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Online Retailer 2015 Sydney - eCommerce SEO 101

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James Norquay Consulting Director at Prosperity Media presentation for Online Retailer 2015 in Sydney - Day 1. Online Retailer is the largest eCommerce event in Australia.

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Online Retailer 2015 Sydney - eCommerce SEO 101

  1. 1. @Connections8 // ProsperityMedia.com.au SEO 101 By James Norquay
  2. 2. Who I am – James Norquay - 9+ years experience in SEO and Digital Marketing Consulting Director SEO & Content Marketing @ Prosperity Media - Experience in ASX and global US based companies and experience on Start Ups and SMBs. - Rated in the top 25 global SEO’s by Moz.com - Have headed up SEO and digital marketing directly with the following businesses over the last few years: @Connections8 // ProsperityMedia.com.au
  3. 3. @Connections8 // ProsperityMedia.com.au
  4. 4. 17.9 Million Australians Are Online! Over 17.9 million Australians are online and a VERY large percentage of these users are searching on Google (92%+) on a monthly basis, so SEO is very important in reaching key customers. Also 47% are now mobile based users with 39% being desktop based and 13% on Tablets. Source: IABAustralia @Connections8 // ProsperityMedia.com.au
  5. 5. Google dominates the Australian Market - 90%+ market share! @Connections8 // ProsperityMedia.com.au
  6. 6. Organic vs. Paid Paid Organic @Connections8 // ProsperityMedia.com.au
  7. 7. First Position Average CTR @Connections8 // ProsperityMedia.com.au
  8. 8. First Key Elements of SEO 1. URL 2. On Page 3. Links 4. Anchor Text Source: Moz @Connections8 // ProsperityMedia.com.au
  9. 9. @Connections8 // ProsperityMedia.com.au
  10. 10. Pick a BRANDABLE domain! Source: Domain Name Sales
  11. 11. Good domains are very expensive! Source: Domain Name Sales @Connections8 // ProsperityMedia.com.au
  12. 12. URL Set up on your site for SEO Benefit GOOD domain name structure: BAD domain name structure: @Connections8 // ProsperityMedia.com.au
  13. 13. @Connections8 // ProsperityMedia.com.au
  14. 14. Link Building is Still Very Important Source: Moz @Connections8 // ProsperityMedia.com.au
  15. 15. Examples of Link Styles @Connections8 // ProsperityMedia.com.au
  16. 16. Link Building is more about Quality over Quantity in 2015 Link building has changed - it is more important than ever to implement a high quality link building strategy that is future proofed. @Connections8 // ProsperityMedia.com.au
  17. 17. Ahrefs.com – Link Analysis & Audits – Review Your Competitors Link Profiles! @Connections8 // ProsperityMedia.com.au
  18. 18. Track Brand Mentions on Mention.com + Google Alerts & Ask for Link Backs @Connections8 // ProsperityMedia.com.au
  19. 19. Quick Link Placements – About.me & Crunchbase.com @Connections8 // ProsperityMedia.com.au
  20. 20. Forum Websites for link acquisition - Whirlpool.net.au & Quora.com
  21. 21. Deal Websites for link acquisition – Vogue, OzBargain & RetailMeNot @Connections8 // ProsperityMedia.com.au
  22. 22. Think about any offline stores for your business! You can acquire links for online eCommerce Store! @Connections8 // ProsperityMedia.com.au
  23. 23. Guides can be a great way to acquire links, here is a great eCommerce Guide for Suitcases. @Connections8 // ProsperityMedia.com.au
  24. 24. Think about any stockiest or product partners your eCommerce site currently has. Ask for links back on resource pages! @Connections8 // ProsperityMedia.com.au
  25. 25. Don’t over do things! Interflora was penalised heavily by Google for placing over 150+ similar Advertorials. Don’t use identical copies on a huge number of websites. Keep things natural and BRANDED. @Connections8 // ProsperityMedia.com.au
  26. 26. Don’t Use Low Quality Link Building @Connections8 // ProsperityMedia.com.au
  27. 27. @Connections8 // ProsperityMedia.com.au
  28. 28. On-Page SEO – Key Elements @Connections8 // ProsperityMedia.com.au
  29. 29. Facebook Mark Up & Twitter Markup Tags @Connections8 // ProsperityMedia.com.au
  30. 30. Do Not Duplicate Website Content @Connections8 // ProsperityMedia.com.au
  31. 31. Technical SEO is still very important! @Connections8 // ProsperityMedia.com.au
  32. 32. Ensure page speed is FAST! Delays mean a loss in revenue! @Connections8 // ProsperityMedia.com.au
  33. 33. HTTPS is important for Online Retail websites @Connections8 // ProsperityMedia.com.au
  34. 34. SEM Rush – Traffic Analysis @Connections8 // ProsperityMedia.com.au
  35. 35. Screaming Frog – Full Site Analysis @Connections8 // ProsperityMedia.com.au
  36. 36. Track your site on Google Webmaster Tools for Issues & Opportunities! Bing Webmaster Tools is worth using as well! @Connections8 // ProsperityMedia.com.au
  37. 37. Use Social Media Signals Source: Moz & JamesNorquay.com @Connections8 // ProsperityMedia.com.au
  38. 38. Remember low quality SEO can KILL your site! A low quality SEO strategy and low quality link building campaign can have this type of negative effect on your websites organic traffic. This is not one of our clients ! @Connections8 // ProsperityMedia.com.au
  39. 39. High Quality SEO can be very powerful if done correctly When SEO is completed correctly it can yield a 400,000 unique visitors per month increase in organic traffic. This is a current client! @Connections8 // ProsperityMedia.com.au
  40. 40. ProsperityMedia.com.au hello@ prosperitymedia.com.au 1300 886 452 @Connections8 // ProsperityMedia.com.au

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