Social Media Empowering a Global Response #IDCExpo

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This is a talk for the International Disaster Conference and Expo - first ever in New Orleans -

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  • Social media are sites that allow people to exchange and share information Social networks are the friends, family, coworkers and special interest groups. It is a reflection of society however, these 'interest' groups can now more easily coordinate organizational efforts. All kinds of people are sharing information about emergency situations. Pics, text, video, sound – all sorts of information is being shared using phones, laptops and mobile devices, smart phones.
  • Social media links people across man-made boundaries so that people can link together and organizations can better coordinate activities.
  • Social media helps provide situation awareness before, during and immediately after a disaster has occurred.
  • Social Media Empowering a Global Response #IDCExpo

    1. 1. Social Media Empowering a Global Response International Disaster Conference and Expo New Orleans, LA Jan, 2012 Connie White, PhD ITSFEM, LLC #IDCExpo Follow me @conniemwhite
    2. 2. What is Social Media? What are Social Networks? Who is Sharing Information? What Kind of Information?
    3. 3. What makes SM so powerful?
    4. 4. The Past
    5. 6. Organize Raise Money Take Donations Supports Organizational Goals
    6. 7. Click -> Hearing on CSPAN
    7. 10. Viral SM to SM
    8. 13. Standby Volunteer Task Force for Live Mapping 400 Volunteers 50 Countries
    9. 14. State Level Emergency Management Agencies National Disaster Centers Hurricane, Earthquake, Weather Other Officials The White House, VP, DHS Army Corp of Engineers Use Social Media Strategically - Who does Fugate Follow? Following 88 but has ~20,000 Followers National Volunteer Organizations
    10. 15. Virgin Islands D.C. Is Fugate Following You? As of January 9, 2012 Yes
    11. 17. Pets and Disasters – The Past http://youtu.be/7KxFcmejy3s Independent Lens | MINE | Film Clip #1 http://youtu.be/7KxFcmejy3s
    12. 18. Social Media & Common Interests: Local Level
    13. 19. Joplin Animal Rescue Facebook Page
    14. 20. National Animal Rescue
    15. 21. Global
    16. 25. France http://Skyrock.com
    17. 26. Spain http://overblog.com
    18. 27. Spain http://Tuenti.com
    19. 28. Germany http:wer-kennt-wen.de
    20. 29. Italy http://Virgilio.com
    21. 30. China http://www.qq.com/
    22. 31. http://www.slideshare.net/web2asia/web2asia-online-social-networks-in-china-presentation
    23. 33. Social Media Sites in National Silos Global Response Requires Country to Country considerations? barriers?
    24. 34. The Great Eastern Japan Earthquake 東北地方太平洋沖地震
    25. 35. Prime Minister of Japan (twitter acct @kantei_saigai)
    26. 36. Japan http://FC2.com
    27. 37. Japan http://mixi.com
    28. 39. Hashtags Used <ul><li>International Twitter community used
    29. 40. #tsunami and #prayforjapan,
    30. 41. Twitter users within the country were using
    31. 42. #Jishin (for general earthquake info), #J_j_helpme (for rescue or aid),
    32. 43. #Hinan (for evacuation information),
    33. 44. #Anpi (for confirmation of safety of individuals and places), and
    34. 45. #311care (for medical information). </li></ul>
    35. 46. Crisis Mappers
    36. 47. “ W hat If Hurricane Katrina happened in 2012?”
    37. 48. How powerful can a single Tweet be? <ul><li>RT = Information has been passed on.
    38. 49. @bendroz = a person has been mentioned
    39. 50. # hashtags are directing/retrieving the information and creating a single place for information
    40. 51. Link to a YouTube Video
    41. 52. Keywords used to describe the content = Video I Capture
    42. 53. Hashtags are another way to link information ( paper.li ) </li></ul>
    43. 54. Directly Before, During and After Event before communications go down before electricity is out a window of opportunity exists Social media supports information, communication and situational awareness
    44. 56. The Players President Barack Obama Governor Bobby Jindal Mayor Mitch Landrieu DHS Janet Napolitano FEMA Director Craig Fugate National Hurricane Center Local Radio Garland Robinette Times Picayune WDSU Local Television
    45. 58. ..Devastating damage expected... Hurricane Katrina...a most powerful hurricane with unprecedented strength...rivaling the intensity of Hurricane Camille of 1969. Most of the area will be uninhabitable for weeks...perhaps longer. At least one half of well constructed homes will have roof and wall failure. All gabled roofs will fail...leaving those homes severely damaged or destroyed. The majority of industrial buildings will become non functional. partial to complete wall and roof failure is expected. All wood framed low rising apartment buildings will be destroyed. Concrete block low rise apartments will sustain major damage...including some wall and roof failure... NWS WARNING
    46. 59. ~20,000 Followers ~250,000 Followers ~90,000 ~42,000 Followers – would increase greatly over the duration of the event. Just the tip of the iceberg of Tweets
    47. 60. “ People could have been warned to take evasive action – People went to bed thinking the city had dodged the bullet! ...they had no idea. ” Ivor Van Heerden, LSU Hurricane Center
    48. 61. Garland Robinette Live Radio Reports http://tunein.com/radio/WWL-870-s23790/
    49. 62. video made early could have been uploaded YouTube <ul><li>National Geographic: 'Inside Hurricane Katrina'
    50. 63. Many storm chasers had video early Monday
    51. 64. MS, AL and LA footage 39:50 – 45:00
    52. 65. Spike Lee: 'When the Levees Broke'
    53. 66. Sundance Documentary 'Trouble the Water' </li></ul>
    54. 67. Street Names for Rescue efforts?
    55. 68. Crisis Mappers http://crisismappers.net/ <ul><li>Members of Crisis Mappers Network = 3,328
    56. 69. Member Organizations/Affiliations = 1,670 (check it out!)
    57. 70. Members Current Working Locations = 152 countries
    58. 71. Countries where Members have actively worked = 194 countries
    59. 72. CrisisMappers website accessed from = 191 countries
    60. 73. Average age of Members = 38
    61. 74. Members of Crisis Mappers Google Group = 1,537
    62. 75. Email threads since 2009 = 4,933
    63. 76. Public Catalog of Crisis Mapping Deployments Worldwide (70+) </li></ul>
    64. 77. Leadership can Maintain presence with the people
    65. 79. But... What if instead... Know what the public is thinking?
    66. 83. ISCRAM Summer School Info
    67. 84. Click here for details of Workshop implementing Social Media into Disaster Systems
    68. 85. The End

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