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5 Benefits of Thanking your Ecommerce Customers

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After I started calling customers to just simply say “thank you” I saw a huge change in my outlook and my overall optimism about my business. For one, I was making more money through upsells, but I was also building better relationships. It’s important to really understand that the key here is calling your customers. Sending an auto thank you email on purchase doesn’t result in these benefits. Below I go into more details of the benefits of calling customers to say “thanks!”
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5 Benefits of Thanking your Ecommerce Customers

  1. 1. 5 Benefits of Calling and Saying “Thank You” to your Customers 5 Benefits of Calling and Saying “Thank You” to your Customers @scoutstats / @connectwcoach
  2. 2. @scoutstats Saying “thank you” has been scientifically proven to improve mental health and self-esteem, reduce aggression, and enhance empathy Benefit #1 / @connectwcoach Original post linked here
  3. 3. @scoutstats Benefit #1 / @connectwcoach Original post linked here Expressing gratitude on a daily basis has been studied in depth by Robert Emmons, Ph.D., who found that it reduces toxic emotions such as regret, envy, frustration and resentment. As business owners we’re constantly in stressful scenarios, so just saying “thank you” to the people who deserve it is a win/win situation!
  4. 4. Builds better relationships with your customers Benefit #2 @scoutstats / @connectwcoach Original post linked here
  5. 5. Benefit #2 @scoutstats / @connectwcoach Original post linked here Firstly, saying “thank you” is just good manners. Customers will notice and appreciate this. It will make your brand feel more authentic and approachable. A study in 2014 by Emotion went further and found that when you say “thank you” to a stranger they are more likely to build an ongoing relationship with you (i.e. recurring customers).
  6. 6. Upselling Opportunities Benefit #3 @scoutstats / @connectwcoach Original post linked here
  7. 7. Benefit #3 @scoutstats / @connectwcoach Original post linked here After you’ve broken the ice with your customer by simply saying “thank you”, you’ve opened the conversation with someone who falls within your customer base. And seeing as they have already made a purchase with you, they are more likely to buy than someone who hasn’t bought yet. Use the call to build rapport and get to know them. Understand their pain or passion (reason for their purchase) and suggest another product they might also like. Just don’t be pushy.
  8. 8. Get Positive Reviews Benefit #4 @scoutstats / @connectwcoach Original post linked here
  9. 9. Benefit #4 @scoutstats / @connectwcoach Original post linked here If you find customers love your product, make sure you send them a link to leave a review. 70% of customers look for positive reviews before finalizing their purchasing decision online.
  10. 10. Gather Feedback Benefit #5 @scoutstats / @connectwcoach Original post linked here
  11. 11. Benefit #5 @scoutstats / @connectwcoach Original post linked here Have a set of questions ready, such as “how did you year about us?” “did you find the website easy to navigate?” “would you recommend us to your friends?” Additionally, if you’re on the phone with someone and they didn’t have a good experience with your product, this is your opportunity to make it right.
  12. 12. For more inspiration checkout our blog: www.connectwithscout.com/blog Bonus @scoutstats / @connectwcoach

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