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Social media: Its essential in your seo projects


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Today, Social Media is one of the most important signals used by the search engines.

Do you know how can you leverage this to your advantage?

Read along to know HOW…

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Social media: Its essential in your seo projects

  1. 1. Social Media: Its Essential In Your SEO Projects Today , Social Media is one of the most important signals used by the search engines . Do you know how can you leverage this to your advantage? Read along to know HOW…
  2. 2. Present Day SEO Effects <ul><li>Panda Update </li></ul><ul><li>Email Reputation </li></ul><ul><li> </li></ul><ul><li>Google +1 Button </li></ul>
  3. 3. Google Panda Update Survival Story! <ul><li>Did you know…Google Panda update has affected 12% of search results & just halved many sites’ visitor numbers in US? </li></ul><ul><li>Is your site getting search engine traffic from the US? OR Is your site not US-centric? </li></ul><ul><li>Sigh! In either case..You’ve probably been affected by Panda… </li></ul><ul><li>As it has rolled out across the world now! </li></ul>
  4. 4. Email Reputation <ul><li>Google web spam head, Matt Cutts recently debunked the theory that …. </li></ul><ul><li>“ Email Reputation causes penalties in Google Search Results” </li></ul><ul><li>  Are you of impression that your search rankings sank because of the e-mail newsletter you were sending out? </li></ul><ul><li>As per a Google insider… this bad rankings is rather due to the email newsletter metrics, open rates, bounce rates, and click rates on the links within the e-letters. </li></ul><ul><li>Try sending out reconsideration request about this email behavior, TODAY </li></ul>
  5. 5. Major Search Engines & <ul><li>Search Engines Google, Bing & Yahoo under one Umbrella for </li></ul><ul><li>Initiative to create a common set of schemas for structured data markup on all web pages. </li></ul><ul><li>It helps search engines to understand and index their sites better and thus deliver better search results. </li></ul><ul><li>Now, it’s EASIER for millions of web users to find the right web pages ! </li></ul>
  6. 6. Google+1 Button <ul><li>Google +1 button = Facebook “Like”? </li></ul><ul><li>Webmasters, Site Owners and Publishers now include +Button in their content </li></ul><ul><li>It’s the rush hour as they are trying to CAPITALIZE on their PPC campaign management. </li></ul><ul><li>Boost your Pay Per Click advertising with Google NEW +1 Button. </li></ul><ul><li>This is surely the Avon (+1) Choice!! </li></ul>
  7. 7. Present Social Media Effects <ul><li>Twitter’s ‘Follow’ Button </li></ul><ul><li>Facebook & SMO World </li></ul><ul><li>Other SMO Effects </li></ul><ul><li>Google SEO & Social Media Monitoring </li></ul>
  8. 8. Twitter’s ‘Follow’ Button <ul><li>Attracts more visitors </li></ul><ul><li>Websites can stay connected with their audience more easily </li></ul><ul><li>Encourages your followers to retweet and engage with your Tweets more </li></ul><ul><li>Helps them to repeatedly visit your website </li></ul>
  9. 9. Twitter Follow Button vs Facebook Like Button The button war has begun as Google, Digg, Yahoo, etc try to get their individual buttons on as many websites as possible, Facebook & Twitter are the clearly the top two contenders.
  10. 10. Facebook Rules The SMO World ? <ul><li>Facebook has become FIRST most visited website, by pushing Google to Second </li></ul><ul><li>Facebook has become the biggest Social Media website in the world </li></ul><ul><li>Grab the greater attention to your business </li></ul><ul><li>Get huge traffic driven to your website </li></ul>
  11. 11. <ul><li>Facebook growth has rather slowed down for second month in a row </li></ul><ul><li>According to new data, user numbers has fallen in US, UK, Canada, Russia and Norway. </li></ul><ul><li>Even as the total climbed towards 700 million </li></ul><ul><li>The slowing in Facebook's growth suggests that it has indeed hit the limits of expansion in the nations where it was initially successful </li></ul>Facebook - The KING of Social Media Relaxing?
  12. 12. Other Social Media Effects <ul><li>Delicious is acquired by previous owners of from Yahoo </li></ul><ul><li>LinkedIn launched LinkedIn Today, news product for Business professionals. </li></ul><ul><li>StumbleUpon plan to expand its content into mobile & television user </li></ul><ul><li>Foursquare introduced version 3.0, leapfrog to advance versions </li></ul>
  13. 13. Google & Social Media <ul><li>Google +1 Button To Fire Back At Facebook’s Like Button </li></ul><ul><li>“ +1” bookmarks the page in your Google profile </li></ul><ul><li>“ +1” search results and ads you like. </li></ul><ul><li>All the +1 data is public. </li></ul><ul><li>Shares results all through ones social graph. </li></ul>BUZZ: Is Google Query Showing FB Shares?
  14. 14. Google Social Media Monitoring <ul><li>Google Bought Social Monitoring Tool PostRank. </li></ul><ul><li>Measures web engagement metrics </li></ul><ul><li>It Helps to analyze the social media sites & generates information </li></ul><ul><li>The information will be integrated with Google Analytics. </li></ul>
  15. 15. So… Now You See How SOCIAL MEDIA has indeed become an integral part of any I nternet Marketing Strategy !
  16. 16. For Further Queries Mail: [email_address] Blogs: Twitter: ConnectDNA Skype: ConnectDigitalMedia