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Digitalfood.ie - Delicious Digital Marketing for Craft Beer Brands 2015

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eBook with tips & tricks for Digital Marketing success and case studies for Craft Beer brands

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Digitalfood.ie - Delicious Digital Marketing for Craft Beer Brands 2015

  1. 1. Delicious Digital Marketing for Craft Beers Brands www.DigitalFood.ie
  2. 2. Top tips & tricks for Craft Beer Digital Marketing Success! www.DigitalFood.ie
  3. 3. © Connector 2015 1. USE PROMOTIONS TO BUILD YOUR BRAND
  4. 4. © Connector 2015 2. CREATE USEFUL CONTENT TO REACH NEW MARKET SEGMENTS
  5. 5. © Connector 2015 3. TRY TO GET SOCIAL INFLUENCE ON TAP
  6. 6. © Connector 2015 4. MAKE YOUR PRODUCT THE FOCUS ON SOCIAL
  7. 7. © Connector 2015 5. INTEGRATE CUSTOMER SERVICE INTO SOCIAL ☺
  8. 8. © Connector 2015 6. BREW FRESH BEER AND FRESH IDEAS
  9. 9. © Connector 2015 7. PRODUCT USAGE INNOVATION
  10. 10. © Connector 2015 8. EXPERIMENT WITH eCOMMERCE
  11. 11. © Connector 2015 9.PREPARE FOR AND RESPOND IN A CRISIS ● ● ● ● ● s
  12. 12. © Connector 2015 10. USE DIGITAL TOOLS FOR WEBSITE OPTIMISATION
  13. 13. Innovation Case Studies www.DigitalFood.ie
  14. 14. © Connector 2015 1. CRAFT BREWERY OFFERS DIY BEER KITS
  15. 15. © Connector 2015 2. TAX FIRM CREATES CRAFT BEER FOR ACCOUNTANTS ONLY
  16. 16. © Connector 2015 3. ICE-CREAM FLAVORED CRAFT BEER COMBATS CLIMATE CHANGE
  17. 17. © Connector 2015 4. SACHETS TRANSFORM REGULAR BEER INTO CRAFT-STYLE BREW
  18. 18. www.DigitalFood.ie Beer Marketing Case Studies
  19. 19. © Connector 2015 Yeastie Boys Source: http://www.trendhunter.com/trends/digital-ipa
  20. 20. © Connector 2015 Yeastie Boys Source: http://www.trendhunter.com/trends/digital-ipa
  21. 21. © Connector 2015 New Belgium Brewing Source: http://mashable.com/2010/08/27/beer-social-media/
  22. 22. © Connector 2015 New Belgium Brewing Source: http://mashable.com/2010/08/27/beer-social-media/
  23. 23. © Connector 2015 Schlafly Beer Source: http://www.branddrivendigital.com/schlafly-beer-social-media/
  24. 24. © Connector 2015 Schlafly Beer Source: http://www.branddrivendigital.com/schlafly-beer-social-media/
  25. 25. © Connector 2015 Dogfish Head Beer Source: http://www.stephenzoeller.com/building-a-brand-dogfish-head-craft-brewery/
  26. 26. © Connector 2015 Dogfish Head Beer Source: http://www.branddrivendigital.com/schlafly-beer-social-media/
  27. 27. © Connector 2015 Heavy Seas Beer Source: http://www.abc2news.com/business/consumer/heavy-seas-makes-special-fielders-choice-cal-ripken-beer
  28. 28. © Connector 2015 Heavy Seas Beer Source: http://www.abc2news.com/business/consumer/heavy-seas-makes-special-fielders-choice-cal-ripken-beer
  29. 29. © Connector 2015 Deschutes Brewery Source: http://north.com/thinking/deschutes-brewery-using-social-media-wisely/
  30. 30. © Connector 2015 Deschutes Brewery Source: http://north.com/thinking/deschutes-brewery-using-social-media-wisely/
  31. 31. © Connector 2015 Victory Beer Source: http://www.visitphilly.com/nightlife/philadelphia/victory-brewing-company/
  32. 32. © Connector 2015 Victory Beer Source: http://www.visitphilly.com/nightlife/philadelphia/victory-brewing-company/
  33. 33. © Connector 2015 Narragansett Beer Source: http://mashable.com/2010/08/27/beer-social-media/
  34. 34. © Connector 2015 Narragansett Beer Source: http://mashable.com/2010/08/27/beer-social-media/
  35. 35. © Connector 2015 SUMMARY ● Get to know your customer, their interests so you can generate content that engages. ● Use tools to measure social media analytics in real time so you can see what’s working and what’s not, allowing you to adjust your marketing! ● Track your brand, keywords and hashtags across social so you can be ‘always on’ and respond to any customer feedback/queries! ● Be innovative! Don’t be afraid to try something new to attract engage new/existing customers. ● Work with the best agency team you can afford as it is worth the investment! ● Share this with your brewer friends as they will owe you a beer in return!
  36. 36. © Connector 2015 CHEERS FROM US! Our team at DigitalFood.ie love a cold craft beer after a hard day at the office! This Craft Beer eBook was brewed with love by Ivan Adriel with help from Stefan Krupp under the watchful eye of master brewer Conor Lynch. Delicious design courtesy of Giovanna Marques. Need digital marketing help?! Please email team@digitalfood.ie or call Jason on +353 1 906 0006
  37. 37. Delicious Digital Marketing for Craft Beers Brands www.DigitalFood.ie

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