Since the beginning of our existence, we’ve naturally formed communities, but why? What purpose did community serve, and perhaps more importantly today, how can your business use the knowledge of our ancestors to build community around your product or service?
A basic understanding of psychology can help. Of importance is learning to understand how we think as human beings. For your business, this means knowing your customers: current and future, inside and out. What is important to them? What are their pain points? Investing time in getting to know how your customer base thinks allows you to be more strategic in your marketing efforts.