Crunch IWI : The World Outside.... Thursday Keynote

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The World Outside: What They Say About Why Water Matters Eric Eckl, Water Words that Work, LLC

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  • Thanks to Cynthia Presson, Lynnette McNary, Robert Osborne.
  • Water is life. Life is fascinating. I very enjoy my pracitice working exclusively for people like you. And the people who see you. It is an honor to work with people who provide and protect a most precsious. And you do it so well, that our fellow citizens have come to to take it almost completely for granted. Thank you for doing the important work that you do.
  • I blog about citizenship. About what it takes to help citizens move from conservation lip service to conservation action. I am interested in the words and pictures that catch their attention and speak to them. I’m interested in all of the ways that an unsuspecting citizen might encounter our messages -- in the news, on the web, in print, in person, and by word of mouth. That’s what I blog about. And that’s what I’m here to talk about.
  • Here’s David. He’s got the first farm across the border from the Nantahala National Forest.
  • Gardening w/Mom
  • Camping w/Dad
  • In survey after survey, study after study, everyday citizens place water at the very top of their list of environmental priorities, adn place pretty high relative to other social issues -- but that doesn’t mean
  • As a rule, name recognition for conservation organizations and government agencies is low. True for other agencies as well.
  • I am really quite sure that this is true. I’ll bet you all that whenever you have a hearing, you have a handful of supporters, a large number of detractors, and nobody in the middle. People are the most vocal when they are pissed off about something, and some people go through life pissed off at everything.
  • Now, let’s pause for a moment here because these two slides show how important good communications are, but also show the limitations of what you can do with good communications.
  • Well, there’s just no easy way to say it - it’s our own damn fault.
  • When it comes to turning that first impression into a first step and then to a big step, we’re like that rookie angler who feels the nibble and yanks. Where the skillful angler sets the hook and plays the fish.
  • Crunch IWI : The World Outside.... Thursday Keynote

    1. 1. What They Say About Why Your Work Matters <ul><li>September 23, 2010 </li></ul><ul><li>Interstate Water Issues Conference </li></ul><ul><li>Greenville, South Carolina </li></ul>
    2. 2.
    3. 4. What They Do
    4. 5. What They Do
    5. 6. What They Do
    6. 7. What These Stories Have in Common
    7. 8. What’s Important To Them
    8. 9. Water is Important to Them USA 2008
    9. 10. Water is Important to Them
    10. 11. Water is Important to Them
    11. 12. Water is Important to Them South Carolina 2009
    12. 13. Water is Important to Them
    13. 14. Water is Important to Them North Carolina 2005
    14. 15. Water is Important to Them
    15. 16. Water is Important to Them Georgia 2000
    16. 17. Water is Important to Them “ Clean Air + Water,” #3 “ The Environment,” #6
    17. 18. Why Doesn’t It Feel That Way
    18. 19. “ Nobody Knows Who We Are”
    19. 20. Nobody Knows Who We Are!
    20. 21. Nobody Knows Who We Are!
    21. 22. Nobody Knows Who We Are!
    22. 23. Nobody Knows Who We Are!
    23. 24. “ All We Ever Hear Are Complaints”
    24. 25. “ All We Ever Hear Are Complaints” Just 4% “Very Dissatisfied” with NC Wildlife Resources Commission
    25. 26. “ All We Ever Hear are Complaints” Just 18% “Not Satisfied At All” with tap water information
    26. 27. “ All We Ever Hear are Complaints”
    27. 28. “ Nobody Talks About What We Do”
    28. 29. The Rookie Mistake
    29. 30. Sustainable Development
    30. 31. Forest Stewardship
    31. 32. So What If We Met Them Halfway?
    32. 33. What If We Tried to See Our Work Their Way?
    33. 34. What If We Tried to See Our Work Their Way?
    34. 35. BEFORE
    35. 36. BEFORE
    36. 37. AFTER
    37. 38. AFTER
    38. 39. AFTER
    39. 40. Before vs. After Average Visit is Twice As Long
    40. 41. Before vs. After Repeat visitors up 300%
    41. 42. Before Vs. After 5 times more likely to want to stay in touch
    42. 43. Before vs. After 90 times more comments. 90!!
    43. 44. What the Science Says
    44. 45. My Very Favorite
    45. 46.
    46. 47.
    47. 48.
    48. 49.
    49. 50.
    50. 51.
    51. 52.
    52. 53.
    53. 54.
    54. 55. http://waterwordsthatwork.com

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