U LT I M AT E G U I D E T O
P P C P R O F I TA B I L I T Y
C O N R A D O ’ C O N N E L L • I N T E R C O A S TA L N E T D ...
- J O H N WA N A M A K E R , 1 9 9 2 .
“Half the money I spend on advertising is wasted;
the trouble is I don't know which...
S T O RY T I M E
A N D Y O U T H I N K …
N O .
S M A R T
S E T A G O A L
– Y O U
“I want 35 leads.”
S P E C I F I C
– Y O U
“I can track this by using my customer
management application.”
M E A S U R A B L E
– Y O U
“I know this is possible because I usually generate
10 per month.”
A C H I E VA B L E
– Y O U
“I want to achieve this in the next two months.”
T I M E B O U N D
N O W W E C A N S TA R T T H I S :
N O W W E H AV E T H E
R I G H T M I N D S E T
H O W W E D O I T
J U S T S H O W U P # 1 … R I G H T ?
S H O W U P H I G H F O R G R E A T A D P E R F O R M A N C E
A D R A N K ( O R , H O W T O S H O W U P
F I R S T )
• BID
• CLICK THROUGH RATE
• AD RELEVANCE
• LANDING PAGE EXPERIENCE
Y O U R B I D :
G O O G L E . C O M / S K T O O L
Y O U R C L I C K T H R O U G H
R AT E :
AV O I D T H I S !
• One ad per group
• Saying “Let’s just add all these keywords in one
campaign”
• Broad matching everyt...
T RY T H I S I N S T E A D
• Test lots of ad extensions
• Run multiple text ads per ad group
• Organize into logical campa...
50% 50%
R E TA R G E T I N G
• B I N G
• A D R O L L
• P E R F E C T
A U D I E N C E
W H AT A B O U T ?
A C A U T I O N A RY TA L E
T H E Y WA N T T O S P E N D Y O U R M O N E Y
T H I S I S N O T “ H E L P ” L I K E Y O U T H I N K
WA N T T O L E A R N
M O R E ? G R E AT
R E S O U R C E H E R E :
http://www.wordstream.com/learn
Q U E S T I O N S ?
T H A N K Y O U .
icoastalnet.com/downloads
Download this deck:
Also, have a great day.
Guide Your Way To PPC Profitability with Google AdWords
Guide Your Way To PPC Profitability with Google AdWords
Guide Your Way To PPC Profitability with Google AdWords
Guide Your Way To PPC Profitability with Google AdWords
Guide Your Way To PPC Profitability with Google AdWords
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Guide Your Way To PPC Profitability with Google AdWords

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Get the basics right with your Adwords account and follow these tips for maximum pay per click profitability. I cover the basics on how to get started with pay per click the right way, how to show up at the top of Google AdWords (not just by increasing your bid...) and the best tips and tricks for killing it in Adwords.

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Guide Your Way To PPC Profitability with Google AdWords

  1. 1. U LT I M AT E G U I D E T O P P C P R O F I TA B I L I T Y C O N R A D O ’ C O N N E L L • I N T E R C O A S TA L N E T D E S I G N S
  2. 2. - J O H N WA N A M A K E R , 1 9 9 2 . “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
  3. 3. S T O RY T I M E
  4. 4. A N D Y O U T H I N K …
  5. 5. N O .
  6. 6. S M A R T S E T A G O A L
  7. 7. – Y O U “I want 35 leads.” S P E C I F I C
  8. 8. – Y O U “I can track this by using my customer management application.” M E A S U R A B L E
  9. 9. – Y O U “I know this is possible because I usually generate 10 per month.” A C H I E VA B L E
  10. 10. – Y O U “I want to achieve this in the next two months.” T I M E B O U N D
  11. 11. N O W W E C A N S TA R T T H I S :
  12. 12. N O W W E H AV E T H E R I G H T M I N D S E T
  13. 13. H O W W E D O I T
  14. 14. J U S T S H O W U P # 1 … R I G H T ? S H O W U P H I G H F O R G R E A T A D P E R F O R M A N C E
  15. 15. A D R A N K ( O R , H O W T O S H O W U P F I R S T ) • BID • CLICK THROUGH RATE • AD RELEVANCE • LANDING PAGE EXPERIENCE
  16. 16. Y O U R B I D : G O O G L E . C O M / S K T O O L
  17. 17. Y O U R C L I C K T H R O U G H R AT E :
  18. 18. AV O I D T H I S ! • One ad per group • Saying “Let’s just add all these keywords in one campaign” • Broad matching everything • Sending traffic to the homepage
  19. 19. T RY T H I S I N S T E A D • Test lots of ad extensions • Run multiple text ads per ad group • Organize into logical campaigns • Setup detailed tracking for your leads, conversions and sales • Start with exact match keywords
  20. 20. 50% 50%
  21. 21. R E TA R G E T I N G
  22. 22. • B I N G • A D R O L L • P E R F E C T A U D I E N C E W H AT A B O U T ?
  23. 23. A C A U T I O N A RY TA L E
  24. 24. T H E Y WA N T T O S P E N D Y O U R M O N E Y T H I S I S N O T “ H E L P ” L I K E Y O U T H I N K
  25. 25. WA N T T O L E A R N M O R E ? G R E AT R E S O U R C E H E R E : http://www.wordstream.com/learn
  26. 26. Q U E S T I O N S ? T H A N K Y O U .
  27. 27. icoastalnet.com/downloads Download this deck: Also, have a great day.

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