Everybody wants an app today, but do you really need an app? The need for mobile solutions is growing and there are many ways to accomplish this. There is no "silver bullet" that fits every situation. As usual you need to first look at what problem you need to solve, what are the needs and then pick a technology. Responsive design, mobile website, web app, HTML5, hybrid, mixed hybrid, custom runtime, native, mobile platform, there are a lot of technical terms floating around in mobile development. Lets go thru each one and look at the benefits as well as the drawbacks, when they fit and when not to use them. We look at a couple of real world examples, what technology they use and why. Finally we end the presentation with a new interactive model that can give you a helping hand when choosing technology for your next mobile project.