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eCommerce SEO & Content Marketing 101

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eCommerce SEO & Content Marketing 101

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eCommerce SEO & Content Marketing 101

  1. 1. Picking the right domain is important Exact Match is still good ECOMMERCE SEO & CONTENT 101 BY JAMES NORQUAY
  2. 2. Google is the main player in Australia
  3. 3. Paid Listings SEO Listings
  4. 4. Average CTR for page 1.
  5. 5. KEY ELEMENTS OF SEO ARE: 1. URL 2. ON PAGE 3. LINKS 4. SOCIAL
  6. 6. Picking the right domain is important Exact Match is still good DOMAIN AND URL
  7. 7. Picking the right domain is important Exact Match is still good PICKINGTHE RIGHT DOMAIN IS IMPORTANT EXACT MATCH IS STILL GOOD
  8. 8. GOOD DOMAINS ARE VERY EXPENSIVE
  9. 9. GOOD domain name structure: BAD domain name structure: URL SET UP ONYOUR SITE FOR SEO BENEFIT
  10. 10. Backlinks
  11. 11. Links are still highly important – 40%+ of ranking
  12. 12. Types of links
  13. 13. Link building has changed it is more important than ever to implement a high quality link building strategy which is future proofed. LINK BUILDING QUALITY NOT QUANTITY
  14. 14. QUICKWAYSTO GAIN QUALITY LINKS Looking at competitor link profiles and videos.
  15. 15. QUICK WAYSTO GAIN LINKS
  16. 16. Interflora was penalised heavily by Google for placing over 150+ similarAdvertorials. Don’t use similar copy on a huge number of websites. Keep things natural. DON’T OVER DOTHINGS
  17. 17. DON’T USE SPAMMY LINK BUILDING You will probably receive this warning from Google if you do:
  18. 18. On site andTechnical SEO
  19. 19. ON PAGE SEO KEY ELEMENTS
  20. 20. Freshness of Content
  21. 21. Slow websites can cost your business money!
  22. 22. HTTPS is a ranking signal
  23. 23. Good = Social Shares + Keep users on site Not that great = Multiple touch points and takes users off site! Social Buttons GetTHEM RIGHT!!!
  24. 24. DO NOT DUPLICATE WEBSITE CONTENT
  25. 25. On site elements are important
  26. 26. Screaming Frog
  27. 27. TRACKYOUR SITE IN GOOGLE SEARCH CONSOLE ON A DAILY BASIS FORTECHNICAL ISSUES
  28. 28. Schema.org Reviews a must for eCommerce
  29. 29. Rel Canonical Use
  30. 30. Content Marketing 101 and Strategies
  31. 31. Content Marketing 101
  32. 32. @connections8 http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/ Interview someone REALLY interesting
  33. 33. @connections8 Interviews can yield HUGE shares and links
  34. 34. @connections8 Get your Facebook Fans to help make your content and then get them to share it!!!
  35. 35. @connections8 200,000 Visitors just from sharing High quality FOOD IMAGES on Pinterest
  36. 36. @connections8 DealsWebsite to promote all business offers = Winning
  37. 37. @connections8 Emerging Image Sharing Sites = Winning Polyvore.com ImgFave.com
  38. 38. @connections8 Whirlpool.net.au + Quora.com = Still driving HUGE TRAFFIC!!! Search term “Buy Sunglasses Online”
  39. 39. @connections8 Social Buttons Good = Social Shares + Keep users on site Not that great = Multiple touch points and takes them off site!
  40. 40. @connections8 Additional Social Sharing Ideas
  41. 41. @connections8 Email influencers and ask them to SHARE content
  42. 42. @connections8 BuzzFeed can work but you need the RIGHT content Even CommBank is doing it now…
  43. 43. #RCS Content Marketing 2,500 backlinks
  44. 44. Creative Web Application - Death by Caffeine App 1,800 Backlinks
  45. 45. Worldwide Etiquette Map - Swissotel 160 backlinks
  46. 46. Slide ShareYour Best Content Assets and Presentations
  47. 47. Visualize data sets
  48. 48. Weekly Roundups of content
  49. 49. SEOTools
  50. 50. SEM Rush.com
  51. 51. Monitor Backlinks.com
  52. 52. @connections8 Buzzsumo.com & Followerwonk.com
  53. 53. Screaming Frog www.screamingfrog.co.uk/seo-spider/
  54. 54. Ahrefs.com
  55. 55. smo.knowem.com Social Media OptimizerTool
  56. 56. Bing WebmasterTools http://www.bing.com/toolbox/webmaster
  57. 57. Q & A

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