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Clothing Syrian Refugees with the Power of Facebook


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A discussion about how The Clothing Drive, a volunteer-run grassroots initiative based in the Greater Toronto Area, got started, how we clothe Syrian refugees to Toronto with donated clothing, and how we use Facebook to spread the word and as infrastructure.

Presented at PodCamp Toronto, February 20, 2016

For more information, please visit our website at

and our Facebook page at

Published in: Government & Nonprofit
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Clothing Syrian Refugees with the Power of Facebook

  1. 1. Clothing Syrian Refugees with the Power of Facebook
  2. 2. Presentation for PodCamp Toronto Saturday, February 20, 2016 Laura-Jean Bernhardson,The Clothing Drive founder & Connie Crosby,The Clothing Drive volunteer
  3. 3. Discussion • How The Clothing Drive got started • Using Facebook for growing community • Spreading the word • How you can help!
  4. 4. How The Clothing Drive got started
  5. 5.
  6. 6. Facebook for growing community • Public Facebook group
  7. 7. Super Shopper days (events)
  8. 8. •information about donations & volunteering •weekly donation needs •calls for volunteers •events for “Super Shopper” days •answering questions from community Public Facebook group
  9. 9. Facebook group for organizing key volunteers • Secret Facebook group
  10. 10. Knowledge sharing • volunteer managers report on status of the shop each day
  11. 11. Facebook group for key volunteers • “Secret” Facebook group (not publicly visible) • info for keyholders, managers & regular volunteers • daily updates • problem-solving • schedule in header photo • key documents in shared files
  12. 12. Other tools used •Google docs • • •many hands & lots of enthusiasm!
  13. 13. Spreading the word
  14. 14. Spreading the word • Started with flyers in Laura-Jean’s stores • Personal Facebook post spread quickly • Press release got us on radar of traditional media • TV reporters showed up at hotel “pop up shop” event • Now using social media primarily
  15. 15. How you can help!
  16. 16. How you can help! • Join the Facebook group • Spread the word! ❤ Facebook,Twitter & your blogs and podcasts ❤ • Volunteer • Crowdfunding support • Clothing donations (see Facebook group for items needed, please!) • Sponsor a family
  17. 17.
  18. 18. Thank you!