Marketing
  2. 2. 1.Ranking Reports @ConradSaam Atticus Marketing
  3. 3. 2.Domain Authority of Website www.OpenSiteExplorer.com @ConradSaam Atticus Marketing
  4. 4. 3. Quality/Authority of Inbound Links www.OpenSiteExplorer.com @ConradSaam Atticus Marketing
  5. 5. 4. Percentage of Links from Low Quality Sites 80+ 50-79 0% 0% 0-20 69% @ConradSaam Atticus Marketing 35-49 3% 20-35 28%
  6. 6. 5.Domain Diversity @ConradSaam Atticus Marketing
  7. 7. 6.Domain Concentration @ConradSaam Atticus Marketing
  8. 8. 7.Value of a Link @ConradSaam Atticus Marketing
  9. 9. 8.Index Count @ConradSaam Atticus Marketing
  10. 10. 9.Quality/Authority of Structured Citations @ConradSaam Atticus Marketing
  11. 11. 10.Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts) @ConradSaam Atticus Marketing
  12. 12. 11.Quantity of Citation Sources @ConradSaam Atticus Marketing
  13. 13. 12.Quantity of Citations from Industry-Relevant Domains @ConradSaam Atticus Marketing
  14. 14. 13.Quantity of Citations from Locally Relevant Sites @ConradSaam Atticus Marketing
  15. 15. @ConradSaam Atticus Marketing
  16. 16. 14.Quantity of Reviews by Authority Reviewers (e.g.Yelp Elite, Multiple Places Reviewers, etc.) Google City Experts Yelp Elite @ConradSaam Atticus Marketing
  17. 17. 15.Quantity of Native Google Places Reviews @ConradSaam Atticus Marketing
  18. 18. 16.Major Site Fluctuations (up or down) @ConradSaam Atticus Marketing
  19. 19. 17.Top Entry Pages @ConradSaam Atticus Marketing
  20. 20. 18.Klout Score @ConradSaam Atticus Marketing
  21. 21. 19.# of Identical Titles or H1s @ConradSaam Atticus Marketing
  22. 22. 20.Scattergraphs @ConradSaam Atticus Marketing
  23. 23. Bonus Slide: 21.Best Graph Ever @ConradSaam Atticus Marketing
  24. 24. Thank You Conrad Saam Atticus Marketing 206 486-2087 @ConradSaam @ConradSaam Atticus Marketing

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