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Invisible Ink and other uses of Library 2.0

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Presentation to the Gulliver Forum in February 2007 on how my public library is using a blog and how other libraries are useing Web 2.0 tools to provide service to their users.

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Invisible Ink and other uses of Library 2.0

  1. 1. “ Invisible Ink” and other uses of library 2.0 Michelle McLean Casey-Cardinia Library Corporation
  2. 2. What is <ul><li>Casey-Cardinia’s public blog </li></ul><ul><li>Hosted at Vicnet </li></ul><ul><li>Using Word Press software </li></ul><ul><li>RSS feed </li></ul><ul><li>Staff administration </li></ul><ul><li>Content </li></ul>
  3. 3. Why a blog?
  4. 4. Why a blog? <ul><li>Personal experience </li></ul><ul><li>Marketing </li></ul><ul><li>News </li></ul><ul><li>Publicly consumable information </li></ul><ul><li>Connecting with users and our community </li></ul><ul><li>Comments enabled for 2 way communication </li></ul>
  5. 5. Why blog this way? <ul><li>Advantages: </li></ul><ul><li>Branding </li></ul><ul><li>Part of website </li></ul><ul><li>Secure </li></ul><ul><li>Visibility </li></ul><ul><li>Disadvantages: </li></ul><ul><li>Technical reliance on Vicnet </li></ul><ul><li>Can only have 1 blog with current setup </li></ul>
  6. 6. Response to the blog <ul><li>26 blog posts </li></ul><ul><li>8,554 hits September 06 - January 07 </li></ul><ul><li>3,611 hits January 07 alone </li></ul><ul><li>Mostly “lurkers” </li></ul><ul><li>9 unique Comments received </li></ul><ul><li>This! </li></ul>
  7. 7. Other uses of Web 2.0 in libraries <ul><li>In US public libraries </li></ul><ul><li>Lots of blogs </li></ul><ul><li>Wikis for local history, book clubs and more </li></ul><ul><li>Staff training (Learning 2.0) </li></ul><ul><li>Flickr </li></ul><ul><li>MySpace </li></ul><ul><li>Podcasting </li></ul><ul><li>Second Life and more…….. </li></ul><ul><li>In Australian libraries </li></ul><ul><li>Blogs - YPRL, ERL, Frankston, CCLC </li></ul><ul><li>Wikis - Reference Manual at ACU </li></ul><ul><li>Podcasting - Curtin Uni and many others </li></ul><ul><li>Staff training - YPRL </li></ul><ul><li>Second Life and more….. </li></ul>
  8. 8. Other uses of Web 2.0 in libraries <ul><li>Second </li></ul><ul><li>Life </li></ul>
  9. 9. In conclusion

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