Start treating your mobile app like you'd treat any product development project. Find out the 5 ingredients you'll need to make your mobile projects succeed.
Full recording: https://cantina.co/five-ingredients-successful-mobile-projects/
5. Mobile Success Rates
84%of users’ !me is spent in just 5 apps
25% of apps are used only once a"er they’ve been downloaded
25%of apps have 100,000+ downloads
5%of apps have 1M+ downloads
6. If apps are easier than ever to develop,
why are they so rarely successful?
7. Common Challenges
• Low user a#en!on spans
• Iden!fying user contexts
• User onboarding
• Feature creep
• Restric!ve rules
• Android fragmenta!on
• App performance
• Debugging
• Device tes!ng
• Mul!ple code-bases
21. Deliver
Agile sprints
Automated tes!ng and CI
Tooling for easy device previews
API development to drive the app
Tech leadership when developing across pla%orms in parallel
25. It’s not just about having iOS or
Android dev on hand
26. d
The right mix of capabilities
will unlock new opportunities
for your product
27. “Product Management with no User Experience
Design creates func"onal products that don’t make
users excited. User Experience Design with no
Product Management produces deligh#ul products
that don’t become businesses.”
Melissa Perri
28. The capabilities You’ll need
Product Management
Project Management
Experience Designer
Mobile Development
Back-end Development
Yes, they’re different
30. Focus for each capability
Product Management Project Management Experience Design
Mobile Development Back-end Development
Maintaining the vision
and feature backlog
of the product
Implemen!ng agile
prac!ces with the team
through each sprint
Researching, prototyping,
visual and interac!ve
design
Building performant,
produc!on-ready apps
API development to
power the app
31. A fully capable team will be able to
take the product from idea to launch
without stopping
51. Build up your team with people…
with a passion for mobile
with empathy for end users
who enjoy experimen!ng
who value open communica!on
who look to team up with others (hint: avoid “rockstars”)
52. The teams that consistently deliver
are the teams that trust each other
58. Filling your gaps
Lack of…
Process
Capabili!es
Experience
Thinking
People
Approach
Codify the parts of your process that work well and those that
could improve. Start small and work your way up.
Expand your teams to include more diverse resources
Work on more mobile projects, even small experiments
Study up on principles and prac!ces necessary for mobile
product development
Staff up your teams or seek out external help that can not only
deliver, but help train your in-house folks
59. Don’t get caught in the trap
of thinking how much
Your app costs
63. About cantina
• Boston-based digital design and development agency
• Founded in 2007, 60+ employees
• We help clients like Putnam Investments, John
Hancock, CUNA Mutual Group, Epsilon, and Pearson
deliver be#er digital products for their customers
• Can!na’s people turn great ideas into digital reality,
execu!ng with the best design and development
techniques available