Dell green_expo

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Dell green_expo

  1. 1. Green IT For All<br />Dermot O’Connell<br />General Manager, Dell Ireland <br />
  2. 2. 2<br />Dell Ireland Today<br />A strategic global hub for Sales, Services and Operations employing over 2,300 people in Dublin and Limerick <br />
  3. 3. What does green IT mean to you?<br />3<br />
  4. 4.
  5. 5. And our customers care about it too.<br /><ul><li>37% of Americans today say they are making lasting changes in their environmental behavior. GfK Roper, Green Gauge Report, 2009
  6. 6. The “sustainable mainstream” has grown from 68% to 81% since 2007. Saatchi & Saatchi S, Blue Sustainability Segmentation, June 2009
  7. 7. More than 4 out of 5 organizations have purchased greener IT products in the past year. Hansa |GCR Green Tech Pulse 09’.
  8. 8. Environmentalism has followed the ebbs and flows of the economy, but has declined less than in previous recessions.GfK Roper, Green Gauge Report, 2009</li></ul>Our Commitment: <br />To make “being green” easy and cost-effective for our customers.<br />5<br />
  9. 9. The world we live in.<br />Budgets<br />According to the Energy Information Administration, by 2030, power demands will increase by 53%,<br />Of the 2.25 mil tons of electronics ready for end-of-life in the U.S. in 2007, 18% was recycled and 82% was disposed of, primarily in landfills. <br />Source: EPA<br />US servers & data centers account for roughly 1.5% of all power consumed in the U.S. (61 billion kilowatt hours). They expect this # to be more around 3% of total energy consumed across the US by 2011. Source: EPA<br />Flat budgets demand a new perspective. <br />Energy Usage<br />Waste Produced<br />Computing/ Data Needs<br />How will we build a healthier planet?<br />6<br />
  10. 10. Our approach to green<br />Green IT<br />Help our customers be more green<br />Green our products & packaging<br />Green our own backyard<br />7<br />
  11. 11. We start with the environment in mind.<br />Our lifecycle approach.<br />Design it<br />Build it<br />Recycle it<br />Operate it<br />8<br />
  12. 12. Helping our customers save money and reduce their impact<br />9<br />
  13. 13. 10<br />Global Environmental Market <br /><ul><li> Estimates put the size of the global environmental goods and services market as exceeding €950 billion by 2010
  14. 14. US economists have estimated the size of their domestic EGS market at $600 billion (€450 billion) in 2005.
  15. 15. The value for Ireland is growing and was estimated at more than €2.8 billion in 2008</li></li></ul><li>11<br />Economic Opportunity for Ireland <br />
  16. 16. Thank you<br />

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