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Marian van de Sanden - Smart Work Center


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The Smart Work Center (SWC) program in Amsterdam aims to promote increased sustainable mobility. The SWC's are professional office environments situated in a business park or in a suburb where employees can work flexibly close to their residence. The use of technologies such as TelePresence has the aim to reduce carbon emmissions, as part of a sustainable work and mobility solution to urban living.

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Marian van de Sanden - Smart Work Center

  1. 1. Smart Work Center An Innovative and Sustainable Solution Marian van de Sanden MSc Project Manager SWC San Francisco, February 20th Global Conference 2008 Confidential 1
  2. 2. Contents Introduction Smart Work Center (SWC) Integrated Concept Pros SWC Partners SWC Pilot Network SWC’s Project Planning Confidential 2
  3. 3. Introduction Connected Urban Development; a joined commitment under the Clinton Global initiative. The Amsterdam CUD program focuses on: E-work; Smart Work Center Travel information Confidential 3
  4. 4. Concept Smart Work Center (SWC) A professional office environment situated in a business park or in a suburb where employees can work flexibly close to their residence. Increased sustainable mobility (reduction in Co2 emissions). Colleagues can communicate to their head office through means of innovative IT solutions (e.g. Telepresence). Productive working environment; efficient use of time and labor. Confidential 4
  5. 5. Smart Work Center: an Integrated Service Concept Quality Centre an inspiring environment: Flexible workstations/ lounge work places Conference rooms Telepresence facilities Restaurant/ Business club/ Catering Child day care Bank/ ATM IT support Notary and legal advice Employment agency Various other commercial services Confidential 5
  6. 6. Pros Smart Work Centers Pros Employee Reduction in travel time and Co2 emissions Urban community, interaction between neighbors Better work/life balance Flexible work opportunities Good infrastructure and business support Pros Employer Increased productivity of employee Reduced real estate overhead Preferred employer Green approach, positive PR Confidential 6
  7. 7. SWC’s vs. working at home Home environment not always ideal High-end communication facilities Professional setting & meeting place Sustainable energy use Comprehensive service concept Location is in the proximity of infrastructure and fits the needs of employees Confidential 7
  8. 8. Partners in the first SWC, Almere, The Netherlands Municipality of Amsterdam Municipality of Almere Cisco Quality Centre H40 Investments (Real Estate) Netherlands Broadband Foundation Almere Smart City Foundation Confidential 8
  9. 9. Pilot SWC Participating organizations: Municipality of Amsterdam IBM ABNAMRO Bank Harmonization and further development Monitoring and evaluation of employees/managers Duplicate and scaling of SWC network Confidential 9
  10. 10. CUD Vision: A network of SWC’s in the Amsterdam region: car traffic can be substituted through virtual presence & E-work Confidential 10
  11. 11. Project planning SWC 2008 Q1 2008 Start pilot SWC Q2 2008 Media exposure Q3 2008 Development of the concept Q4 2008 Replication and scaling 2009 Concept to an international level Confidential 11
  12. 12. Smart Work Center Information: Cisco Telepresence Confidential 12
  13. 13. Impressions Confidential 13