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Jeffrey Huang - The Effects of Digitalization on Contemporary Cities

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Jeffrey Huang - The Effects of Digitalization on Contemporary Cities

  1. 1. Interactive Cities The effects of digitalization on public spheres and sustainable communities Prof. Dr. Jeffrey Huang (jeffrey.huang@epfl.ch) Urban Design and Development Session CUD Global Conference Amsterdam
  2. 2. $ 1.07 $ $ 0.68 $ $ 0.35 $ 0.27 $ $ $ 0.01 teller check phone atm internet
  3. 3. savannah, georgia new york city then, hibernia bank then, federal savings and loan now: chamber of commerce now: love, a pharmacy
  4. 4. houston seattle then, citizens bank then, seattle trust building now: prague, a nightclub now: jacuzzi/health club
  5. 5. learn | classroom e-learning environment work | workplace virtual office shop | physical retail store e-commerce pray | church online religious community play | playground game environment exhibit | museum digital gallery punish | prison electronic surveillance judge | court house virtual juries
  6. 6. Text e DYING SPECIES
  7. 7. Mega Fulfillment Center Example: Amazon -9 distribution centers serving 26 cities -Capacity to fill 80,000 orders a day -836,000 sqft in Fernley, NV -Stocks in rotating carousel systems. -150,000 SKU (=54 supermarkets) -1500 employees (1/4 of 54 supermarkets)
  8. 8. Google Data Center, Groningen NL Leased Building of 24’000 m2 with three ventilation cooler, three nitrogen tanks and three power generators outside of Groningen
  9. 9. Yahoo Store New York
  10. 10. m*zone Seoul
  11. 11. Nespresso clubs Shops, lounges Lifestyle experience Glamorous advertising by Georges Clooney 2.2 millions of members (2005) 1.7 billions de capsules sold (2005) 35% of sales on internet
  12. 12. learn | classroom e-learning environment work | workplace virtual office shop | physical retail store e-commerce pray | church online religious community play | playground game environment exhibit | museum digital gallery punish | prison electronic surveillance judge | court house virtual juries
  13. 13. Anytime Anyplace Access to remote experts Configurable environments Learning about user preference Timezone leverage Social Networks (Facebook, etc) Face to face Social interaction Work gratification Trust Tangible experience Sense of place p v Goal 1: Provide consistent experience across physical and virtual channels Goal 2: Build strong user communities with physical and virtual architectures
  14. 14. Bank of the Future Lausanne, Geneva, Basel, Switzerland
  15. 15. ?
  16. 16. sell banking service attract customers identify needs inform customers obtain order deliver manage customer Open physical storefront Provide browsing tools Offer advice via Provide one-click Make refunds if deliver by mail at strategic locations salesperson Check-out necessary Provide ads Ask customer Provide safe room Obtain order at cashier deliver by fedex Enable exchanges Register with search identify needs through Supply multimedia deliver personally obtain order by telephone (e.g. kozmo) Provide warranty services agents preference learning information Provide banner ads identify needs through Post third party obtain order by fax make to delivery Allow send back collaborative filtering opinions List website on portal Observe customer Create social experience allow for credit card Allow for instant Provide 360 feedback sites payment Pick-up in store Virtual community Co-sponsor sports Create needs by Offer comparison Receive e-cash Deliver to strategic Locations (gasstation) Mine user data creating experience agents List company on yellow Create social experiences Create chat rooms Provide additional services Aggregate delivery courses, cleaning, etc pages Run specia promotions Create virtual simulation Reward frequent customers PHYSICAL VIRTUAL
  17. 17. How to integrate ICT into public spaces in the city to foster sustainable communities?
  18. 18. Empowered urbanite n io at re -c co n ig es -d co f el rs ? ou -y -it do ice rv se lf- se consumer Passive
  19. 19. Listening Walls Carpenter Center, Cambridge, USA
  20. 20. “interactive wallpaper”
  21. 21. Pieces of you (snippets of your conversation) become part of the listening wall
  22. 22. Giving consent – do you want to be part of the wall?
  23. 23. Swisshouse, 2000-2010 Physical/Virtual Consulate for Switzerland
  24. 24. Reverse brain drain: 22 nodes around the world
  25. 25. Plug-and-play interfaces
  26. 26. High resolution glass
  27. 27. Physical installation
  28. 28. Media, not physical walls, define the spaces
  29. 29. Zurich MEZ 18.30 (Business Dinner) Boston EST 12.30 (Business Lunch) Typical scenario
  30. 30. Virtual cocktail with Switzerland
  31. 31. RFID reader registering physical visitors
  32. 32. Expats community in action
  33. 33. virtualization of urban life inevitable challenge: convergence of physical/virtual space public space: beyond media façades and surveillance cams to empowering the citizen social, interactive, tactile dimension of ICT sustainable communities
  34. 34. Interactive Cities The effects of digitalization on public spheres and sustainable communities Prof. Dr. Jeffrey Huang (jeffrey.huang@epfl.ch) Urban Design and Development Session CUD Global Conference Amsterdam
  35. 35. Interactive Cities Jeffrey Huang (jeffrey.huang@epfl.ch)

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