Making Sense of Social Media in Sustainable Food

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Have a food brand and trying to navigate food labels, facebook, twitter and other branding techniques? This presentation steps through the basics of what to look for.

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  • Digital media is inherently social at this point
  • Yelp, augmented reality, social data layered on real life
  • Making Sense of Social Media in Sustainable Food

    1. 1. Making Sense of Social Media (in Sustainable Food) Connie Kwan, 2012 Media Strategy Consultant
    2. 2. Traditional purchase influencers were taste,price and convenience. Today you have toadd source and story.
    3. 3. Labeling gives some information aboutsource quality, but is vague and confusing
    4. 4. Transparency using rich mediaengages with a story andinforms on source.
    5. 5. Digital Media is inherently social at this point.Extend beyond FB and Twitter. Engage usingaudience relevant medium.
    6. 6. What is important to your target, andHow will they engage?
    7. 7. Choose technologies that are relevant foryour customers. Technologies that live whereyour customers live.
    8. 8. Make sure the communication is 2-way.
    9. 9. Leverage your story to createword-of-mouth notoriety.
    10. 10. Then cultivate loyalty throughtruth and honesty.
    11. 11. Don’t forget to benchmark and measureyour media campaign.
    12. 12. How do you cut through the noise andchoose the right tool to reach youraudience?
    13. 13. Cut through the noise and choose theright tools to reach your audience.Are you ready to take your food brand tothe next level?Connie Kwan ©2012 connie@conniekwan.comSocial Media Consultant 408.504.4009

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