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Raise Funds, Raise Awareness (Social Media)


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Facebook, Twitter and their myriad of social networking cousins are not a fad. Mastering these new communication models is necessary for the vitality of any non-profit organization. (Presented at the Texas Council on Family Violence Executive Directors' Conference)

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Raise Funds, Raise Awareness (Social Media)

  1. 1. Raise Funds, Raise Awareness: Effective Use of Social Media and Social Networks Texas Council on Family Violence Executive Director’s Conference February 16, 2011
  2. 2. Informal Survey <ul><li>Print newsletter </li></ul><ul><li>Direct mail campaign </li></ul><ul><li>Email newsletter </li></ul><ul><li>Email campaign </li></ul><ul><li>Special Events </li></ul><ul><li>Membership or Partnership Program </li></ul><ul><li>Corporate or Major Donor Development </li></ul><ul><li>Social Networks </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><li>Mobile </li></ul>
  3. 3. Social Media <ul><li>Social media is like word of mouth on steroids </li></ul>
  4. 4. Andy Sernovitz — and
  5. 6. Boost Your Results by Building Your Network
  6. 7.
  7. 8. Connect the Dots Your print and email materials should point to your online presence … and vice versa. Get a SUBSCRIBE button.
  8. 10. Connect the Dots Make it easy to share your online content. Get a SHARE button.
  9. 11.
  10. 12. Special Events
  11. 13. Scott Stratten
  12. 14.
  13. 15.
  14. 16.
  15. 17. Create and Empower Advocates
  16. 18. Source:
  17. 19. Who Are Your Donors/Advocates? and where do they live online?
  18. 20.
  19. 25. MOBILE Gartner predicts that by 2013, more people will access the Internet via mobile phone than the computer.
  20. 26. <ul><li>If your organization’s information is not available on a small screen, it’s not available at all to people who rely on their mobile phones for access. That’s likely to be young people, people with lower household incomes, and recent immigrants … </li></ul><ul><li>Source: Pew Internet Research Center </li></ul><ul><li> </li></ul>
  21. 27.
  22. 28. Time Management <ul><li>Steep learning curve </li></ul><ul><ul><li>Tackle one at a time </li></ul></ul><ul><ul><li>Share the responsibility </li></ul></ul><ul><li>Make it a habit: put it on your to-do list </li></ul><ul><li>Develop a network mindset </li></ul>
  23. 29. and