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Mobile web and mobile native app

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Mobile web and mobile native app

  1. 1. My company: <ul><li>We are major in Mobile - Online: </li></ul><ul><li>Solutions </li></ul><ul><li>Services </li></ul><ul><li>Platforms </li></ul><ul><li>Communities </li></ul><ul><li>Marketing </li></ul>
  2. 2. Mobile Web What? Websites designed for viewing on a mobile devices Why? - Mobile internet/Smartphone Users - Cost: GPRS/3G/Wifi - Context: Anybody from Anywhere via any Medium - User experience: Better than SMS based contents How? - Design: http:// mobiledesign.org - Developers Guide: http:// mobiforge.com - Ready Test: http:// ready.mobi
  3. 3. Mobile Web vs Mobile Native App Mobile Web Mobile Application Strengths Easier to develop with lower cost Can access to hardware Cross platform, no need to install Can use offline mode Update faster Loading faster Easier to publish Go to “market” (Apple, Google, Nokia, FPT,…) Weaknesses Can not access to hardware of device Costly and take time for development, testing, maintenance and update Run slower and always online Can not run cross platform
  4. 4. Mobile Web in Vietnam Current Mobile VAS market size (for CPs only): 4,500 Billions VND (Source: Self Survey)
  5. 5. Mobile Web in Vietnam (cont) (Source: http://www.opera.com/smw/2011/01 )
  6. 6. Some Suggestions <ul><li>Balance: Business goals - User goals and Technical goals </li></ul><ul><li>3Cs of the Mobile Web: Cost - Content - Context </li></ul><ul><li>Keep it Simple! </li></ul><ul><li>Use handset detection to customize design </li></ul><ul><li>Explore HTML5 and mobile web app </li></ul><ul><li>Payment: Telco’s online charging and Online Payment </li></ul><ul><li>Listen to your users </li></ul>
  7. 7. Nguyen Minh Quang [email_address] 0904862366 quangvdec /gacon @Yukidaro /nguyenminhquang Thank you for listening!

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