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eCommerce Content Marketing & SEO

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James Norquay will show you tips and tactics for growing organic traffic in 2017/ 2018. These tactics are from years of SEO and Online Marketing experience working with mid to large eCommerce companies.

Published in: Marketing
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eCommerce Content Marketing & SEO

  1. 1. 2004 – 2009 - Built my own network of sites, 24 million + visitors. Most sold, some still running.
  2. 2. 2009 – 2012 – Helped start the SEO & Content team for Columbus Search + Worked in-house at Virgin Mobile. Primary focus was big business SEO for clients such as -
  3. 3. 2012 – Started Prosperity Media. We work with Funded Startups and mid to large business. Our main Focus is – SEO, Technical SEO, Digital PR & Content Marketing for Established Business and funded Companies.
  4. 4. Wildcard SSL example on Kogan.
  5. 5. Supercheap Auto not on SSL sitewide
  6. 6. Optus not on SSL sitewide
  7. 7. Rebel Sport not on SSL sitewide
  8. 8. Kathmandu not on SSL sitewide
  9. 9. A ONE second delay could mean 7% loss in conversion!
  10. 10. https://developers.google. com/speed/pagespeed/ins ights/
  11. 11. Schema.org
  12. 12. Hreflang on any international based content
  13. 13. Ensure you use unique titles and descriptions on your website!
  14. 14. Featured Snippets for Conversion - Find questions related to your site. - Provide a clear answer - Offer value added answer compared to competition. - Make it easy for your site to be found and ensure you are at least DR40+
  15. 15. Featured Snippets – How Common – GetStat Data
  16. 16. Image visibility is still highly important Guide here - jamesnorquay.com/10-tips-to-get-more-traffic-from-google-images/
  17. 17. Compare Analytics YOY - Update Content & Make it relevant for 2017/2018!
  18. 18. Screaming Frog Analysis – Sitewide Crawl
  19. 19. https://prosperitymedia.com.au/ecommerce-seo-tips/ Further eCommerce SEO Tips
  20. 20. It is important to utilise a diverse link building strategy to maintain a natural looking backlink profile. It is also important to note that link building still counts for 40%+ of overall SEO ranking as per Moz research.
  21. 21. Competitive link acquisition opportunities Ahrefs + Majestic ect
  22. 22. High quality link acquisition via content
  23. 23. Do you have any physical locations at shopping centers? Ask for links back on these websites.
  24. 24. Review who is stealing your image content and ask for a link back.
  25. 25. Review who your suppliers are and ask for links back, draw up a list of all suppliers.
  26. 26. Share all your best business deals and discounts on deal sites.
  27. 27. Make a fake ecommerce product
  28. 28. Create Content Calendar at the start of the year for all key events and tie your content to these.
  29. 29. https://www.google.com/analytics/surveys/ Use Google Consumer Surveys Low Cost Survey Answers in your target region
  30. 30. Use Ahrefs.com to search for top shared content or BuzzSumo.com
  31. 31. Organic – - Your Website - Email List - Share on Social - Post on Forums - Share on Content sites - Pitch to media - Guest Post Paid – - Paid Email on 3rd party list. - Sponsored social update - Social Media Ads - Paid Search or Display ads - Content Discovery
  32. 32. Ever been featured on TV ensure you re use the video content for Facebook ads
  33. 33. Missed Opportunity for content on this page by Forever New you can also use a page like this in Advertising campaigns.
  34. 34. Low Quality links – Disavow or take down + Be on the look out for Negative SEO attacks https://support.google.com/webmasters/answer/2648487?hl=en
  35. 35. SEM Rush
  36. 36. Ahrefs
  37. 37. Monitor Backlinks
  38. 38. Sistrix.com
  39. 39. ubersuggest.io
  40. 40. Hunter.io
  41. 41. Builtwith.com
  42. 42. Answerthepublic.com
  43. 43. Google Search Console
  44. 44. http://www.bing.com/toolbox/webmaster Bing Webmaster Tools
  45. 45. searchengineland.com
  46. 46. HTTPS://MOZ.COM/BLOG moz.com/blog
  47. 47. prosperitymedia.com.au/blog/
  48. 48. inbound.org
  49. 49. Good Book – The Art of SEO

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