Chief Marketing Officer Outsourcing


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Chief Marketing Officer Outsourcing

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Chief Marketing Officer Outsourcing

  1. 1. Chief Marketing Officer Outsourcing Sivaram Ramaswamy
  2. 2. Executive Summary Sivaram is a Chief Marketing Officer and an experienced pragmatic technology executive who partner with entrepreneurs, venture-backed firms and established companies who require marketing leadership at pivotal times. Sivaram provides a high quality and cost effective approach to manage your marketing investment and interim marketing leadership.
  3. 3. Why not outsource your CMO function? Even you don’t have a CMO function you are undoubtedly doing something to dig up more customers and business. it is likely that your marketing is sporadic at best with gaps in strategy and tactics; key messages, choice of initiatives, coordination across marketing activities, timing and execution of marketing efforts and follow up. May be you have got one or more mid or lower tier marketing type FTEs who are really missing the leadership needed to get any results from your overall marketing approach or may be your head of marketing (CMO title or not) is just not getting the job done. You need someone to lead up your marketing charge. What if your company really need a CMO but you don’t have time to recruit one and you are not quite ready to pay the big bucks that it is going to take to find and pay a hot- level executive.
  4. 4. Services Marketing Strategies 1. Tactical Market Planning 2. Product Marketing 3. Electronic Marketing 4. Market Operations 5.
  5. 5. Marketing Strategies Positioning 1. Messaging 2. Plan review / development 3. Sales alignment review 4. Communications strategy 5. Pricing analysis 6. Research 7.
  6. 6. Tactical Market Planning Communication plan 1. Lead generation plan 2. Sale support plans 3. Product marketing plans 4.
  7. 7. Product Marketing Product roadmap 1. Product definition 2.
  8. 8. Electronic Marketing CRM implementation and optimization ie. Salesforce. 1. Demand generation software ie. Eloqua 2. Email marketing 3. Website review 4.
  9. 9. Market Operations Advertising 1. Analyst relation 2. Articles 3. Business development 4. Collateral development 5. Competitive analysis 6. Case studies 7. Demos 8. Direct mail 9. Events 10. User groups 11. Advisory groups 12. Trade show 13. Media buying 14. Presentation develop, design and creation 15. Reference programs 16.
  10. 10. Questions and Answers
  11. 11. Thank You Email: / Phone: +919959389996 / +919966779062 Blog: URL: