Building anEffective Social Network          by Connie Crosby, Crosby Group Consulting                 for IAAP Toronto, F...
AgendaIntroduction to Social NetworkingNetworking on behalf of your organizationProfessional versus PersonalMore to get yo...
Introduction toSocial Networking
Overview
Facebook more than 500 million active users (almost 700 million according to Inside Facebook) 50% log in on any given day ...
Twitter  Over 200 million users (100 million “active” users)  200 million messages (“tweets”) sent per day  13.7% of Canad...
LinkedIn  “world largest professional network”  more than 120 million members  Canada: 4 million members                  ...
YouTubeCanada: 17.6 million active users71% of Canadian Internet users versus 55% of USInternet users2 billion videos view...
Google Pluslaunched end of June 2011 in closed betaopen beta in September 2011reached 20 million users after 3 weeks;67 mi...
Use in Canada    (millions of users active in the past month)                                                             ...
Blogs: news, corporate, industry
Flickr (photographs)         12
Wikis  13
RSS (feeds)              14
RSS feeds15
RSS feeds
Google Reader- add RSS feeds for on-going monitoring
Social media affects all aspects of society.
Governments subvertedBusiness not as usual                        Consumers become creators
journalism             20
socialrevolution             21
socialresponsibility                 22
Social networking onbehalf of your organization
Social media plays a role in: Communications, Marketing, PR Sales Digital and mobile strategies Advocacy, awareness, and f...
and in: Information delivery and information management Knowledge management Technology others?
Focus on specific goals
What are they saying    about you?
set up a“listening station”
Selected “listening” tools (free) Google Alerts - http://www.google.com/alerts Twitter search - http://search.twitter.com ...
Selected “listening” tools (paid) Radian6 - http://www.radian6.com Sysomos - http://www.sysomos.com Alterian SM2 - http://...
track what they aresaying about you &your industry
encourageestablishment ofpolicies & procedures
Social Media PolicyTool http://socialmedia.policytool.net
notify someone ifyou see a problem
Content is king
3 types of content:1. Internal sources  (marketing, brand, informational)2. “Earned” content  (customer testimonials, comm...
Fresh, relevant contentAttracts an audienceGives you “Google juice”Takes time to bring in eyeballs (that, or money!)- C.C....
Content needs:sourcing content and writers/creatorsmanaging the editorial calendarediting content for the web
Professional   Personal
Key considerations:think about your personal boundaries/ethicsprotect your personal identityrespect your family’s and frie...
Moreto get you started
photo: Eva Blue         http://www.flickr.com/photos/evablue/4982314424/Six Pixels of Separation       by Mitch Joel
Content Rulesby Ann Handley & C.C. Chapman
Open Leadership   by Charlene Li
Macrowikinomicsby Don Tapscott & Anthony D. Williams
The Social Organizationby Anthony J. Bradley & Mark P. McDonald
Crush It!by Gary Vaynerchuk
Effective Blogging for Libraries         by Connie Crosby
More Resources“How to set up the ultimate listening station using Google Reader,” by Colin Alsheimer(Jan 19, 2010) - http:...
Thank you!          Connie Crosby Crosby Group Consulting   http://crosbygroup.ca   connie@crosbygroup.ca            416-9...
Image Credits (1/2) Apollo 11 Mission Image - Earth view over Central and North America, 1969, from NASA on The Commons. N...
Image Credits (2/2) Telephone Operators, 1952, from Seattle Municipal Archives, made available under Creative Commons lice...
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Building an Effective Social Network

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Presented to the International Association of Administrative Professionals Toronto Chapter (IAAP - Toronto) on February 1, 2012 in Toronto.

Topics include:
- Introduction to social networking
- Networking on behalf of your organization
- Professional versus Personal
- More to get you started (a list of resources)

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Building an Effective Social Network

  1. 1. Building anEffective Social Network by Connie Crosby, Crosby Group Consulting for IAAP Toronto, February 1, 2012
  2. 2. AgendaIntroduction to Social NetworkingNetworking on behalf of your organizationProfessional versus PersonalMore to get you started
  3. 3. Introduction toSocial Networking
  4. 4. Overview
  5. 5. Facebook more than 500 million active users (almost 700 million according to Inside Facebook) 50% log in on any given day Canada: 16.8 million users Sources: Facebook, August 2011 and Inside Facebook, June 12, 2011 5
  6. 6. Twitter Over 200 million users (100 million “active” users) 200 million messages (“tweets”) sent per day 13.7% of Canadians are active users Sources: Twitter, June & September 2011 and Digital Journal, December 2010 6
  7. 7. LinkedIn “world largest professional network” more than 120 million members Canada: 4 million members Source: LinkedIn, August 2011 7
  8. 8. YouTubeCanada: 17.6 million active users71% of Canadian Internet users versus 55% of USInternet users2 billion videos viewed by Canadians in Nov. 2010 Source: comScore, January 2011 8
  9. 9. Google Pluslaunched end of June 2011 in closed betaopen beta in September 2011reached 20 million users after 3 weeks;67 million by November 2011over 800k Canadian users after 3 weeks(now 2 million+?) Sources: comScore, July & Dec 2011, Google Plus blog 9
  10. 10. Use in Canada (millions of users active in the past month) 20 15 10 5 Google+ LinkedIn 0 Twitter Facebook YouTubeNote: data from various sources 10
  11. 11. Blogs: news, corporate, industry
  12. 12. Flickr (photographs) 12
  13. 13. Wikis 13
  14. 14. RSS (feeds) 14
  15. 15. RSS feeds15
  16. 16. RSS feeds
  17. 17. Google Reader- add RSS feeds for on-going monitoring
  18. 18. Social media affects all aspects of society.
  19. 19. Governments subvertedBusiness not as usual Consumers become creators
  20. 20. journalism 20
  21. 21. socialrevolution 21
  22. 22. socialresponsibility 22
  23. 23. Social networking onbehalf of your organization
  24. 24. Social media plays a role in: Communications, Marketing, PR Sales Digital and mobile strategies Advocacy, awareness, and fundraising HR (recruitment, hiring, staff retention)
  25. 25. and in: Information delivery and information management Knowledge management Technology others?
  26. 26. Focus on specific goals
  27. 27. What are they saying about you?
  28. 28. set up a“listening station”
  29. 29. Selected “listening” tools (free) Google Alerts - http://www.google.com/alerts Twitter search - http://search.twitter.com Google Reader & RSS feeds - http://www.google.com/reader Social Mention media alerts - http://www.socialmention.com Ice Rocket - http://www.icerocket.com
  30. 30. Selected “listening” tools (paid) Radian6 - http://www.radian6.com Sysomos - http://www.sysomos.com Alterian SM2 - http://www.alterian.com/socialmedia Wildfire - http://www.wildfireapp.com Crimson Hexagon - http://www.crimsonhexagon.com
  31. 31. track what they aresaying about you &your industry
  32. 32. encourageestablishment ofpolicies & procedures
  33. 33. Social Media PolicyTool http://socialmedia.policytool.net
  34. 34. notify someone ifyou see a problem
  35. 35. Content is king
  36. 36. 3 types of content:1. Internal sources (marketing, brand, informational)2. “Earned” content (customer testimonials, comments)3. Paid media (external sources e.g. advertising)
  37. 37. Fresh, relevant contentAttracts an audienceGives you “Google juice”Takes time to bring in eyeballs (that, or money!)- C.C. ChapmanContent marketing: “delivering the right thing in the rightplace at the right time” - Maggie Fox, Social Media Group
  38. 38. Content needs:sourcing content and writers/creatorsmanaging the editorial calendarediting content for the web
  39. 39. Professional Personal
  40. 40. Key considerations:think about your personal boundaries/ethicsprotect your personal identityrespect your family’s and friends’ privacyyou represent your organization even off-duty and in socialnetworks“Don’t do anything stupid”Policies and procedures help protect you
  41. 41. Moreto get you started
  42. 42. photo: Eva Blue http://www.flickr.com/photos/evablue/4982314424/Six Pixels of Separation by Mitch Joel
  43. 43. Content Rulesby Ann Handley & C.C. Chapman
  44. 44. Open Leadership by Charlene Li
  45. 45. Macrowikinomicsby Don Tapscott & Anthony D. Williams
  46. 46. The Social Organizationby Anthony J. Bradley & Mark P. McDonald
  47. 47. Crush It!by Gary Vaynerchuk
  48. 48. Effective Blogging for Libraries by Connie Crosby
  49. 49. More Resources“How to set up the ultimate listening station using Google Reader,” by Colin Alsheimer(Jan 19, 2010) - http://www.colinalsheimer.com/google-reader-listening-station“Meet the Chief Listening Officer,” by Neville Hobson (August 30, 2010) -http://www.nevillehobson.com/2010/08/30/meet-the-chief-listening-officer/“The Framework and Matrix: The Five Ways Companies Organize for Social Media,” byJeremiah Owyang (April 15, 2010) - http://www.web-strategist.com/blog/2010/04/15/framework-and-matrix-the-five-ways-companies-organize-for-social-business/Social Media Group blog - http://socialmediagroup.com/blog/Six Pixels of Separation blog by Mitch Joel of Twist Image - http://www.twistimage.com/blog/Chris Brogan - http://chrisbrogan.com
  50. 50. Thank you! Connie Crosby Crosby Group Consulting http://crosbygroup.ca connie@crosbygroup.ca 416-919-6719 @conniecrosby @crosbygroup 50
  51. 51. Image Credits (1/2) Apollo 11 Mission Image - Earth view over Central and North America, 1969, from NASA on The Commons. No known copyright restrictions - http://www.flickr.com/photos/nasacommons/5052744574/in/set-72157625096855580 Aqua Theater Audience, 1955 from Seattle Municipal Archives, made available under Creative Commons license - http://www.flickr.com/photos/seattlemunicipalarchives/3097689953/ Photo of Jay Moonah at PodCamp Montreal 2008 be Eva Blue, made available under Creative Commons - http://www.flickr.com/photos/evablue/2875304911/ Downtown Toronto cityscape by Lars Plougman, made available under Creative Commons license - http://www.flickr.com/photos/criminalintent/2535046172/ Photo from Tarhir Square, Cairo, Egypt by Mathieu Baudier, made available under Creative Commons license - http://www.flickr.com/photos/mbaudier/6097699347/ Screen shot from Maria Aragon’s “Born This Way” on YouTube - http://youtu.be/xG0wi1m-89o
  52. 52. Image Credits (2/2) Telephone Operators, 1952, from Seattle Municipal Archives, made available under Creative Commons license - http://www.flickr.com/photos/seattlemunicipalarchives/2680257100/ Miners and their families gather to talk, The U.S. National Archives. No known copyright restrictions - http://www.flickr.com/photos/usnationalarchives/3906450209/ Sharon Conway bookbinding in Document Preservation, The U.S. National Archives. No known copyright restrictions - http://www.flickr.com/photos/usnationalarchives/3873936047/ Donlands Fire by Danielle Scott, made available under Creative Commons license - http://www.flickr.com/photos/danielle_scott/4769830818/ Image of Mitch Joel by Eva Blue, made available under Creative Commons license - http://www.flickr.com/photos/evablue/4982314424/

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