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Strategic Creativity
How to combine strategic and creative link building
to win big
Strategic creativity
How to combine strategic and
creative link building to win big!
What am I going to be talking about?
The issue with link building
The challenge with link
building
Why creative link build...
F i rst l y, l et ' s st a rt w i t h w h y l i n k s a re a
p a i n !
W e k n o w s e ar ch e n g ine s l o v e t h e m
B u t b l o gge r s l o v e t h e m m o r e !
F ir s t ly , s e a r ch e ng ine s lov e t he mW h i ch m e a ns ….t hat s e ar ch e n g i nes h a t e
t h e m !
People are admitting that they can’t build links
They don’t
create the
correct
content
Lack of data
or budgets
They don’t
understand
their audience
They don’t
understand
o...
They are not relevant
They put all their
efforts into large
creatives
This is why most brands fail with links
What am I going to be talking about?
The issue with link building
The challenge with link
building
Why creative link build...
When creative is not enough
Campaign launch Lack of links after campaign
1.94 billion
REACTIVE PROACTIVE
PLANNED
Strategic Creativity
Links always ON
REACTIVE PROACTIVE
PLANNED
Strategically Creative – Provident
REACTIVE PROACTIVE
PLANNED
Strategically Creative – Provident
Targeted local politicians and celebrities to
increase posit...
REACTIVE PROACTIVE
PLANNED
Strategically Creative – Provident
Supported by key events and third party
company activity:
Results
250
Links built over
a 2 year period
1
DADI Awards
Commendation
180
Links from
Unbroken Britain
campaign alone
1st...
REACTIVE PROACTIVE
PLANNED
Strategic Creativity– thortful.com
REACTIVE PROACTIVE
PLANNED
Strategic Creativity– thortful.com
REACTIVE PROACTIVE
PLANNED
Strategic Creativity– thortful.com
185
Links
Results
What am I going to be talking about?
The issue with link building
The challenge with link
building
Why creative link build...
Misspellings
http://tools.seobook.com/s
pelling/keywords-typos.cgi
Social media links
Partnerships
Check your content marketing calendar
Thank you
0333 4559300
david@connective3.com
connective3.com
Strategic Creativity - Using a creative and technical approach to improve link acquisition - David White, Content Marketin...
Strategic Creativity - Using a creative and technical approach to improve link acquisition - David White, Content Marketin...
Strategic Creativity - Using a creative and technical approach to improve link acquisition - David White, Content Marketin...
Strategic Creativity - Using a creative and technical approach to improve link acquisition - David White, Content Marketin...
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Strategic Creativity - Using a creative and technical approach to improve link acquisition - David White, Content Marketing Director, connective3

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David's process behind creating successful link building strategies. This deck is designed to help you to create a strategy that not only delivers links in the long term but allows you to build links on a daily basis, ensuring sustained visibility and performance from your digital PR strategy. Every brand has linkable assets, even if they don’t know about them yet, David will help you to discover these and use them to benefit your online performance.

Published in: Marketing
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Strategic Creativity - Using a creative and technical approach to improve link acquisition - David White, Content Marketing Director, connective3

  1. 1. Strategic Creativity How to combine strategic and creative link building to win big
  2. 2. Strategic creativity How to combine strategic and creative link building to win big!
  3. 3. What am I going to be talking about? The issue with link building The challenge with link building Why creative link building isn’t enough Actions you can implement tonight that will build links to your site
  4. 4. F i rst l y, l et ' s st a rt w i t h w h y l i n k s a re a p a i n !
  5. 5. W e k n o w s e ar ch e n g ine s l o v e t h e m
  6. 6. B u t b l o gge r s l o v e t h e m m o r e !
  7. 7. F ir s t ly , s e a r ch e ng ine s lov e t he mW h i ch m e a ns ….t hat s e ar ch e n g i nes h a t e t h e m !
  8. 8. People are admitting that they can’t build links
  9. 9. They don’t create the correct content Lack of data or budgets They don’t understand their audience They don’t understand outreach tactics Last year I said this was because:
  10. 10. They are not relevant They put all their efforts into large creatives This is why most brands fail with links
  11. 11. What am I going to be talking about? The issue with link building The challenge with link building Why creative link building isn’t enough Actions you can implement tonight that will build links to your site
  12. 12. When creative is not enough Campaign launch Lack of links after campaign
  13. 13. 1.94 billion
  14. 14. REACTIVE PROACTIVE PLANNED Strategic Creativity
  15. 15. Links always ON
  16. 16. REACTIVE PROACTIVE PLANNED Strategically Creative – Provident
  17. 17. REACTIVE PROACTIVE PLANNED Strategically Creative – Provident Targeted local politicians and celebrities to increase positive press whilst supporting digital:
  18. 18. REACTIVE PROACTIVE PLANNED Strategically Creative – Provident Supported by key events and third party company activity:
  19. 19. Results 250 Links built over a 2 year period 1 DADI Awards Commendation 180 Links from Unbroken Britain campaign alone 1st Position rankings for ‘Doorstep loans’
  20. 20. REACTIVE PROACTIVE PLANNED Strategic Creativity– thortful.com
  21. 21. REACTIVE PROACTIVE PLANNED Strategic Creativity– thortful.com
  22. 22. REACTIVE PROACTIVE PLANNED Strategic Creativity– thortful.com
  23. 23. 185 Links Results
  24. 24. What am I going to be talking about? The issue with link building The challenge with link building Why creative link building isn’t enough Actions you can implement tonight that will build links to your site
  25. 25. Misspellings http://tools.seobook.com/s pelling/keywords-typos.cgi
  26. 26. Social media links
  27. 27. Partnerships
  28. 28. Check your content marketing calendar
  29. 29. Thank you 0333 4559300 david@connective3.com connective3.com

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