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SEO & Content Marketing for Startups StartCon 2016 - James Norquay

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SEO & Content Marketing for Startups. Learn strategies and plan how to grow organic traffic. Presented at StartCon 2016 by James Norquay

Published in: Business

SEO & Content Marketing for Startups StartCon 2016 - James Norquay

  1. 1. Actionable Strategies to grow traffic from SEO & Content Marketing for your startup
  2. 2. - Grew a network of Entertainment sites to over 24 million unique visitors from SEO & Growth. -Worked with countless Enterprise Brands to drive growth from SEO & Content -Worked with well known Australian Startups to drive SEO & Content growth. James Norquay – Director Prosperity Media
  3. 3. @connections8
  4. 4. Start planning EARLY for all blog content at the START of the year
  5. 5. Collect content ideas from Google auto suggest and Google KeywordTool
  6. 6. AnswerThe Public – Content Idea Generation
  7. 7. @connections8 April Fools Content
  8. 8. @connections8 Blog Quizzes
  9. 9. @connections8 Weekly Blog Roundups of Content
  10. 10. @connections8 Survey Data Based Content - Use Google Consumer Surveys
  11. 11. @connections8 EGO Bait & Expert Roundups - Focus on mid tier influencers
  12. 12. @connections8 Expert Interviews
  13. 13. Creative Web Application - Death by Caffeine App http://www.caffeineinformer.com/death-by-caffeine 2,800 Backlinks
  14. 14. http://rcs.seerinteractive.com/money/ How Startups Make Money Content Asset 626 Backlinks http://rcs.seerinteractive.com/money/
  15. 15. @connections8 Use your Social Media followers for content
  16. 16. @connections8 Content needs to be of a technical nature 14,000 +Visitors from Reddit in 24 hours!
  17. 17. Using SEMRush.com & Ahrefs.com - ForTop Links &Top Content Ideas From Competitors
  18. 18. @connections8 Deals Website to promote all business offers
  19. 19. @connections8 Search term “Buy Sunglasses Online” Whirlpool.net.au + Quora.com – Great for joining in with discussion & helping with relevant areas.
  20. 20. @connections8 Email influencers and ask them to SHARE blog content
  21. 21. Reviews targeting influencers
  22. 22. @connections8 Direct Mail Content Campaign
  23. 23. @connections8 Direct Mail Content Campaign
  24. 24. @connections8 How to Find Creators = Buzzsumo.com & Followerwonk.com
  25. 25. Slide ShareYour Best Content Assets and Presentations on your blog & cross promote
  26. 26. @connections8 Cross promote your own content on Linkedin & Medium (offer only 30%) of the content and link back to original source on company blog.
  27. 27. @connections8 Additional Content Promotion Ideas Organic – - Your Website - Email List - Share on Social - Post on Forums - Share on Content sites like Slide share & visual.ly Pitch to media - Guest Post Paid – - Paid Email on 3rd party list. - Sponsored Social update - Social Media Ads - Paid Search or Display ads - Content Discovery Outbrain
  28. 28. @connections8
  29. 29. @connections8 SEO Basics Some Important Elements
  30. 30. @connections8 SEO Basics URL Structure
  31. 31. @connections8 SEO Basics Key Ranking Metrics
  32. 32. @connections8 On Page Elements are important
  33. 33. @connections8 Screaming Frog Great tool for website crawling and looking for Issues.
  34. 34. @connections8 Technical SEO is Highly Important.
  35. 35. smo.knowem.com - Social Media Mark Up
  36. 36. Schema.org Mark Up
  37. 37. Ensure you monitor website content Bing WebmasterTools + Google Search Console http://www.bing.com/toolbox/webmaster https://www.google.com/webmasters/
  38. 38. Finally Get website speed right!
  39. 39. ThankYou 1300 886 452 hello@prosperitymedia.com.au

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