And our customers care about it too.<br /><ul><li>37% of Americans today say they are making lasting changes in their environmental behavior. GfK Roper, Green Gauge Report, 2009
The “sustainable mainstream” has grown from 68% to 81% since 2007. Saatchi & Saatchi S, Blue Sustainability Segmentation, June 2009
More than 4 out of 5 organizations have purchased greener IT products in the past year. Hansa |GCR Green Tech Pulse 09’.
Environmentalism has followed the ebbs and flows of the economy, but has declined less than in previous recessions.GfK Roper, Green Gauge Report, 2009</li></ul>Our Commitment: <br />To make “being green” easy and cost-effective for our customers.<br />5<br />
The world we live in.<br />Budgets<br />According to the Energy Information Administration, by 2030, power demands will increase by 53%,<br />Of the 2.25 mil tons of electronics ready for end-of-life in the U.S. in 2007, 18% was recycled and 82% was disposed of, primarily in landfills. <br />Source: EPA<br />US servers & data centers account for roughly 1.5% of all power consumed in the U.S. (61 billion kilowatt hours). They expect this # to be more around 3% of total energy consumed across the US by 2011. Source: EPA<br />Flat budgets demand a new perspective. <br />Energy Usage<br />Waste Produced<br />Computing/ Data Needs<br />How will we build a healthier planet?<br />6<br />
Our approach to green<br />Green IT<br />Help our customers be more green<br />Green our products & packaging<br />Green our own backyard<br />7<br />
We start with the environment in mind.<br />Our lifecycle approach.<br />Design it<br />Build it<br />Recycle it<br />Operate it<br />8<br />
Helping our customers save money and reduce their impact<br />9<br />
10<br />Global Environmental Market <br /><ul><li> Estimates put the size of the global environmental goods and services market as exceeding €950 billion by 2010
US economists have estimated the size of their domestic EGS market at $600 billion (€450 billion) in 2005.
The value for Ireland is growing and was estimated at more than €2.8 billion in 2008</li></li></ul><li>11<br />Economic Opportunity for Ireland <br />