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RapidMiner - Don’t Forget to Pack Text
Analytics on Your Data Exploration Journey
February 2018
About Basis Technology
2
● Expertise: find meaning in unstructured text
○ NLP provider
● Product: Rosette (text analytics)
○ both on-premise and in the ‘cloud’
● Gil Irizarry - Director of Engineering
What will you learn?
3
● Where to find the Rosette operator
● How to use NLP operators within RapidMiner Studio
● What types of insights can we gain from text
How to apply what you’ll learn
4
● All the operators are
available in the
RapidMiner Marketplace.
● Free tier in the public
Rosette API allows 10K
calls per month
Sample Use Cases
5
● How engaged are fans of different TV shows?
● How is technology covered in the NY Times?
● Does having a location in an Airbnb title affect number of reviews?
● What are the most recurring names in foreign news?
Assess product engagement via sentiment analysis
6
Assess product engagement via sentiment analysis
7
Assess Media Coverage
8
Assess Media Coverage
9
Use Entities to determine Correlation
10
Use Entities to determine Correlation
11
Translate and Deduplicate name list
12
Translate and Deduplicate name list
13

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RapidMiner - Don’t Forget to Pack Text Analytics on Your Data Exploration Journey

Editor's Notes

  1. Expertise: find meaning in unstructured text Product: Rosette (text analytics) NLP provider- area of computer science aimed at applying software to tackle problems in text analytics Rosette is available both on-premise and in the ‘cloud’ Gil Irizarry is a Director of Engineering at Basis, managing teams working on name matching and identity resolution
  2. Assess product engagement via sentiment analysis Question: How engaged are fans of different TV shows? Assess media coverage of particular topics Question: How is technology covered in the NY Times? Determine effectiveness of posts via entity extraction Question: Does having a location in an Airbnb title affect number of reviews? Translate and Deduplicate name list Question: What are the most recurring names in foreign news?