Susan Zielinski - SMART - The Next Generation of Urban Transportation

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Susan Zielinski - SMART - The Next Generation of Urban Transportation

  1. 1. Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public 1
  2. 2. THE NEXT GENERATION OF URBAN TRANSPORTATION Connecting the Dots, Forging a New Mobility Industry Susan Zielinski, Managing Director, SMART (Sustainable Mobility & Accessibility Research & Transformation, A Project of CARSS, the Center for Advancing Research & Solutions for Society) 2
  3. 3. SERVICE TECHNOLOGY • Zipcar • Fare payment (cell, card) • BikeShare • Wayfinding / information • GoLoco • Seamlessness / signalling • Home Delivery • Clean fuel • Senior Chauffeur • Congestion pricing • Auto Rickshaw • Mesh Networking • Taxi, Pedicab • Border crossing • Communal cab • Security • etc • etc. PRODUCT / MODE DESIGN • Car • Product design • Bus • System design • Bike • Hub design • Shoes / Skates • Real Estate •Accessories • Community / Urban design • etc. • etc.
  4. 4. moving people moving goods moving less
  5. 5. Emerging New Mobility Industry The current value of New Mobility markets can be measured in the billions of dollars.” Building a New Mobility Industry Cluster in the the Toronto Region (MTE & ICF)
  6. 6. Qualities of New Mobility: …Like the Ideal Life’s Partner … Multi-talented Sexy Clean Innovative Connected Saves money Integrated Socially equitable Smart Service-oriented Tech savvy Sophisticated Creates jobs Confers status Caters to your needs Convenient Accessible to all Other?
  7. 7. SYSTEM MANIFESTAION: NEW MOBILITY HUB NETWORKS Where shift happens in: Cape Town Chennai Salvador Toronto, US Cities Other?
  8. 8. TELECOMMUNICATIONS & WIRELESS UNIVERSITY, NGO & THINK TANK E- BUSINESS PROGRAMS & NEW MEDIA TRANSPORTATION INFORMATION EQUIPMENT TECHNOLOGY FINANCIAL SERVICES, TOURISM BAN KING & INVESTMENT NEW MOBILITY & RETAIL INDUSTRY TRANSPORTATION GEOMATICS OPERATIONS Go to: www.movingtheeconomy.ca & SERVICES REAL ESTATE CONSTRUCTION, GOODS MOVEMENT PLANNING & & SUPPLY CHAIN INTELLIGENT MANAGEMENT OPERATIONS TRANSPORTATION SYSTEMS
  9. 9. CATALYSING NEW MOBILITY INDUSTRY PARTNERSHIP, RESEARCH & CAPACITY BUILDING •Connected Innovation (hub networks, IT, etc) •New Business & financing models •Ford Motor new business stream •Strategic Alliances (b to b, ppi) •Marketing New Mobility (making it sexy) •Pilots: India, Brazil, South Africa, N. America •Capacity Building: Forging research & knowledge networks Sustainable Mobility & Accessibility Research & Transformation

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