E-biz 2.0

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Outline slides used to guide the round-table forum on e-business organised by Dublin City Enterprise Board and moderated by me.

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E-biz 2.0

  1. 1. E-biz 2.0 <ul><li>Round table </li></ul><ul><li>Introductions/Expectations </li></ul><ul><li>Information Sharing/Lessons Learned </li></ul><ul><li>E-commerce – platforms </li></ul><ul><li>Build: Outsource / OpenSource / OTS </li></ul><ul><li>Payments (Realex, Paypal, 3V) </li></ul><ul><li>Design </li></ul>
  2. 2. E-biz 2.0 (contd) <ul><li>SEO (White Hat / Black Hat) </li></ul><ul><li>Advertising, SEM, Awards </li></ul><ul><li>Analytics/ Usability testing / feedback </li></ul><ul><li>Community/ Newsletters / Forums </li></ul><ul><li>Social Media (Blog/Facebook/Twitter) </li></ul><ul><li>Demos and Example Sites </li></ul><ul><li>Mobile </li></ul>
  3. 3. Me <ul><li>Conor O'Neill, LouderVoice.com, argolon.com </li></ul><ul><li>Using internet since 1990 </li></ul><ul><li>Technology Management background </li></ul><ul><li>Personal web-sites since 1995 </li></ul><ul><li>Blogging since 2001 </li></ul><ul><li>Blog Award 2007 </li></ul><ul><li>Launched LouderVoice 2007 </li></ul><ul><li>B2B 2008 </li></ul>
  4. 4. You <ul><li>Your business </li></ul><ul><li>Your URL </li></ul><ul><li>What you'd like to learn today </li></ul><ul><li>What you'd like to share today </li></ul><ul><li>Local only or Global? </li></ul>
  5. 5. E-commerce platform <ul><li>Online shops – how many of you? </li></ul><ul><li>eBay? </li></ul><ul><li>Who/when/how built? The process. </li></ul><ul><li>Offshoring </li></ul><ul><li>Elance/RentACoder/ODesk </li></ul><ul><li>OpenSource / Off the Shelf / Fully Custom </li></ul><ul><li>Range of costs? Ongoing costs? Hosting? </li></ul><ul><li>Live payment processing / Secure </li></ul>
  6. 6. Payment Processing <ul><li>All 100% real-time? </li></ul><ul><li>Online booking plus offline charging? </li></ul><ul><li>Fees and costs – ways to reduce? </li></ul><ul><li>Uptake on 3V </li></ul><ul><li>Usage of PayPal </li></ul><ul><li>Fraud </li></ul><ul><li>Mobile payments (downloadmusic.ie) </li></ul>
  7. 7. Design <ul><li>Off the shelf </li></ul><ul><li>Fully custom </li></ul><ul><li>Local/Offshore </li></ul><ul><li>Logos </li></ul><ul><li>Consistent offline branding </li></ul><ul><li>Cost ranges? </li></ul><ul><li>Standards compliance? </li></ul>
  8. 8. SEO <ul><li>Experts here? </li></ul><ul><li>Attention paid to it? How much time daily </li></ul><ul><li>Spend? Top tips? </li></ul><ul><li>Analytics – Google, StatCounter </li></ul><ul><li>Layouts, meta-data, structure, Pagerank </li></ul><ul><li>Blackhat. Link buying? PayPerPost? </li></ul><ul><li>Ning / Squidoo / Networks </li></ul><ul><li>Sitemaps </li></ul>
  9. 9. Advertising/SEM <ul><li>AdWords </li></ul><ul><li>Banner Ads / DoubleClick / TradeDoubler </li></ul><ul><li>Forums (boards.ie, rollercoaster etc) </li></ul><ul><li>Pigsback </li></ul><ul><li>Offline (National Print, Local Print, Radio) </li></ul><ul><li>Selling ads (AdSense etc)? </li></ul><ul><li>Awards (Spiders etc?) </li></ul>
  10. 10. marketing <ul><li>Currently? </li></ul><ul><li>Use of Marketing/PR Consultants? </li></ul><ul><li>Global vs Local? </li></ul><ul><li>Word of mouth? </li></ul><ul><li>Intended growth / Perception of biz size </li></ul><ul><li>Affiliate Marketing. Referrals </li></ul><ul><li>Personal vs Business </li></ul><ul><li>Industry Events? </li></ul><ul><li>Use of Social Media </li></ul>
  11. 11. Community <ul><li>Customer Engagement </li></ul><ul><li>Mailing lists. Rich email. Tracking. </li></ul><ul><li>Campaign Monitor/GroupMail etc </li></ul><ul><li>Spam Issues </li></ul><ul><li>Forums / Interaction / Polls (PollDaddy) </li></ul><ul><li>Special Offers / Repeat business </li></ul><ul><li>Reviews </li></ul><ul><li>Google Alerts </li></ul>
  12. 12. Blogging <ul><li>Who? Who reads? How many? </li></ul><ul><li>Perceived value </li></ul><ul><li>Irish Business Blogging </li></ul><ul><ul><li>Pat Phelan (The Gold Standard!) patphelan.net </li></ul></ul><ul><ul><li>Ice Cream Ireland (Ditto) icecreamireland.com </li></ul></ul><ul><ul><li>Krishna De (krishnade.com) </li></ul></ul><ul><ul><li>Beaut.ie </li></ul></ul><ul><ul><li>Ewrite Cork (ewritecork.com) </li></ul></ul>
  13. 13. Blogging 2 <ul><li>Expertise / Passion </li></ul><ul><li>Linking. Access to major players </li></ul><ul><li>Profile / Brand / Coverage </li></ul><ul><li>Conversation </li></ul><ul><li>“Naked Conversations” </li></ul><ul><li>Effort, time </li></ul><ul><li>Compare ummera.com to icecreamireland.com </li></ul><ul><li>Drill into the how? (Wordpress.com/.org etc) </li></ul>
  14. 14. Social Networks <ul><li>MySpace / Bebo / Hi-5 </li></ul><ul><li>FaceBook </li></ul><ul><ul><li>Create a Biz Page </li></ul></ul><ul><ul><li>Friend people you know to start with </li></ul></ul><ul><ul><li>Invite them to be friends of the biz </li></ul></ul><ul><ul><li>Advertising (Beacon) </li></ul></ul><ul><ul><li>Facebook Applications </li></ul></ul><ul><li>LouderVoice example </li></ul>
  15. 15. Twitter <ul><li>Bleeding Edge </li></ul><ul><li>Micro-blogging </li></ul><ul><li>Very niche </li></ul><ul><li>Mobile angle </li></ul><ul><li>Will it go mainstream? </li></ul><ul><li>Example of Humble Housewife usage </li></ul><ul><li>Journalists using it </li></ul>
  16. 16. Normal Social <ul><li>CEBs </li></ul><ul><li>Chambers of Commerce </li></ul><ul><li>OpenCoffees </li></ul><ul><li>[email_address] </li></ul><ul><li>Other Events </li></ul><ul><li>Linking offline to online </li></ul>
  17. 17. Coming Next <ul><li>Video </li></ul><ul><li>Mobile </li></ul><ul><li>Widget marketing </li></ul><ul><li>Bluetooth marketing </li></ul><ul><li>Location based services </li></ul>
  18. 18. Thanks! <ul><li>This presentation available on www.slideshare.net/conor </li></ul><ul><li>[email_address] </li></ul><ul><li>+353-87-9790297 </li></ul><ul><li>www.loudervoice.com </li></ul><ul><li>www.argolon.com </li></ul>

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