Personal Information
Organization / Workplace
Barcelona Area, Spain Spain
Occupation
Founder and Managing Partner of SUMMA Branding President of AEBRAND
Industry
Design
Website
http://www.summa.es
About
After graduating in ESADE business school, I traveled around Europe and USA for almost a year. My graduation thesis, a research about the advertising sector in Spain started my interest in the industry. I joined Bassat, Ogilvy & Mather, were I worked for around 8 years. In 1989, I founded SUMMA, the first independent brand consultancy in Spain, together with another four partners.
After 24 years of practice, SUMMA has become a benchmark in the branding sector in Spain, working for many of the most important companies in Spain, and continuously innovating in services and methods of brand management. SUMMA has been awarded with the Spain's National Design Award, The City of Barcelona Award...
Tags
brand management
branding
powerful brands
construcción de marcas
naming
brand creation
brand content
brands
brand strategy
trends
See more
Presentations
(6)Likes
(1)2017 AEBrand Sights
aebrand
•
7 years ago
Personal Information
Organization / Workplace
Barcelona Area, Spain Spain
Occupation
Founder and Managing Partner of SUMMA Branding President of AEBRAND
Industry
Design
Website
http://www.summa.es
About
After graduating in ESADE business school, I traveled around Europe and USA for almost a year. My graduation thesis, a research about the advertising sector in Spain started my interest in the industry. I joined Bassat, Ogilvy & Mather, were I worked for around 8 years. In 1989, I founded SUMMA, the first independent brand consultancy in Spain, together with another four partners.
After 24 years of practice, SUMMA has become a benchmark in the branding sector in Spain, working for many of the most important companies in Spain, and continuously innovating in services and methods of brand management. SUMMA has been awarded with the Spain's National Design Award, The City of Barcelona Award...
Tags
brand management
branding
powerful brands
construcción de marcas
naming
brand creation
brand content
brands
brand strategy
trends
See more