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Web 2.0, Marketing and Libraries

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Presented at the Public Libraries Network Victoria - LibMark eMarketing Seminar - Friday 23rd October 2009

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Web 2.0, Marketing and Libraries

  1. 1. Web 2.0, Marketing and Libraries <ul><li>Michelle McLean </li></ul><ul><li>Information Librarian </li></ul>
  2. 2. Web 2.0 and Marketing <ul><li>Direct Marketing </li></ul><ul><li>Indirect Marketing </li></ul><ul><li>Monitoring </li></ul><ul><li>Assessing </li></ul>http://www.hiddenpixels.com/designer-and-developer-resources/free-icons/
  3. 3. Blogs http://www.develementllc.com/m/blogs/a/blog_trends_software.jpg
  4. 4. Blogs <ul><li>Events </li></ul><ul><li>News </li></ul><ul><li>Reviews </li></ul><ul><li>Teens </li></ul><ul><li>Community </li></ul><ul><li>Local History </li></ul>
  5. 5. Blogs <ul><li>Book Clubs </li></ul><ul><li>New releases </li></ul><ul><li>Construction </li></ul><ul><li>Reference queries </li></ul><ul><li>User feedback </li></ul>
  6. 6. Social networking
  7. 7. Social Networking <ul><li>Catalogue </li></ul><ul><li>Events </li></ul><ul><li>Library portal </li></ul><ul><li>User feedback </li></ul><ul><li>Reference service </li></ul>
  8. 8. Flickr <ul><li>Virtual tour </li></ul><ul><li>Buildings </li></ul><ul><li>Events </li></ul><ul><li>Local history </li></ul><ul><li>Custom images </li></ul>
  9. 9. Flickr <ul><li>Library staff </li></ul><ul><li>New resources </li></ul><ul><li>Storage </li></ul>
  10. 10. Microblogs - Twitter <ul><li>Updates </li></ul><ul><li>Events </li></ul><ul><li>New resources </li></ul><ul><li>News </li></ul><ul><li>Library services </li></ul>
  11. 11. Book sharing <ul><li>Tagging </li></ul><ul><li>User reviews </li></ul><ul><li>Linked editions </li></ul><ul><li>Similar titles </li></ul>
  12. 12. Podcasts <ul><li>Virtual tours </li></ul><ul><li>Storytimes </li></ul><ul><li>How to </li></ul><ul><li>News </li></ul>
  13. 13. Podcasts <ul><li>Audio excerpts </li></ul><ul><li>Events </li></ul><ul><li>Oral history </li></ul><ul><li>Reviews </li></ul>
  14. 14. Videos <ul><li>How to </li></ul><ul><li>Events </li></ul><ul><li>Virtual tours </li></ul><ul><li>Construction </li></ul>
  15. 15. Videos <ul><li>Advertisements </li></ul><ul><li>Competitions </li></ul><ul><li>Resources </li></ul><ul><li>Services </li></ul>
  16. 16. QR Codes <ul><li>Mobile Devices </li></ul><ul><li>Branch details </li></ul><ul><li>News </li></ul><ul><li>Exhibitions </li></ul><ul><li>Tours </li></ul>
  17. 17. RSS <ul><li>Blogs </li></ul><ul><li>Events </li></ul><ul><li>Catalogue </li></ul><ul><li>Podcasts </li></ul><ul><li>Website </li></ul>
  18. 18. Social bookmarking <ul><li>Special events </li></ul><ul><li>Subject guides </li></ul><ul><li>Reference links </li></ul><ul><li>Kids and teen links </li></ul><ul><li>Summer Reading </li></ul>
  19. 19. Widgets <ul><li>Library toolbar </li></ul><ul><li>Catalogue search </li></ul><ul><li>Database search </li></ul><ul><li>Embedded video </li></ul><ul><li>Web 2.0 widgets </li></ul>
  20. 20. Mashups <ul><li>Google Maps </li></ul><ul><li>Books screensaver </li></ul><ul><li>IM in the catalogue </li></ul>
  21. 21. Wikis <ul><li>Wikipedia </li></ul><ul><li>Subject guides </li></ul><ul><li>Fiction series </li></ul><ul><li>Community information </li></ul><ul><li>Reading programs </li></ul>
  22. 22. Security <ul><li>Stored online </li></ul><ul><li>Question of ownership </li></ul><ul><li>Backups </li></ul>http://www.pnl.gov/breakthroughs/issues/2005-issues/fall/images/cyber_security.jpg
  23. 23. Monitoring <ul><li>Google Alerts </li></ul><ul><li>Twitter Search </li></ul><ul><li>RSS </li></ul><ul><li>Online tools </li></ul>
  24. 24. Assessment <ul><li>Visits </li></ul><ul><li>Subscribers </li></ul><ul><li>Place shifted content </li></ul><ul><li>User surveys </li></ul>
  25. 25. Resources you need <ul><li>Logins </li></ul><ul><li>Enthusiastic staff </li></ul><ul><li>Regular content </li></ul><ul><li>Promotion </li></ul><ul><li>Risk-taking </li></ul>
  26. 26. Which tool for which purpose <ul><li>Need first </li></ul><ul><li>Look at options </li></ul><ul><li>User behaviour </li></ul><ul><li>Ask users </li></ul><ul><li>Assess use </li></ul>
  27. 27. Thanks! Michelle McLean Casey-Cardinia Library Corporation [email_address] connectinglibrarian.com twitter.com/michelleamclean

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