How To Utilize Social Media Sites For SEO


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Social Media is a key to any SEO Strategy, James Norquay gave this presentation at the recent SEO Sydney Meetup in Sydney to over 50 people. If you want to use Twitter, Pinterest and other social media sites for link building here is a how to guide. James Norquay blogs at:

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How To Utilize Social Media Sites For SEO

  1. 1. How to Utilize Social Media Sitesfor SEO Benefit!By James NorquaySenior Consultant –SEO & Social Media @connections8
  2. 2. Who Am I?• James Norquay• 7+ Years SEO/Social Media Experience• Worked for – Aegis Media / Columbus Search, Virgin Mobile, Havas Digital, RJ Network, Various Private SEO contract roles + Many more online contracts.• Regular Poster on the following sites: Ranked 10 out of 11,783+ global SEO’s on SEOmoz@connections8
  3. 3. Back in 2010 A Quote from our friendMatt Cutts• Don’t look at us where we are today, but look at the direction we are moving and what we are focusing on, the big five are the mobile web, local search, social, blended results in the search engine results and HTML5. Matt Cutts - Pubcon 2010- This was a good sign back in 2010 and prior to this that search was going more Social!!@connections8
  4. 4. Recent SEO Research shows the increase inimportance of social media elements! Source:
  5. 5. 8 of the most popular Social Sites! Question – How can we use@connections8 them for SEO benefit?
  6. 6. Google+ Profile Opportunity Link up your social profiles on Google+, also link up your contributor websites for Rel Author.@connections8
  7. 7. Push content onto Google+ Today!@connections8
  8. 8. Google+ SEO Opportunity – Use Great Content - View Google Ripples data to pin point who your key brand ambassadors are!@connections8
  9. 9. H&M on Google+ Business PagesH&M posts article aboutSpring Fashion 2012,generating a lot ofdiscussion.
  10. 10. A Search for “Spring Fashion 2012”H&M Google+placement due tosharing@connections8
  11. 11. Google+ SEO Opportunity -Google Australian +1’s my link in the comments section here.@connections8
  12. 12. Google+ Brand Pages Promoted in SERP Results! - Google+ Pages are now showing within search results.@connections8
  13. 13. Rel Author Use – On Blogs (Google+)@connections8
  14. 14. Facebook SEO Opportunity - Create apps which emphasise sharing back to the main website! - 5,590 link built to destination site from Facebook app. - People love give away!
  15. 15. Twitter SEO Opportunity Source: ets-effect-rankings-unexpected- case-study
  16. 16. Twitter SEO Opportunity – Basic Elements - Make sure your profile is optimized and you have relevant links!@connections8
  17. 17. Connect with influencers! Target Re Tweets of your links!@connections8
  18. 18. How to find the influencers? http://www.topsy.com
  19. 19. Linkedin SEO Opportunity Profile titles are important for SEO, also profile links use to be SEO friendly by now Google has implemented a re direct, still can be good for traffic but !
  20. 20. Stumble Upon SEO Opportunity Share Great Content! 1,800 views sent to the Debt Consolidation website. (Catch on with Trends) 1.2 million views sent to the World Sunlight map website!@connections8
  21. 21. Make Info graphics people love!@connections8
  22. 22. Wikipedia SEO Opportunity- Searching for articles on Wikipedia which are outdated lookingfor opportunities to update. You can use your related websiteusing the above syntax, easy way to build links with new content!
  23. 23. Tumblr SEO Opportunity - Share great content on tumblr and link to your website.@connections8
  24. 24. Pinterest SEO Opportunity – Make Great infographics or image people love! •14,000 RE pins •40,000+ website visitors from the image. Source: on-pinterest-driving-big-traffic-and- making-pinterest-a-real-marketing- solution
  25. 25. Pinterest SEO Opportunity - 40,000+ Additional Visitors in a 1 day period from Pinterest. Source: big-traffic-and-making-pinterest-a-real-marketing-solution@connections8
  26. 26. Make Sure you also have sharing buttons!@connections8
  27. 27. Take Away – Great Content = Great Links Source:
  28. 28. Any Questions?@connections8
  29. 29. Thank You.• Where to Contact me:Blog: http://JamesNorquay.comTwitter: