London olympics


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London olympics

  1. 1. LONDON OLYMPICS 2012
  2. 2. Tourism and the 2012 GamesThe 2012 Games park near Stratford is attracting newtourists to the area. The upgraded Greenway cycle andwalking path provides an ideal viewing point for the parkwhile the site remains closed to the public.In 2011, a new initiative to bring tourists and visitors intothe area will involve a public waterbus "hop-on hop-off"route, from Limehouse Basin to waterways near theOlympic Park.
  3. 3. ENVIRONMENTAL POLICYThe Olympic Park will incorporate 45 hectares of wildlife habitat, with a total of 525bird boxes, and 150 bat boxes. Local waterways and riverbanks are to be enhanced aspart of the process.Renewable energy will also feature at the Olympics. It was originally planned toprovide 20% of the energy for the Olympic Park and Village from renewabletechnologies; however, this may now be as little as 9%.[ Proposals to meet the originaltarget included large-scale on-site wind turbines and hydroelectric generators in theRiver Thames. However, these plans were scrapped for safety reasons. The focus hassince moved to installing solar panels on some buildings, and providing theopportunity to recover energy from waste.Food packaging at the Olympics will be made from compostable materials – likestarch and cellulose-based bioplastics – where it cannot be re-used or re-cycled. Thiswill include fast food wrappers, sandwich boxes and drink cartons. After they havebeen used many of these materials will be suitable for anaerobic digestion (AD),allowing them to be made into renewable energy.
  5. 5. COUNTDOWNDuring the closing ceremony of the 2008 Olympics, the Olympic Flag wasformally handed over from the Mayor of Beijing to the Mayor of London. Thiswas followed by a section highlighting London,[107] One month later,the Olympic and Paralympic flags were raised outside the London City HallCountdown clock inTrafalgar Square.A countdown clock in Trafalgar Square was unveiled, 500 days before thegames. The same location hosted one of a number of events to mark a yearbefore the games.
  6. 6. SPORTSThe 2012 Summer Olympic programme features 26 sports and a total of 39 disciplines. The 2012Paralympic Games programme has 20 sports and 21 disciplines. For the first time, womensboxing is included in the programme, with 40 athletes competing in five different weightclasses. There is a special dispensation to allow the various shooting events to go ahead, whichwould otherwise be illegal under U.K. gun law.Londons bid featured 28 sports, in line with other recent Summer Olympics, but the IOC votedto drop baseball and softball from the 2012 Games two days after it selected London as the hostcity. The IOC reinforced its decision to drop both sports during the 2006 Winter Olympics afterthey lost votes for reconsideration and were scheduled for the last time at Beijing in2008. Following the decision to drop the two sports, the IOC held a vote on whether or not toreplace them. The sports considered were karate, squash, golf, roller sports andrugby sevens.Karate and squash were the two final nominees, but neither received enough votes to reach therequired two-thirds majority. The IOC has given the approval for the addition of golf and rugbysevens for the 2016 games.Even though formal demonstration sports were eliminated following the 1992 SummerOlympics,] special tournaments for non-Olympic sports can be run during the games, such asthe Wushu tournament at the 2008 Summer Olympics. There have been campaigns torunTwenty20 cricket, and Netballtournaments parallel with the 2012 games, but neithercampaign was successful.
  7. 7. BROADCASTINGThe International Broadcast Centre in June 2011The London 2012 Olympic Games will be the tenth Olympic Games (countingboth Summer and Winter Games) where Panasonics digital technologies willbe used as the official recording format, dating since the Barcelona 1992Olympic Games. The official international video will be produced anddistributed from the International Broadcast Centre (IBC) in London OlympicPark, in 1080/50i High-Definition (HD) format.[190] Panasonic announced thatDVCPRO HD will be the official recording format for capturing theGames. Olympic Broadcasting Services London (OBSL), the Host Broadcaster,will use P2 HD series equipment to support the broadcast of the competition.The cameras that will be used are the AG-HPX250, the company’s first P2 HDhandheld camcorder with AVC-Intra recording and two new AVCCAM HDhandheld camcorders, the AG-AC160 and AG-AC130, with Full HD imagers anda new, wider 21X HD zoom lens.According to the IOCs claim to providing over-the-air television coverage to asbroad a worldwide audience as possible, London 2012 is scheduled to bebroadcast by a number of regional broadcasters. The British BroadcastingCorporation (BBC) is the home broadcaster for the Olympics and Channel thehome broadcaster for the Paralympics. The BBC aims to broadcast by variouschannels all 5,000 hours of the Olympic Games.Much of the actualbroadcasting is originated by the Olympic Broadcasting Services (OBS). TheUnited States television rights currently owned by NBC account for over halfthe rights revenue for the IOC.Many television broadcasters granted rights tothe games have bureaux and studios in London, but since at least the 1988Olympic Winter Games in Calgary, rights-holder operations are hosted in thededicated International Broadcast Centre (IBC). Londons IBC is planned to beinside the security cordon of the Olympic Park.
  8. 8. CULTURAL OLYMPAIDThe Olympic Charter, the set of rules and guidelines for theorganization of the Olympic Games and for governing theOlympic Movement, states that"The OCOG shall organise aprogramme of cultural events which must cover at least theentire period during which the Olympic Village is open."The Cultural Olympiad comprises many programs with over 500events spread over four years over the whole of the UnitedKingdom, and culminating in the London 2012 Festival.
  9. 9. BIDDING PROCESSBy the bid submission deadline of 15 July 2003, nine citieshad submitted bids to host the 2012 Olympics. These citieswere Havana, Istanbul, Leipzig, London, Madrid, Moscow, New York City,Paris and Rio de Janeiro.On 18 May 2004, the International OlympicCommittee (IOC), as a result of a scored technical evaluation,reduced the number of cities to five: London, Madrid,Moscow, New York, and Paris.All five cities submitted their candidate file by 19 November2004, and were visited by the IOC inspection team duringFebruary and March 2005. The Paris bid suffered twosetbacks during the IOC inspection visit: a number of strikesand demonstrations coinciding with the visits and a reportcoming out that one of the key members of the Paris bidteam would face charges over alleged corrupt party politicalfinances.
  10. 10. MEDALSFirst glimpse of the medals in Trafalgar Square.A total of around 4,700 medals for the Olympic andParalympic Games are produced by theRoyal Mint. Themedal, designed by David Watkins, weighs 375–400g and is7mm thick, with the sport and discipline engraved on therim. Following recent tradition, the front of the medalfeatures Nike, the Greek goddess of victory, stepping fromParthenon. The reverse side features has the Games logo,the River Thames, and a series of lines symbolising theenergy of the athletes.
  11. 11. INTRODUCTIONThe 2012 Summer Olympic Games, officially the Gamesof the XXX Olympiad, will take placein London, England, United Kingdom from 27 July to 12August 2012.Following a bid headed by former Olympicchampion Sebastian Coe, London was selected as thehost city on 6 July 2005 during the 117th IOCSession in Singapore, defeating Moscow, New YorkCity, Madrid and Paris. London will become the firstcity to officially host the modernOlympic Games threetimes, having previously done so in 1908 and in 1948.While budgetary considerations for the games havegenerated some criticism, they have also beenwelcomed by others as having prompted aredevelopment of many of the areas of London inwhich events are to be held – particularly themedtowards sustainability. The main focus of the gameswill be a new 200 hectare Olympic Park, constructedon an ormer industrial site at Stratford in the east ofLondon.[ The Games also make use of manyvenues which were already in place before the bid.
  12. 12. PUBLIC TRANSPORT.Londons public transport was an element of the bid whichwas scored poorly in the IOCs initial evaluation; however,they felt that if the improvements were delivered in time forthe Games then London would cope.Transport forLondon(TfL) carried out numerous improvements inpreparation for 2012, including the expansion of the LondonOverground’s East LondonLine, upgrades to the DocklandsLight Railway and the North London Line, and theintroduction of a new "Javelin" high-speed rail service,usingthe Hitachi Corporation’s "bullet" trains. The platformsat Stratford International station(which are at a heightdesigned for Eurostar trains) will be temporarily raised toaccommodate the Javelin trains.According to network railan additional 4,000 train services will run during theGames, with train operators putting on longer trains duringthe day.
  13. 13. FINANCINGThe costs of mounting the Games are separate from those for building the venues andinfrastructure, and redeveloping the land for the Olympic Park. While the Games are privatelyfunded, the venues and Park costs are met largely by public money.On 15 March 2007, Tessa Jowell announced to the House of Commons a budget of £5.3 billionto cover building the venues and infrastructure for the Games, at the same time announcingthe wider regeneration budget for the Lower Lea Valley budget at £1.7 billion.On top of this, she announced various other costs including an overall additional contingencyfund of £2.7 billion, security and policing costs of £600 million, VAT of £800 million and elitesport and Paralympic funding of nearly £400 million. According to these figures, the total forthe Games and the regeneration of the East London area, is £9.345 billion. Then Mayor KenLivingstone pledged the Games Organising Committee would make a profit.The costs for staging the Games (£2 billion) are funded from the private sector by acombination of sponsorship, merchandising, ticketing and broadcast rights. This budget israised and managed by the London 2012 Organising Committee. According to Gamesorganisers, the funding for this budget broadly breaks down as:64% from Central Government;23% from National Lottery13% from the Mayor of London and the London Development Agency.
  14. 14. VOLUENTEERS.Unpaid volunteers known as Games Makerswill perform a variety of tasksbefore and during the Games.A target of 70,000 volunteers was set as early as 2004.When recruitment tookplace in 2010 over 240,000 applications were received. Sebastian Coe said inFebruary 2012 "Our Games Makers will contribute a total of around eightmillion volunteer hours during the Games and the Games simply wouldnthappen without them".Uniforms worn by Games Makers were designed by Adidas.
  15. 15. Venues and infrastructureOlympic Stadium in June 2011The 2012 Olympic and Paralympic Games will use a mixture of new venues,existing and historic facilities, and temporary facilities, some of them in well-known locations such as Hyde Park and Horse Guards Parade. Some of thenew facilities will be reused in their Olympic form, while others will beresized or relocated.The majority of venues have been divided into three zones within GreaterLondon: the Olympic Zone, the River Zone and the Central Zone. In additionto these are those venues that, by necessity, are outside the boundaries ofGreater London, such as the Weymouth and Portland National SailingAcademy on the Isle of Portland in Dorset which will host the sailing events,some 125 miles (200 km) southwest of the Olympic Park. The footballtournament will be staged at several grounds around the UK. Work began onthe Park in December 2006 when a sports hall in Eton Manor was pulleddown.The athletes village in Portland was completed in September 2011.
  16. 16. MASCOTSThe official mascots for the 2012 Summer Olympic and Paralympic Gameswere unveiled on 19 May 2010;[132] this marks the second time(after Vancouver) that both Olympic and Paralympic mascots were unveiledat the same time. Wenlock and Mandeville are animations depicting twodrops of steel from a steelworks in Bolton.[132] They are named Wenlock,after the Shropshire town of Much Wenlock, which held a forerunner of thecurrent Olympic Games, and Mandeville, after Stoke Mandeville, a village inBuckinghamshire where a forerunner to the Paralympic Gameswere firstheld.[132] The writer Michael Morpurgo wrote the story concept to themascots, and an animation was produced;[133] it is intended that this willform part of an ongoing series concerning the mascots in the run-up to theGames in 2012.[132] Two stories have been created about the mascots: Out OfA Rainbow, the story of how Wenlock and Mandeville came to be,andAdventures On A Rainbow, which features the children from Out Of ARainbow meeting the mascots and trying out many different Olympic andParalympic sports.[134]